C2B Sale mode leads to the change of supply chain

July 18 News, today, the electric business together "only product will model", although can alleviate the stock pressure, but can not avoid brand value impairment of long-term damage. And with this brand special selling mode just the opposite, the trend of the power yoho! have goods, has been focused on the trend of new products, and required 90 days sold out.

July 27, Yoho! will first try the entire process C2B pre-sale, combined with more than 50 domestic and foreign first-line fashion brands, held in the Shanghai Exhibition Hall 2013 Yo ' hood new pre-sale meeting, and in the official website for two weeks, integration online shopping integration experience. YO ' hood will break through the traditional purchase mode, skip the selection of goods by the trend to buy the link, so that consumers directly involved in the new season of goods in advance, to do their own trend to buy a hand. There are more than dozens of tidal cards for the activities of the joint merchandise, to the pro-people price selling.

No cash transactions on the site, no shopping bags, just through the smartphone app client, consumers can easily scan the shopping pass card at the event site to complete the new purchase. By then, the company's current buying hands will be based on the scene led large screen real-time sales data, but also to complete the next quarter of the national market for goods procurement forecasts and orders, not only to seize the initiative of the supply chain, but also the "new" concept to achieve the ultimate.

Yoho! Vice President Cong introduced, this attempt C2B pre-order, is based on the yoho! of the business model of the goods. Positioning for the "yoho!" of the goods, only for the tide people groups, their sensitivity to the price is relatively low, pay more attention to brand connotation and trend. Therefore, yoho! have to keep the goods "new" and the acme of new speed, and ensure that the market turnover rate of goods, the demand for 90 days all sold out, to avoid falling into the backlog of inventory, and thus plunged into and other electric dealers "low price of war."

C2B Sale mode leads to the change of supply chain

Reporters observed that many of the domestic apparel enterprises in the inventory crisis, "trapped dead" in the inventory problem. Traditional ordering mode has become the "culprit" of high inventory? Statistics show that up to the end of November last year, only the domestic a-share apparel 29 listed companies in the 3rd quarter of total inventory reached an astonishing 38.2 billion yuan, a well-known brand is a burst of up to 25 billion yuan of sky-high inventory.

"Not only do we have a very high demand for the new trend of the power, we need to avoid inventory risk and try C2B mode." Other electric dealers located on the public platform, in the face of inventory pressure than we have more urgent supply chain change requirements, "Shang said," Therefore, according to the customer's purchase order, on-demand production, limited release, can let the brand business direct and consumer demand docking, on the one hand can effectively control inventory turnover; It can also preempt the next quarter's market, which is very similar to Samsung's sashimi theory.

C2B Commercial Model Adjustment

Recently, many professionals in the industry have predicted that the consumer-centric C2B model will be the main representative of the future business model, leading the e-business economy to the future. Compared with the traditional mode of business, all the links are driven by the manufacturers, C2B is driven by consumers, consumer demand as the starting point, in the commercial chain on the wave-and-push conduction, and eventually form a new business model.

and focus on the trend of yoho! have goods, "Acme of New" is the company's benign operation of the line, for the love trend of the user group and the trend of brand to provide a unique platform value. "Perhaps the future of our E-commerce platform, C2B pre-sale will become a trend," Cong explained, "Even if we have now done 90 days all sold out, it is from the season to the end of the season, the new goods are not enough to the extreme." Imagine if these new products have been purchased in advance by our consumers before they are listed on a large scale, and the result is not only in line with Yoho! 's business model of focusing on new products, but also in the first quarter of the market. And for the brand, more can through the relevant data to adjust their own goods, better to anticipate their own production and inventory. If so, such business ecology, and now the frequent price war mode, will produce a major partition, the formation of brand core competitiveness, with greater commercial value.

C2B Pre-sale mode Prerequisites

As we all know, the core of the C2B model is to create a strong sourcing group by aggregating distributed but large numbers of users to lower the cost of buying goods. C2B mode is difficult to implement if a large number of orders cannot be pooled. It seems that only in a large number of users and resources on the big platform, can play c2b. Taobao, Jingdong and so itself has a user base on a large platform, the flow of import capacity and cost control, are not too big problem, in the short term to gather a large number of orders easier.

Cong added, "In general, the size of the flow of control strength, it does determine the success or failure of C2B." However, the aggregation of the user size is unlimited, or to say that big enough? Take yoho! have goods, relying on the media + electric business model, through the magazine, community, app media matrix to disseminate content, create a target audience of the trend of consumer demand, and this trend of consumer demand aggregation into the trend of the public, by marketing means to guide E-commerce platform. In this way, we can still accurately complete the c2b of such a trend, the most important thing is that the flow cost is fully controllable. In fact, the large flow of electric business platform, but also to take different brands of different goods customized C2B, its essence is a group of people.

All along, Yoho! has a product focus on the trend of the business, know what to sell, also know what not to sell, the company's brand has highly highlighted the trend of the leader's image. Many international first-line fashion brands hope to be able to enter the Chinese market through yoho!, on the one hand can avoid some hard costs, such as offline shop rental and operating costs; On the other hand, in the brand promotion, foreign brands can use the influence of yoho! media, more accurate targeting of China's target consumers, Control inventory size with immediate feedback from consumer data. Therefore, for upstream and downstream to provide what kind of value, is the electric business channels need to seriously consider the issue. Yoho! The positioning of the goods is the trend of new products, like the trend of users and fashion brands to provide matching and convenient sales service platform.

"It's very unusual for the world's top tidal cards to participate. The usual pre-sale are small brands do imitation goods, with a rapid supply chain to do. And the top tide licensing after the pre-sale, will change the industry rules. The spirit of the Internet "end" to "end" is fully embodied. Who says elephants can't dance? The top international Tide card can also be presale! Now, both sides have a very strong and bolder C2B model to promote the will, "Yoho! Vice President Cong finally introduced the road.