C2B will become the important direction of the transformation and upgrade of traditional industries in the future

Absrtact: June 12, IDC (Internet Data Center) published in Beijing, "e-commerce drive the transformation of traditional industry upgrading," the report said, with the traditional industry overcapacity problem, as well as the growth of consumer personalized appeal, demand-driven (C2B) industry hair

June 12, IDC (Internet Data Center) in Beijing issued the "E-commerce drive the transformation of traditional industries," the report said, with the traditional industry overcapacity problem, as well as the growth of consumer personalized appeal, demand-driven (C2B) industrial development model will become the traditional industry in the future transformation and upgrading of the important direction.

Data from the IDC report showed that, in 2013, the coverage of the Internet among the population was close to 32% and expected to surpass 40% in 2014, according to the age structure of the people using the network. IDC believes that with the future generations and 00 and other Internet "Aborigines" gradually become the core of consumption, E-commerce brought about by the trend of industrial change will be increasingly unstoppable.

The age structure of consumer group migration is not the only reason for the change of consumption concept. IDC believes that with the improvement of people's material living standards, consumers have not satisfied with the previous single simple standardized products, personalized and experiential consumer demand has been enhanced. The advent of e-commerce, not only allows consumers to obtain greater bargaining power, but also to meet the consumer long tail or personalized purchase needs.

The IDC report pointed out that it is precisely because of this, E-commerce can use the power of consumers to impact the traditional industry's original business logic and business model. This growth of consumer power will inevitably lead to demand-driven (C2B) as the future industry direction.

The so-called C2B refers to the flexible production, personalized marketing and social supply chain of the new business model. At present, some fast-adapting and more e-business-savvy enterprises have begun to use the characteristics of Internet interaction to achieve product and business innovation. In the clothing, furniture, agricultural products industry have appeared some water test c2b customized enterprises.

IDC reports that, as the market matures, if only on the Internet to sell goods has not shown the competitive advantage of enterprises. In this new stage, if the company is still in the sales channel of the enterprise, in the future competition will feel more strenuous.

The IDC report stressed that the current industrial Revolution, its essence will be a consumer-centric traditional industry restructuring, the trend will be with the development of mobile internet increasingly obvious. The Industrial Revolution brought by electronic commerce is essentially the process that consumers use Internet technology to realize their consumption power maximization. During this period, it will inevitably bring about the "labor pains" in the process of transformation.

The IDC report suggests that for traditional industrial enterprises, it is necessary to fully understand that the ultimate power of the industrial revolution comes from consumers, so the industrial transformation and upgrading can also be a bit more on the consumer level. For example, the integration of O2O channels, strengthen customer management services, let buyers participate in product design and transformation, gather long tail demand, open up niche markets and C2B customization, create personalized brand, develop new marketing methods and so on.