C2B+O2O, Shang how to achieve seamless convergence and operation

Today, Tiger Sniff net a wen "c2b+o2o, Shang curtilage how to achieve seamless convergence and operation?" , after reading the comments on the floor, I suddenly understand that the original domestic stay in the theoretical level of the majority of commentators, you can really see how C2B+O2O is playing?

1: Where does the demand for consumer c2b come from?

C2B, we can use very popular words to explain, called personalized requirements personalized satisfaction.

Compared with the traditional product market, standardized products must not be able to meet all the population, so some based on objective needs, or individual needs of a unique consumer groups spontaneously, from the perspective of economic sustainability, will produce two personalized needs of the crowd, one is able to pay high service fees, Another part is a consumer group that can pay a little more than a standard product.

However, it should be noted here that personalized customization actually has a broad and narrow sense of the point, if you want to buy artwork like art, what you get is completely tailored to your ideas, then you have to pay the price, of course, there are companies offering this kind of service in the market, and a friend who makes high-end leather goods tells me Their company's personalized leather goods, a set of tens of thousands of yuan, that change to do a home?

So, positioning for the high-end market, or the mass market brand, their customization can not be completely personalized, exactly what you want to come. This customization must be based on a template, followed by a combination of personal needs, or personalized on some special elements, such as the room type, such as special size, such as home collocation.

Therefore, the middle and high-end market c2b, is based on a certain degree of personalization, not completely personalized, and this "half degree" of personalization can be achieved large-scale production, so C2B can be called as a business model.

2:C2B more favorable to the sale of business

Now that I've played the C2B slogan, there must be personalized service, generally this service includes, from the front of the reception consulting, introduction brand, demand communication, on-site scale, personalized program production, and then to pay the order, this series of process down, need to spend a lot of time between consumers and merchants, please note that This kind of pay is very worthwhile, this is the internet often mentioned "free strategy"

The customer does not need to pay is the money, needs to pay is the time, the two sides exchanges the time is longer, the interaction time is also longer, the consumer to the brand understanding also will be more, finally transforms into buys also more.

Therefore, for the business, C2B is actually more conducive to promoting business sales, reverse view of traditional finished products market, consumers look at the second touch three ask home, directly into the subject, buy and don't buy even in the scene of so few 10 minutes, the business is difficult to through a short time to push customers to order, unless the customer in the store before the brand has a deep understanding.

And this personalized customization, to help businesses avoid the so-called electric dealer price war, the price can be controlled by both sides, the consumer budget is insufficient, you can carry out a simple personalized customization, like decoration, consumers can also according to their preferences to save unnecessary components, real for their own savings.

3:C2B is the real tipping point for O2O.

Everyone always talk about O2O, can not be separated from the set of group buying website. Why is the group buying site fun O2O? First of all, because everyone to buy this mode of acceptance, as long as the site itself has a certain persuasive, such as the United States Regiment, handle these, consumers find the right to their own orders will be paid;

Furthermore, the customer unit price of the purchase site is not high, the product is more standardized, and there are comments as a support, so consumers pay a single rate will be very high. But at home, a class of mass products, this kind of real need O2O to pry the industry, online payment in advance is almost difficult.

One is before the consumer confirms the order, there is no reason to pay on the line, to their own trouble, although many industries have sold "offset card" this mode, but also on the 20 yuan to 100 yuan, for the tens of thousands of the household industry is not at all, so rely on online payment, The consumer tied to the line is almost difficult, the past a variety of promotions, discounts and so on, consumers have long been tired, so from the line to the offline conversion rate is very low.

But the service is different, especially this kind of c2b service, because the customer pays a certain time cost in the early period, plus the front of the sales person has the interaction with the customer, can hold the consumer's demand point, so it is easy to lead the customer into the shop through the "service + grasping the appeal".

So, C2B is the best tipping point for O2O.

4:C2B+O2O really need big data?

First, what is the big data? Large data is actually a very practical concept, that is, you have a lot of customer data accumulation, such as customer C2B cases, different types of customer sales experience, different network channel source of customer transformation experience, C2B+O2O operation trial and error experience, etc., these can be called large data.

So how do these so-called big data apply?

1, the operation of the factory requires large data, because the specifications of each order are different, so the various parts of the product needs to be separated to different production lines, when the same batch of orders can not reach a certain scale, this production costs will be very high, so the number of orders requires large data.

2, the designer's experience requires big data, if not a certain amount of customer experience, in the face of "free service" and the customer game, customer service staff in the distribution of customers, how to allocate limited designer resources to the most potential customers, which require "experience of large data", is also the key to determining the quality of the entire operation.

3, and customer interaction needs large data, customers online and business interaction, the general will find their most familiar with the template, so many real estate, so many customers, if there is no certain design cases large data accumulation, how to meet the various customers on the Internet? Without these cases, how can the interaction between the customer and the merchant be triggered?

4, offline services require large data, the Internet is open, when the number of interactive online customers accumulate rapidly, offline services to follow, in order to provide services to customers. However, the distribution of stores and service personnel can not be like a grocery store, everywhere, so need to be based on historical customer distribution, under the line store layout, and the number of service personnel layout, so offline operation requires large data on the line to drive.

Of course, from the actual operational level, to really play good o2o+c2b, really not the average enterprise has the strength can pry move, the article mentions the company, the reason that can make some fineness in this field slightly, and the whole group from the initial layout has the very big relations, from the beginning software, to the store, to the factory, then to the electricity merchant, Are all around C2B+O2O, such a barrier and the establishment of today's achievements.

Wen/Juakiping