Can a micro Amoy be carried out?

Recently a lot of media friends are talking about micro Amoy things, I have been hard to do the electricity business operation, no time to quiet down to see products, today seriously understand the next micro Amoy, more and more excited. Micro-Amoy strategic position is not less than micro-letter in the position of Tencent, the result? That is the late fire Fung Fung, I like to see the smoke of the Internet.

Taobao has been doing the user's socialization efforts, in the media reports, we can understand that Taobao now need to sit on the transition. How to meet the diverse needs of users? Who will meet these needs? What should the future mobile phone Taobao look like? In 2013, mobile Taobao will no longer be a simple tool to take on the role of including geographic information, resolving user fragmentation time, and helping users solve problems. Can micro-Amoy take up the responsibility?

What is a micro-Amoy?

The day before yesterday in the micro-letter above see I World Network business editor Xu Wei Hair "Micro Amoy is Taobao micro letter", said above there are several: 1, micro Amoy is not a new app, but Taobao mobile phone client built-in channel. 2, micro-Amoy strategic height is not less than micro-letter for Tencent significance, so, the future has a war. 3, with "small and beautiful" real users to do "micro Amoy" has a rich foundation. And I would like to add a digression is Xu Wei for Taobao Understanding: "With the scale of Taobao platform to enlarge the search portal model of the drawbacks began to reveal." In the seller and the number of goods has not synchronized growth, which led to competition for resources within the platform more and more brutal, rob traffic has become more important than good goods, explosion, the cost, the through train has become the core of many sellers operation. And for consumers, it becomes increasingly difficult to choose from a mass of goods. ”

Eagle, vice president of Taobao's wireless division, said the user's shopping behavior is more of a "stroll" in the fragmented time, which is completely different from the PC-side Taobao "Shop search" type of shopping.

Taobao micro-Amoy produced the background, one side is the rising trend of mobile shopping and the user is different from the PC side of the mobile shopping behavior, one side is unable to meet the needs of the users Taobao traditional "shop display search" Information presentation and Mushroom Street beauty said and springing up to make users more accustomed to stroll personalized shopping app, Although it is not a stand-alone app, maybe if it does, Taobao pulls it out.

Give the right of operation to the merchant and give the choice to the consumers

Shopping Guide Information-Interactive marketing-Consumer culture-life services-experience precipitation-group discussion, these parts are Taobao on the micro-Amoy products function planning. The first half of the shopping guide function is currently independent shopping site has been satisfied with the user needs, the latter part of the buyer's depth of social networking is currently any product is not very well satisfied.

Taobao is actually a UTC attribute, let sellers put on Taobao platform to complete the sale, the middle is the process of exchange and interaction. Today, within 30 seconds, you may lose the user's eye if you can't catch the user's eyeball.

The original mobile phone Taobao display of the creator is a wireless second, the actual more appropriate should be the merchant itself, the right to operate to the merchant itself, for consumers have their own choice. Once upon a time, the experience of Taobao is one-way, the goods where the user will go to see, but users do not have more of their own space. In the future, let consumers choose what I am concerned about.

Experience here is a "play" The vernacular is: micro-bo Nature,

Taobao's social platform is the basis for the creation of Taobao "Shop products display Search" form, but now is not suitable for "stroll", in fact, whether Taobao or like some social shopping site they are in the expansion of Taobao's entrance.

But in this way, it can actually be more active in this nature, let the seller do the most appropriate mobile phone to watch the content, the initiative has been mastered in the hands of the merchant, after the Taobao merchants, Taobao adults, Taobao media large will slowly appear, in fact, for many people, this is a good opportunity, after all, The backer is so big, we just have to play hard.

In Liu Qi's article there is an old a friend said: Taobao a little hasty challenge the taste, micro Amoy more like the pressure of semi-finished products. Why do you say that? Because Taobao is a complete closed-loop E-commerce platform, but also has the power of large data. In my opinion, only the big data of Taobao and the strong CRM system tool support can really help the merchant to carry on the customer accurate and the caring marketing, instead of becoming the platform that releases the promotion. Therefore, this micro-Amoy public platform is just a rough copy.

But I don't really agree with that. Although this is a copy, but we can say that the whole internet is not a copycat, if it is to think of an innovation, I gave the minimum period of the century as a unit, and I was more in favor of micro Amoy This operation, which let us more actual landing, In fact, you a media person, a merchant or what is called, their ultimate interest point is to make money, and this is directly to the sale of business bundled together, the latter is a good day, but I will also ask questions: Why not independent app, is the timing or the product of the problem?

Thousands of people in front of Taobao mobile era, pocket business will sweep your wallet slightly!