Can Sony and Microsoft's new consoles save the game industry?

[Reading] Microsoft and Sony are hoping to avoid a rapid drop in sales, which the two companies believe will be hot when they go public. Tencent Science and Technology music November 12 compiled Sony and Microsoft's new video games will be on the shelves, they will undoubtedly become a hot gift this Christmas. But for the gaming industry, an uncertain factor is: How will things change after Santa Claus is gone? For decades, consoles have been at the heart of the video gaming industry. However, Sony's new PlayStation 4 and Microsoft's Xbox One are now entering an environment that has been rebuilt by tablets, smartphones and Facebook, which are not only inexpensive, but also large in number. Moreover, there is evidence that mobile devices are eroding sales of traditional gaming machines, and that sales of traditional games have been trending downward over the years. So now the whole gaming industry is watching closely: Will the new generation of consoles, the leading game maker, Sony and Microsoft, be able to take pride in the game industry? Most of the popular gifts games in the Christmas industry are bullish on these new consoles, mainly because the demand for hardcore gamers has not been released. This group of most loyal players will not hesitate to spend hundreds of of dollars to buy the new game consoles. Sony has been out of the game for 7 years since the last time it was launched, and Microsoft has been separated for 8 years, which is longer than the usual life cycle of new consoles. "I think they will start the campaign, launch some fun games, and then spend heavily on marketing," he said. "I just don't know if the traditional game will be as interesting as this Christmas this year," said David Gardner, a venture capitalist at Venture, a VC company in London, and a former Gao Tadavid of the American gaming company, the EA. "The real test of the new game is likely to come in the holiday season next year, when Sony and Microsoft's production lines are fully produced, and some cautious users start to weigh the pros and cons of these new consoles." In order to attract as many users as possible, the two companies have added new entertainment features to their consoles, such as playing video through Netflix apps. The problem, however, is that Apple, Roku and other suppliers offer these entertainment features on cheaper devices, which put a lot of pressure on consoles. The value-for-money gaming machine is still at the heart of the game, although it has been set in the entertainment center. Both Sony and Microsoft have improved the performance of their gaming consoles to ensure higher picture quality and more realistic results in the game. The difference between these two games is the price: Xbox one is priced at $500, and PlayStation 4 is priced at $400, which will be launched in the United States and Canada on November 15. Microsoft's price is higher because it joins the Kinect with its own body-sensing peripherals. The high price of Xbox one makes a lot of people wrinkle up.Eyebrows, but Microsoft claims that the extra functionality of the game will prove it's worth it. For example, Xbox one can automatically identify the person who is in front of the TV and show different games and TV shows to different family members based on family preferences. It can also play video from a traditional cable set-top box, provide a stylish Program guide, and allow users to switch channels with voice commands. "We are trying to give players a broader value proposition. "We have not only created first-rate games, but also provided a one-stop entertainment system," said Yusuf Mehdi, vice president of Xbox Strategic Marketing, Yusuf Mehdi. "One of the challenges of the new game consoles when it comes to attracting mainstream users is that they have to be able to prove that their game is improving better than before." The introduction of the previous generation of games coincided with the popularity of High-definition television, so that the game looks greatly changed, and suddenly captured the hearts of players. The game on the new game will also be able to distinguish it from the current game. Cliff Bleszinski, a game designer at the War Machine, Gears Blekinsky, says the new game machine may be difficult to "mother off", which is to overcome the doubts of parents who control purses. "The image quality of the game is now unlikely to be a big jump, can only be incremental improvement." He talked about the new game consoles. Everyone could be winners. PricewaterhouseCoopers, a consultancy, said in its latest entertainment and media report that global entities and digital game games sold up to $24.9 billion trillion last year, accounting for about 39% of total game sales. By contrast, in 2008 the figure was 29.4 billion dollars, accounting for about 56% of total game sales. Microsoft and Sony are hoping to avoid a rapid decline in sales. All two companies believe that their game consoles will be hot when they go public. In an interview, Mehdi said Microsoft's Xbox One's purchase was sold out, with a limited supply of stores likely to be available as the game was sold in the US and other mainstream markets on November 22. "We will speed up production as much as possible. "he said. Sony said that PlayStation 4 of the purchase volume has exceeded 1 million units. Jack Tretton, President and CEO of Sony's US gaming division, said he believes the Trenton will continue into the next few years. He says mobile devices have helped a lot of people play games. Some of them, he predicts, will love the immersive big-screen games offered by game consoles. "In the past few years, a lot of people have never played games, but because of the advent of smartphones and tablets, they are now starting to like games." "Trenton said. John Riccitiello, former CEO of Richitiello, said that even if mobile games continued to erode market share in game consoles, new consoles would still be selling. "The game market is big and everyoneCould be a winner. "he said.