"Can't afford to play" E-commerce

China's E-commerce Research Center just released the monitoring report, as of June 2011, the Chinese Electronic Commerce market turnover reached 2.95 trillion, an increase of 31%. The network retail market transaction size (consumer) reached 349.2 billion yuan, an increase of 74.6%.

Such beautiful data is not accidental, no doubt China's E-commerce has entered a high-speed development period. Although the cake is big, but it is not easy to want to eat a nice mouthful. With the whole industry on the understanding of E-commerce, we find that it is not easy to play this business, E-commerce is not a "can not afford to play".

1. Invest in big, earn less

How much does an e-commerce enterprise cost? McKinsey makes an estimate that the cost of entering a traditional department store is about 30 million. This is only the cost of entry, but also in the traditional enterprises have logistics, suppliers, bargaining power on the basis of spending. Broad hundred shares in the previous set up its own E-commerce companies, is expected to invest in about 30 million, is expected to set their own line of 200 stores more than 10,000 kinds of goods.

And most of these costs will be used in marketing, warehousing logistics, talent costs, website development and so on. In these respects, which is not a good bone to chew. Money is all cast in, but the real money is not a few. When the Mountion said: When the department store for three years do not consider profit, Liu also ordered: Jingdong books 5 years not allowed to profit, where the passengers do is brilliant, but also did not earn money. How can you live without profit? The answer is to burn the money.

2. Supply chain dispute, big backstage too burn money

E-commerce industry an old saying is: Electronic is the means, business is the fundamental. Frankly speaking, e-commerce is a business.

In the past two years, the company has built up its own logistics system. BEIJING-East 3rd round of 1.5 billion U.S. dollars almost all used in logistics and technology research and development, when the last year to spend 1 billion yuan in north China, South China and east China to add 3 new Logistics Base. There are active factors, passive factors, strategic considerations and capital needs, but in any case, the competition has spread into a trend. Do not want to fail in the competition, it is necessary to step forward with, today's electric dealer has become a rich man's game and competition.

E-commerce is still only a small boat in the sea, but the future will certainly become the master of commercial consumption. The future more advanced e-business model, its core service system is composed of "small foreground + big backstage", warehousing logistics ability and supply chain system control ability, is this big backstage important part.

In the eyes of ordinary people, we see only "small front desk" just. Although E-commerce is also the internet, but not just to do a good website or a good product so simple. Do not take the cost of operating a website to measure E-commerce, because hidden behind the site "big backstage" is the real core, and this big guy may not you can play.

3. The talent is difficult to find, the cost is high

The news that a "power quotient talent bubble is serious: two years work experience to million annual salary" is very profitable. Whether or not hype, but the talent is difficult to find in the field of electrical business now to face the real problem. Worry predicts that in the next 10 years the gap in E-commerce professionals at least 2 million, and this phenomenon will push up the entire industry's employment costs.

On the other hand, e-commerce companies to form a wide range of team departments, the division of fine, has far exceeded the traditional sense of internet enterprises. Ordinary internet companies want to create a career, the upfront need only product personnel, operators, programmers and a small number of marketing personnel. And these characters add up, just a research and development department of E-commerce companies, but also have sales department, warehousing team, logistics team, supply chain management team, and so on, these teams have the following points such as dry child team, the scale of the large, expensive, but also the average person can not play one of the factors.