Cao Chao, CEO of Sina: Social media revolution is still in its infancy

Sina Chairman and CEO Cao Chao made the closing speech of the Conference Sina Science and Technology Zheng from the US Silicon Valley Sina Science and technology news in Beijing October 6 morning, the Stanford University Business School held in California, "China 2.0" annual meeting, Sina (88.12,-2.36,-2.61%) Chairman and CEO Charles Chao delivered the keynote speech of the conference. He said Sina Weibo had brought profound changes to China's social and media sectors, and the social media revolution was still in its infancy. Chao said Sina Weibo has been popular with Chinese internet users since it was launched four years ago, giving people a platform to express their views. Weibo registered users have grown from zero to more than 500 million, growing into China's most influential social media platform and continuing to grow. Unlike previous media, he said, Weibo has changed the way digital media is produced, distributed and marketed, bringing about a social-media revolution. As a social media platform, Weibo has also brought far-reaching impact on Chinese society. Here are the main points of his speech: Promoting social transparency Micro blog allows each netizen to have their own microphone, can directly report, publish and share information. Everyone can be a disseminator, express their own voice, revealing and exposing the beauty and ugliness of society. With the popularity of mobile internet, everyone has a network of smartphones, can be reported through micro-blog. This makes it increasingly difficult to control information. For example, two years ago, in the early stages of the accident, almost all of the news was from the microblogging platform, the state media had no relevant news and pictures, and traditional media, such as newspaper and magazine, bleomycin about the situation. In addition, Weibo also provides a platform for popular participation, through extensive discussion to form public opinion and actively participate in social affairs. Last year's air quality problem, which was spread through micro-blogging, has aroused widespread concern in the whole society and ultimately prompted the government to focus on environmental issues as a top priority. Also through Weibo, Guo Meimei's events have helped to keep Chinese charities running transparently. Sina Weibo launched a micro-public platform, so that users can create, support and monitor public charitable projects, to promote public participation in public welfare undertakings. On the other hand, the Chinese government is accepting the change and gradually interacting with the people through the microblogging platform. Currently, Weibo has more than 60,000 Weibo accounts, changing the way the government communicates with the public.　　Sina is also helping government officials understand, familiarize and use microblogs. Far-reaching impact on the media industry as a new type of media, micro-bo impact is the largest media industry itself. At present, more than 60% of China's breaking news is first posted on the microblogging platform. As everyone can become a reporter, the role of traditional media gradually transformed into a follow-up report and analysis of the exposition. And they are gradually turning to micro-bleomycin to release information. Social media will directly change the digital content generation, distribution and sales, so that the digital media industry has a huge impact on the inherent model. Because of Weibo, the future live TV will gradually weaken the function, but people will be more through the socialMedia to participate in the discussion of the program. As is the case with the US, popular TV programs such as "good voice of China" and "Happy Boys" have sparked a buzz on Weibo, with 500 million of tweets and commentaries on related programs over the past two months. Social media has also brought marketing and public platforms to digital media. The small cost of the film "Thai embarrassed" is widely active use of micro-BO platform to promote, only to obtain a broken 1 billion yuan box-office records. Future films and TV dramas can raise money through microblogs, making viewers a shareholder in digital content. Future movies, music, and TV dramas can also be distributed and marketed through Microblogs. Weibo's new micro-reading platform allows authors to publish and sell book content directly to their readers, changing the way the publishing industry works. The future of micro-blogging is not only personal, corporate or institutional, it can also be books, movies, music or location. At the end of his speech, Chao stressed that Weibo is still in the early stages of the social media revolution, and that there will be more to be desired. Sina wants to be part of the revolution, and the goal of Weibo is to help people get and share information more easily, and thus promote social progress.