The car-washer worker drives a Porsche, 24-hour door-to-door car wash, the slowest 3 hours to complete the car wash task, car Wash tool selection 3M, tortoise, Sonax and other high-grade goods, car wash process strict rules, if met Valentine's Day + female owner, the car will also leave a Dutch import rose.
Under the tall and strong appearance, you can hardly see that Liu Dahuan has a unique and delicate preference for cars. An extension of this preference is that he can't stand the dirty car. Endure the roadside car wash shop is not convenient (weekday wrong, the weekend queue), washing car level is uneven for a period of time, he gradually developed his habit of washing cars, the family has gradually accumulated a lot of his Amoy high-end car wash tools, and constantly updated.
To his surprise, the habit developed to provide a transformational opportunity for the company he had previously operated on. Liu Dahuan A few years ago, and in the last year, when he wanted to figure out how to turn his habits into a car wash and O2O entrepreneurial opportunity, he started the company transition. Cut off a lot of staff, leaving the technical staff to develop a app--love car wash. And offline, he again recruit one or two of the same car wash have paranoid employees, in Beijing, the beginning of a new venture. And the first paragraph is the model he designed for this venture.
Compared to the average car-washing shop on a mean 25 yuan-30 yuan price, love car wash priced 69 yuan obviously some tall. But Liu Dahuan said he would not change the price in the short term. Because of the cost of the Porsche's oil, parking, cleaning supplies and labor, the price can only be counted as a profit. The "Apple" in the car-washing industry has also made him reluctant to save money on any one hand because saving any cost on the one hand will greatly reduce the quality of his car wash. Of course, if the next day orders from a few single day to upgrade to hundreds of single, scale up, the cost will naturally drop. The team will also gradually consider shrinking prices above the general horizontal line.
Liu Dahuan said the team's immediate concern is to get a round of angel investment, expand the team, at least the car wash staff from the current 2 to 25. In the recruitment of members, Liu Dahuan also want to embody the characteristics of Apple, the general people do not recruit, in addition to have the patience to wash the car, but also a higher quality, and customer good communication. In addition, do not consider joining also embodies the love of car washing apple features, the way to join is difficult to make the quality of service control.
So tall model design will let love wash cars too highbrow? Plus O2O This area itself is the Internet + a traditional field. Just thinking about subversion, relying on Internet tools alone, and the lack of a traditional background, it is difficult to take root in a single city in a short time. This is my concern, here to mention.
Finally, I asked Liu Dahuan why I had to drive a Porsche to wash the car, was it a gimmick? Liu Dahuan said, in fact, is not entirely, after all, to run around the town, plus I own a Porsche, why not? In addition, Porsche has an advantage, that is, to facilitate access to high-end residential areas, and love to wash the car customers are mostly from here.