Carry Ctrip to where to fall again "vest" controversy

Abstract: Once sparked a war of words, and once out of the merger of the gossip of Ctrip and where to go to war yesterday. Ctrip yesterday openly accused to go where through a large number of vest agents and other methods and technical means to give priority, search comparison platform for the impartiality of the total loss,

Once triggered a "war of words", and once out of the merger "gossip" Ctrip and where to go yesterday and "war". Ctrip yesterday publicly accused to go where through a large number of "vest" agents and other methods and technical means to give priority, search compared to the fairness of the platform completely lost, Ctrip has taken the initiative to the hotel products from where to the offline. Go where also not to be outdone, it said Ctrip's hotel price is high, order volume is poor, this is the nature of Ctrip Line Hotel products.

The industry pointed out that OTA (online travel agents) from the price war to now, has entered a new round of resource scramble, Ctrip and where to go to the line of the storm is the essence of the dispute between the two sides of the Contract hotel resources, OTA and no hotel assets, so for more cooperation is the accumulation of resources, and deep pockets of Ctrip recently frequent acquisition of the same trade , to enter the cruise and so on to more control of the offline resources.

Ctrip Active Off-line

"Where to go is simply to be both an umpire and an athlete, so what is the fairness of parity search?" "Mr. Stone, the head of the marketing department, said angrily.

"First Financial daily" reporter learned yesterday, originally Ctrip and go where there are hotel business cooperation, where to according to Price or other keywords to the hotel rankings search.

"But in the near future, we found, where to show the former agents are mostly ' hotel direct ', ' five-star Tourism network ', ' Star tourism Network ', etc., but, open the booking interface, these booking website Business Service Hotline are 10101234, and this number is where to go to the customer service and complaint hotline. In other words, where to put their contracted hotels put on the ' vest ' of other agents to sell, and these ' vest ' agents to prioritize and display, and we these normal agents of the hotel is not in line to the front, which undermines the impartiality of the search platform. Mr. Stone told the reporter.

Ctrip further points out where to go this year, the loss has increased, its first quarter loss of 184 million yuan, the second quarter of the loss of more than 422 million yuan, its sales and marketing fees, such as sustained high-speed growth. At the same time, in order to rapidly expand the direct signing of hotels, group buying and other related business development, to where has been increasing sales and push personnel, this undoubtedly greatly increased the cost of where to go. Therefore, Ctrip think, where to do this is likely to reduce losses as soon as possible, in addition to reducing personnel costs, through technical means to let their "vest" to get more display opportunities, can be very direct to get more profits.

Ctrip said yesterday that it had put on the site to where the hotel products on the offline.

The face of the blame with Ctrip and offline, where to say, Ctrip in September last year actively seek and go where cooperation hotel business, hope to where to the platform to introduce traffic. According to feedback, Ctrip hotel Price is high, the consumer rarely clicks on the products of Ctrip, which leads to the poor order of Ctrip, Ctrip and where to go in the hotel industry, where the current flow, app installation and hotel growth rate is higher than Ctrip, which is Ctrip worried about the nature of the next frame.

The Scramble for offline resources

This is not where to go and Ctrip for the first time a dispute, a few years ago, both sides had a "war of words", and even had to "court", but the recent merger rumors, but both the official did not recognize, and both sides of the CEO are tough, make "not to each other bow" posture.

"Ctrip and go where is ' old friends ', if the OTA price before the war is to compete for wireless customers, then now go to where and Ctrip Hotel line dispute reflects OTA competition to today has begun to target the resources of contention." "Huamei chief knowledge expert Chang pointed out that there is data showing where to go in the two quarter of this year's hotel business performance strong, the second quarter of the hotel sales rose 77%, the hotel booking volume is actually ctrip more than twice times, this naturally caused by Ctrip's vigilance.

In addition, Liang Jianzhang back to Ctrip CEO position, the most important wireless end customer resources, the previous large number of low-cost marketing force is the wireless end, can now go where some of the wireless side concessions to even more than Ctrip, which makes Ctrip more depressed and improve the vigilance to where to go. The most important thing is, where to go to the hotel direct sales improve quickly, which indicates where to go now is very important to direct sales business, in fact, direct marketing is the most profitable channel for all operators, so where to go in all ways to increase direct sales hotel business can also be understood. In fact, most OTA does not have their own airlines and hotels, there is no scenic spot, so in order to seize more direct resources will be directly with airlines, hotels, scenic areas and other cooperation, to seize the offline resources. "Chang analysis, Ctrip is also aware of the importance of resources, so its frequent acquisition of the same trade, into the cruise business, is to occupy the resources to increase the power of the right to speak, so Ctrip and where to go to the hotel line of the storm, is essentially the hotel resources of the online scramble.