Catch fish net to buy new domain name exerting Force mobile game Field

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Famous internet site-catch fish network recently bought and enabled the www.3gyou.cn domain name as its mobile games portal, then catch fish why will enable the new site?

All this stems from catching fish net to Chinese mobile phone game foreground optimistic, at present, catching fish and when the three websites such as music, air network, and so on, catching the fish will have a far-reaching impact on China's mobile phone game market, it is learned that 3gyou WAP, Web Parts will be parallel development, the current site to develop WAP domain, The development of the web domain will be done later.

Mobile gaming has been one of the most important mobile value-added services in the 2007 mobile value-added services used by Chinese mobile phone users, the use rate of mobile games is 52%, after SMS (62.9%), ringtones/Picture download business (61.9%). Since on the Internet, the game has become the most money the most user-viscous business, that in the mobile internet era there is no reason not to continue to glory.

There are a lot of reasons for the Chinese Hand tour:

First, development is indeed very fast: 2008 Global mobile gaming market size of 5.4 billion U.S. dollars, an increase of 22.7%. China's mobile gaming market revenue scale of 1.3 billion yuan, an increase of 75.22%. 08 China Mobile phone game market size reached 1.365 billion yuan, mobile phone games active users up to 6.98 million households, of which mobile games users accounted for the total number of mobile gaming users have been close to 40%, the scale of 2.8 million households, has appeared online tens of thousands of mobile phone game. By the year 2009, China's mobile gaming market had reached 520 million yuan in the second quarter, up 39.5% per cent compared with the previous quarter. Some experts are predicting, "with the promotion of 3G, the next 3 years, mobile games will be a burst of growth, this growth is an order of magnitude growth, at least 10 times times the current size." ”

Second, the potential is indeed very large: from Japan, Korea mobile phone game development trend, Japan and South Korea mobile gaming revenue accounted for its value-added business total revenue of nearly 10%, but in our country this proportion is less than 1%. At present, China has more than 100 million mobile internet users, a huge user base and the market gap with Japan and South Korea, means that China's mobile gaming market contains a huge "gold mine."

Third, the industry does very attentively: Nokia, Apple, Shanda, DXN, Electronic Arts and other areas of the leading enterprises have launched mobile gaming business, and actively layout mobile gaming market. Mobile internet companies, such as air networks, music and fish catching, are also consolidating their leading position in mobile gaming by strengthening technology research and development, integrating high-quality resources and expanding market channels. During a visit to Taiwan, chairman of China Mobile, Taiwan's ultimate action Technology officially launched 2 research and development of mobile phone games, and become China Mobile's first batch of mobile phone game products suppliers, the future will be launched 1 to 2 new games each month, will soon be launched in the poker type game "bucket landlord" and a variety of action puzzle games. China Unicom has also set up its own gaming company and is ready to customize the gaming platform on the iphone. China Telecom also early in the mobile game as its 3G focus on the development of the business, and "Tianyi" brand natural and game is not open relationship.

Four, the capital is really enthusiastic: 2004, a grand tens of millions of yuan to buy mobile phone game developers Digital Red, 2005 air network wholly-owned acquisition of mobile game development company Tianjin Mammoth, Friends of the century to 4.1 million U.S. dollars wholly acquired mobile game distributor Magma Digital; 2006, Handheld smart 1.8 million U.S. dollars to acquire Beijing AO Ka Unlimited company 51% of the Equity, Magic Dragon International acquisition of the top domestic mobile games developers Guangzhou Blue Software Technology Co., Ltd. 2009, the first video spent 168 million yuan to buy the Chinese brand mobile phone game development service provider Dragonjoyce, the official test water mobile gaming market, is said to be Dra700 million mobile phone active users, and these users will be 1.2 million per month to increase the speed.

V. The user face is indeed expanding: from 2009 mobile gaming users age distribution, mobile game users are still young people as the main body, 18-24-year-old users accounted for the total number of users 72.1%, but 25 years old and under 18 years old mobile game user groups with a certain growth compared to last year. Mobile gaming users have a 48.5% per cent monthly income between 1000~3000 dollars, up 6.7% from 2008. Income above 2000 yuan of the middle and high income user group accounted for 22.7%, than 2008 accounted for an increase of 7.9%, income of less than 1000 yuan of low-income groups accounted for 45.2%, compared to 2008 accounted for a decrease of 8.6%.