CCTV news broadcast "What the Internet Thinking brings"

CCTV news broadcast yesterday, "what the Internet thinking brought" to the millet mobile phone and Haier air-conditioning as an example of the Internet to the manufacturing industry brought about by the new changes.

The program, a simple show how the millet mobile phone according to the needs of users of the design of mobile phones, for example, the Department of Research and Development of the elderly based on the use of smartphone market demand, developed a special for the elderly design of the elderly mode function. Millet Technology Vice President Li Vanchang said: "Millet mobile phone users as friends, according to the recommendations of users to improve products, this is the biggest change." "Millet inside will tens of thousands of millet users known as the development of" foreign aid regiment ", because every day there are a large number of users through the micro-blog, forums and other platforms to millet advice, Millet MIUI Development department will be based on user needs, to a weekly frequency of the speed update, each update will release a few or even more than 10 functions.

News broadcast also reported that Haier, Haier's case also supported the Internet thinking in the infiltration and transformation of manufacturing. In the program, Haier's latest model of air-conditioning factory testing carried out a detailed introduction, Haier this air-conditioning can be blown in the air while the wind, which is in the field of air-conditioning research and development is a very difficult technology, but Haier in the development of this technology to the application of only a short period of time, This officially benefited from Haier's use of Internet thinking to integrate the global research and development resources platform, so that the entire project development time shortened by more than half. In this platform, Haier only need to release the research and development needs, there will be a lot of scientific resources to come to the door. Haier Group board chairman, CEO Zhang finally excited said: "Now the world is my resources, the world is my research and development department, the world is my human resources department."

It can be said that the two companies in two cases from different angles at the same time to tell the success of the internet thinking, but also the interpretation of Internet thinking as a different from the traditional thinking methodology, in the production of a significant role. Unlike traditional thinking, Internet thinking pays more attention to response speed, resource integration, user experience and demand collection and analysis, combined with the rapid development of modern science and technology, can be said to greatly subvert and improve the production efficiency and product satisfaction of the enterprise.

Aside from Haier does not say, Millet is a purely internet-based thinking of the company, can say, millet from the establishment to the overall operation, from top to bottom through and carry out the internet thinking. Early in the establishment of millet, Lei and team reached a consensus: millet to be involved in the hardware, operating system, the Internet application of three levels, in today's mobile phone market, only the combination of these three will be possible to the overall experience to achieve the best.

With the development of millet, the idea of the internet based on the formation of the strategic thinking has become increasingly clear. Millet from their own sales in the official website can see this idea, it can also be said that this is a subversive business model: Since the establishment of the consumer website, using the Internet to sell, directly to the interruption of consumers, cut off all the middle of the profit to eat, which makes the millet mobile phone than the same configuration of mobile phones, the price to be more attractive.

In the eyes of the chairman of Millet technology, the internet thinking is not a tool, but a concept, he summed up his internet thinking a famous seven words: Focus, extreme, word-of-mouth, fast.

Millet Technology's mobile operating system MIUI is the Internet's fast complete executor, a week a small update frequency, relative to iOS once a year, Android six months of big update, making MIUI in the strong like the mobile phone operating system stand out.

For Haier, the internet thinking is a new direction of change, as a leader in traditional enterprises, Internet thinking is Haier to the Internet era an important follow. From the level of enterprise productivity, through the Internet thinking integration of scientific research platform, will be an important weapon to enhance the operational efficiency of enterprises, as shown in this program, a two-year or longer time to overcome the technical difficulties, in a short span of a year from research and development to production of the transition, This kind of efficiency for an enterprise, its importance can definitely ascend to the lifeline height.

In fact, Haier began to use the Internet thinking to transform the operation of the enterprise very early, Zhang put forward and in the enterprise implementation of "People single Oneness", is a well-known internet-based thinking of management theory. According to Zhang's explanation, "person" refers to the staff, "single" refers to the user, "one person one" is the staff to create value for users at the same time to achieve their own value, that is, win. Although the mode of "Man and one Oneness" is still being explored and perfected, it can be seen that the core of its thought is to find a more suitable way to develop the consumption characteristics of the internet age. In the mode of "one person in Oneness", Haier will use the independent operators of the node to immediately track the user needs and the best solution to meet the needs of users, consumers can even participate in the independent business, to participate in the front-end design and provide solutions, the original producer and consumers "division of labor" relationship has evolved into a "work together" relationship. This is a way to allow consumers to participate in the opening of the product, which will lead to consumer consumption and consumer participation.

The internet age is booming, its derivative of the internet thinking is a mighty change in people's thinking mode, business mode, or even the entire social division of labor and Lifestyle, it is the thinking tool, but also the production tools, in the face of the internet thinking of a game of victory, Especially as entrepreneurs and practitioners in an emerging industry that is based solely on Internet thinking, should we ask ourselves: are we ready?