Channel sinking to the third and fourth tier cities has become the current consensus of e-commerce development

Li Na

"In June next year, the only product will be completed in logistics self-built system, by which time 90% of the orders will be delivered by the only product itself." Recently, the only vice president Tang Yi Zhi will receive wisdom, including "First Financial Daily" When interviewed by the media, he said that at present, Vipshop will build and hold more than 6,000 acres of storage space.

In fact, sinking channels to the third and fourth tier cities has become the consensus of the current development of e-commerce. However, for most e-commerce operators, because they are worried about the distribution pressure, they will not easily identify third- and fourth-tier cities and even remote areas.

Tang Yi Chi told reporters that the current distribution of the only products will account for 12% of first-tier cities, second-tier cities accounted for 56%, 32% of third and fourth tier cities, of which orders in third and fourth tier cities increased by more than 200% So urgent need for logistics sink. As early as a few years ago, the only product will start the relevant layout.

Since September 2012, Vipshop Kunshan Dianshan Lake Logistics Park formally operated with a storage capacity of more than 24,000 square meters, mainly for East China. Four months later, its Chengdu Southwest Logistics Center, Beijing North China Logistics Park also put into use. The end of 2012, 60,000 square meters of South China Guotong Logistics Park put into use. The end of 2013, the national logistics center warehousing area will reach 400000 square meters. In 2014, the first phase of a new warehousing center invested by 1.6 billion yuan in Ezhou, Hubei Province will be put into operation.

It is understood that at present, the only product will have to get Zhaoqing Dawang 900 acres of land, Jiangsu Kunshan and ProLogis 300 acres, plans to build 350 acres; Tianjin Wuqing co-build 300 acres, ready to take 1000 acres of built logistics Park; Hubei Ezhou Ge shop has purchased 1,500 acres, built 700,000 square meters warehouse; Chengdu 1,500 acres, plans to start construction in July.

"There are 900 mu of land near Sanshui in Guangzhou and it is estimated that the largest logistics center in southern China will be built in November of this year." Tang Yi Zhi told reporters in the "First Financial Daily" that there are currently more than 6,000 mu of land under construction and storage in the future , These warehouses will be reserved for brand stores for warehouses, while others will be used by courier and logistics companies to build warehouses, but 60% will be used by Vipshop alone.

But there are also people in the industry to be cautious on self-built logistics.

Duan Dang, vice president of Duan believes that third and fourth tier cities market is not only the electricity supplier paradise, but also self-built logistics nightmare. On the other hand, the cycle of self-built logistics course can hardly meet the current blowout demand, and the efficiency can not be compared with the mature socialized logistics. He said that on the one hand, the extensive distribution and the huge number of cities make the self-built logistics cost doubled.

At the same time, warehousing and distribution costs typically account for more than 70% of the cost in the logistics industry, while the cost of delivery is greater than the cost of warehousing. In general, self-built logistics system, a city reached 2,000 orders a day, the cost of self-built logistics and third-party costs to be level. From the profit point of view, the courier industry is highly competitive, usually only 7% to 11% of the meager profits. In the increasingly competitive environment, profits are more and more lower and lower trend.

At present, Jingdong in addition to large-scale third-to-sixth-tier cities in the brush wall ads, this year is also screening distribution staff to establish distribution stations, extending the distribution system in third-six cities.

And different from the self-built logistics JD.com, Dangdang currently uses the "self-built storage + inter-city inter-city cooperation" mode, Dangdang self-built storage center, but the delivery of this section docking tact, SF, third-party express delivery Company, third-party delivery delivery from Dangdang warehouse. According to Dangdang official data provided, Dangdang logistics and distribution costs than self-built 30% lower.

"In fact, logistics centers in one region may be loss-making in the first three months, but profits will start in the fourth five months." Tang Yi Chi told reporters that in addition to order volume support, there are management of storage and logistics links control. He said taking warehousing as an example, Vipshop will rent the warehouse to suppliers with a 20% discount and provide one-stop services at the end, including delivery between stores and warehouses.

"In fact, we still want to explore one thing is to do a good job based on the system of interconnected inventory sharing model." Tang Yi Chi said that when the platform and the brand's back-office systems get through, the brand can help Vipshop will be a strong logistics, so that different regions of the goods To achieve seamless transfer of goods sold on the platform empty, but also benefit from the rapid replenishment of the brand from the warehouse system.

In other words, for example, consumers find this out of stock in a furniture store in Beijing. In Tianjin, we can deliver the goods to customers by post on the second or third day, not only online sales Mode. There is demand for the line, we can meet. "Tang Yi Zhi said.