Chen Jinchao: The development trend of mobile Internet Global collaboration era is coming

Chen Jinchao, Deputy chief engineer, Ministry of Telecommunications Research Institute

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration. Chen Jinchao, Deputy chief Engineer of Ministry of Telecommunication Research Institute.

Chen Jinchao said that the long-term trend of mobile internet is socialization + localization + mobility and globalization. In particular, globalization and localization are not contradictory relations, mainly is the mobile internet industry ecology regardless of which link actually its participation strength all is the global disposition, the resources also can the global movement, the service industry may provide, is the global collaboration an era.

The following is a transcript of the speech:

Chen Jinchao: Leaders, delegates, good afternoon. I am glad to have the opportunity to make a speech at the unprecedented Guangdong Mobile Internet conference in the afternoon, and then there is a peak dialogue in this part, this afternoon to share with you about China Mobile Internet development Status and trends of some current views. We all know that this afternoon should be said that the very image of the Wu Junning academician for you to describe the arrival of a large data era, it should be said that with our life, work, business is closely related. And we talked about mobile internet is in a cycle, this cycle time we estimate should be more than ten years, and as the popularity of the public more and more high, the number of terminals are increasing, we believe that only the high popularity of mobile internet so that people around the world really become a global village, to shorten the communication distance between the fingers.

Our understanding of the mobile Internet industry itself from the industry's environment and other industries in Europe is very different, due to the promotion of some advanced multinational companies, the main business model is hard and soft combination, continuous innovation, the change cycle is very short, this is a major view. The relevant data are not one by one cases raised. Another important data is the 30th Internet Development Survey in China this year, showing some key data, Internet distribution, one is the internet to promote the number of rural Internet users to reach 60%, such data makes China as a whole into a network information society, this is not.

Participation in mobile Internet is massive, the scale is very huge, today in the scene to see so hot posture, so many spectators standing listening, mobile internet is also a new era, many business leaders are popular, such as MA as representative, they can seize the opportunity of emerging industries in a very short period of time to complete wealth creation and profoundly affect our lives, it should be said that this is the best of times. Of course, talking about such a new industry we have to say that the emerging industries are not all the enterprises are ready, we say more is the cloud, tube, end, we should understand the cloud should be omnipotent, a lot of applications, many of the founders here today are even involved in the subject, Many of the clouds in the future are made by you. And the tube is that we talk about more is the basic operators, for everyone to provide information on the highway, the requirements of the tube is ubiquitous, to provide a universal, mobile for us to provide a lot of help. Terminal for us to provide a lot of help, iPhone5 in the domestic starting, in Guangdong region this morning the situation is very hot. The popularity of the intelligent terminal itself to the user's attractiveness, we can understand is no longer to make a basic tool, just used to play or communication terminals, is a digital Swiss Army knife, is omnipotent.

I would like to remind you that the new type of things are mainly the difference in speed, the cloud is a daily change, the tube is the year change, the end is the month change, so is changing, the annual change. Different subjects have great differences in coping with the speed of change and the means used. We see China's three basic operators, they are here this morning, their main leaders are showing us their strong confidence in the future development of the Internet, but also to describe the next generation of wireless broadband technology development prospects are very good. For example, the communication is not data at the end of September this year, China's 3G penetration rate of 18%, the three basic operators for our broad masses of the public to provide wireless broadband services should be said to reach a major application of the turning point of the explosion. The next generation of wireless broadband technology ITE technology is about to face commercial, this is for us to lay a good network foundation.

We can see that for us to develop wireless communication, mobile volume is good, but there is a shortage of resources, spectrum allocation problem, the high degree of attention to the spectrum of the industrialized countries, such as Europe, the United States, Japan, Korea and so on these countries are now in the allocation of spectrum has taken a more effective market-oriented means, for example, the economic auction, how to release the digital spectrum for the needs of the people, China is also in the process, the new spectrum must be released to the next billions of-tier networking terminals to provide services.

The entire mobile intelligent terminal regardless of the future screen size, shape, whether the screen can be folded, how interpersonal interaction, the mouse or picture, keyboard to touch the sound control, voice, to the future of the world touch, to the future of the human Brain Association control, the whole development direction we have a judgment, Mobile Smart Terminal this year is forbidden to the direction of countless people have a dream, want to be here side nuggets, should have the opportunity. In terms of screen development, the screens that everyone has today are not the big and small screens that have been talked about in the past few years, there are a lot of screen overlap, so it is multiple screens also cloud, screen size for the future development of television, people appreciate the development of video also has a very big change in the future of TV screen TV in addition to the big screen, high-definition, 3D, Intelligent, should be said to be a basic direction. Intelligent mobile terminals at present become PC-level, speed and software richness can be said beyond the traditional PC as the core of the Internet, in the future there may be a fundamental change in the direction of television development, TV mode may be changed. Today see the main three video ways to provide one is the traditional radio and television, the other is the Internet video, the way users share, as well as the telecommunications operators for everyone based on broadband IP network television, IPTV, no matter what the way the birth, the requirements of the terminal should be said to be a revolutionary change. Including the future of wearable terminals, including now Microsoft, Google (Weibo) has also introduced such revolutionary features such as smart glasses, this feature will be replaced in the future, part of the replacement of large-screen smartphones. Future human-machine interface changes should be said to be more imaginative, different people are familiar with the interpersonal interaction, such as the elderly are not accustomed to see with the eyes, touch with the fingers, children are also the case, because there is the development of eye vision, young people use a little more, with voice control problems involving the treatment of disabled people, The future of interpersonal interaction has greater imagination.

We say that in terms of the trend from the end, intelligent terminal is a multi-screen fusion, this brings to the user is a full range of connections, multiple network to promote the future trend of multiple-screen services, not only from the content business, content merchants hope, whether music or video want their content can be distributed to a variety of networks and screens, Our network providers, such as the three basic operators, want to support more content and provide better conditions for massive data consumption. Together, these forces drive intelligent terminals to a multiple-screen development, with each person having multiple screens. See some international trends, from the international perspective, the United States by the end of last year about 40 of the smartphone and tablet but the brain at the same time to see two screens, while watching the big screen while playing a small screen, in China's urban groups inside a first-tier city this use of the habit has emerged. The second screen is simply understood as a TV operator to turn a mobile phone tablet into a second screen, to enhance the attractiveness of traditional television and to highlight the interaction between people and TV content. At present, foreign France Telecom, the United States Telecom, BT, the provision of video services have added such elements.

Certainly must mention an important link, the application store presents the question, the Apple has created this series of more than 160, now the quantity is increasing, this pattern becomes carries on the mobile Internet rich application content The main platform, the foundational platform, A lot of application developers think that using this model already has a strong user connection, and it's important to promote your product. Whether every business needs to be an application contractor, or who has an absolute advantage, is now a bad judge, seeing the fact that Apple and Google, which currently control the smartphone ecosystem, should say value creation and business models have more sophisticated business model advantages. In the field of application, in addition to business, but also the most innovative and active, today's meeting at the same time, perhaps hundreds of new applications around the world to join for consumers to use and download. Brought this application field innovative future information services, environmental interaction, mobile search and other major categories of innovation, but also to stimulate the investment sector capital injection, driving the rapid growth of revenue.

It also points out that, like the leaders of the three major operators in the morning, the basic operators are repositioning their roles to serve our production and public services. So now start to cut into such as Wireless city, the city and other emerging enterprises and enterprise applications and industry information applications, make full use of mobile internet industry ecology and business platform for further innovation. This work in Guangdong region should say that the three major operators in the country to do a more advanced, of course, can not be separated from the local local government and the large state-owned enterprises actively participate in and cooperate, without these Guangdong wireless urban agglomeration and intelligent urban agglomeration can not do today's situation.

To sum up, the long-term development trend of mobile Internet is socialization + localization + mobility and globalization. In particular, globalization and localization are not contradictory relations, mainly is the mobile internet industry ecology regardless of which link actually its participation strength all is the global disposition, the resources also can the global movement, the service industry may provide, is the global collaboration an era.

We have talked so much, is there any challenge? To sum up, there are several aspects worthy of the attention of the industry, whether it is the government management department or want to invest in the manufacturers, or users, should pay attention to these important issues.

One aspect of the whole from a long business point of view, should feel the biggest challenge, operators feel that the pipeline only provide basic resources such a Shangyo model seems unsustainable, the rapid transformation of the mobile Internet in the traditional destruction is very great, this is the creative destruction, the destruction of the entire value chain, The entire telecommunications operator repositioning. For example, the original SMS business, billions of or hundreds of millions of magnitude of digital value-added services today are facing other business or new models to provide. I would like to remind you that many of the startups here today are interested in this field and want to work with the operators, but there should be a big opportunity.

The second challenge, it should be said, comes from the challenge of the transformation of our business model, this is even more serious for the companies involved in the pipeline resources that are based on the basic operators, and from the global trend over the past decade, the past and the next ten years, our bandwidth has increased rapidly, each bringing the value of a year down by one times. 2006 International Data 06 each GB3000 U.S. dollar, 14 down to 300 U.S. dollars, so the rapid flow of the value of the decline, for us to provide pipelines today, of course, the operators worry about whether they will become a live Lei Feng. This may be a good situation for the entrepreneur in terms of other players in the industry chain.

The third challenge comes from security issues, and it should be said that many of the security issues on the Internet today, from broadband internet and mobile internet, are already threatening consumer behavior and affecting their consumer confidence. So now, whether it's a Trojan horse or a variety of scams, fishing, or a variety of other charges, all kinds of illegal incidents in this environment are happening, and there is a strong concealment, more importantly, the service is provided by the Cross-border, in the face of such complex problems, the need for concerted efforts of the community, including the government regulatory departments, Including basic operators, including platform providers, including service providers, should take responsibility, give high priority to security issues, and adopt effective means to reshape a healthy environment.

I say the topic of today's speech, our access, the first year of mobile internet is 2010, China 2006 is the year 3G, 2010 many said to be the year of Intelligent television, there is also a judge that from 2010, China thus entered the 10 years of mobile internet golden period, So we say that in the traditional telecom operation or the traditional Internet concept to promote the development of the mobile internet era, is more than a multiplier. Mobile Internet to create a new model, the next stage to foster mobile internet new soil, is product innovation, market opening and business competition, behavioral supervision to explore a new road. Product innovation is the main enterprise, including large types of state-owned enterprises, including the number of alkyl investors and small and medium-sized enterprises, product innovation capacity in what? This antenna is in your hand, you grasp the market pulse, the market opened, which has come from the responsibility of the Taiwanese, such as basic telecommunications operators, as well as Tencent, Baidu, Alibaba Internet platform for small and medium-sized Internet companies to cooperate. This opening brings more cross competition, through the ability to open the advantages of integration, can be small business developers have a fast market access ability, can borrow chicken eggs.

Emphasize responsibility, today mobile Internet market information inside, should say to what kind of is the legitimate competition, what is legitimate, what is illegal, this boundary is relatively stable, not like the real economy so not black or white. There are quite a lot of products and services involved in the main body, some boundaries are not very clear. Therefore, the basic principle of the relevant government regulatory departments to provide management ideas should be to face innovation, because it is a booming emerging services market, to actively innovate, but also to prudential regulation, do not feel a product has not yet a clear understanding of the situation hastily rushed, the introduction of some regulations, may inhibit innovation , may not have much guidance and help to restrain competition.

We also suggest that the future, whether it is platform business developers, operators should pay attention to the hundreds of millions of mobile internet experience, they need faster, better, to enjoy content. So there is a three-table principle, recently looked at a irrelevant data, through the Ministry of China's broadband popularization in March this year, after the test on the national average to see the second half of this year to open the main content of the Internet site the first time from the past 6-7 seconds has been shortened to 3 seconds, This is in line with our so-called 3-second principle, to attach great importance to the user experience, users need simple, fast connection, security, this is the direction of future development.

In addition, we say why there are so many innovative products and services from the grassroots enterprises, from the Internet so-called grassroots enterprises, many entrepreneurs. We feel that the key lies in the so-called information services, based on mobile Internet Information Service model, small and medium enterprises feel more sensitive to market segments, platform enterprises, basic operators such a large pipeline company to end users feel the user experience should be said that distance is relatively distant, And the mechanism is not very easy to adapt to this line of innovation, I understand that through some professional research what is our understanding? Platform goods in line with the pipeline business more suitable for the entire industrial ecosystem integration and innovation, not suitable for the first line of the end users of the so-called specific product innovation, this is our experience, each have their own creative space. So you have to set a good position. Today, global operators and telecoms operators are trying to open their own platforms and open their own efforts, for example, mobile open ability Strategy, Unicom, Telecom have their own basic ideas of openness, the name is not the same, but the content is similar, in short, is to create a so-called no wall of a garden model, we all want to do, Hope that the inside of their garden is a very good situation with flowers blooming, so this is a split.

Future product application innovation will be consumption-oriented, the future to bit production, this bit production, which bits in the future more valuable, theoretical research shows that the ability to carry goods and the back of the flow of bits will bring greater value to our business. What does it mean that bits that carry goods and currency flow create greater value? E-commerce trading platform, as well as the relationship with the currency flow, such as payment, financial activities, these future more productive. So it's a great way to say that the future of industry applications and consumer applications will also be geared towards business and finance. At present, many start-up companies in the ocean swimming inside, are playing games, playing music, of course, this is not the role of the game and music, the digital entertainment department needs education does not need training, the future in order to carry more goods and real economic counterpart, the Internet can also play a greater role.

Finally, there is an idea, but also the industry as a whole, we from the government regulatory departments, now see the development of strategic emerging industries opportunities, but also see some of the disharmony of the competition situation. and the entire Internet management is now relatively loose, the government participates in the department more, the inter-departmental coordinated supervision, in the future we propose should form one in China, moreover the Internet is highly internationalized, the globalization, the future management should be the three-dimensional Internet management system, has two basic goals, one is stimulates the innovation, The other is the five to establish a fair and effective competitive environment, this is called constraint on the market competition distortion, the government as a referee instead of athletes or coaches, do not be coaches, the government should not dictate how enterprises should do, this should be done, this should not do, I believe that the government management department from the market to a little farther, Don't be an athlete, don't be a coach. The government's decision determines your behavior. The internet to the unknown into the known, we should be used to the main after, light hand control.

Finally, I wish the internet industry in Guangdong province to develop more and more better, and continue to lead the South Vietnam mobile internet new trend.