Chenhao: The value of mobile gaming platform has not yet appeared

Translation network at the end of 2009 because of political content was shut down, Chenhao Zhi's disillusionment began to be unprecedented strong. He suddenly began to hesitate, or to continue to go this way? Chenhao | Sinorama journalist Li Chunhui Editor | Fang Chenhao is an Internet veteran, the first venture was only 21 years old, from the Love Card car network to the translation network, Chenhao Zhi has been doing community-type sites, hoping to establish the industry chain of industry ecological circle. However, at the end of 2009 due to political content was shut down, Chenhao Zhi's disillusionment began to become stronger than ever before. He suddenly began to hesitate, or to continue to go this way? Just this year, Cocoachina of the user community Wei Feng and the Apple developer community aroused his interest. In his view, the developer community members have a high degree of loyalty, and the general community users are the wall grass, lack of stickiness, it is easy for the Giants to rob the past. Chenhao found the founder of the Cocoachina Liu Jianqun, two people hit, on the basis of Cocoachina set up a touch-control technology ready to do a big. However, despite having tens of thousands of registered developers, the profit model has been a cocoachina problem. The community can not charge developers, book applications, advertising platform, small game attempts are not reliable. They decided to convene an Apple developer conference first. As soon as the news was over, investors poured in. In the November 2010, Touch Technology and the Northern Lights signed an investment agreement. "The best thing we can do is invest in us when we don't have a product, no users, no profit model, and think we should take the platform model because we're the closest person to the developer," he said. Chenhao said. With mobile gaming sweeping the globe, the profitability of touch-control technology has been surprisingly resolved. At the beginning of 2011, Chenhao in his friend Stone Interactive CEO Wu Gang's proposal, attention to the game Hall fishing game machine, and immediately made the decision to make mobile phone game "fishing Tatsu people." April 2011, "Fishing Tatsu people" online and quickly popular. "Catch people" success let Chenhao cheese like a fish to find bait, excited to imagine. But also have to face the choice: adhere to their own platform dream, or will the company completely turn to game development? February 2013, Touch Technology announced that "fishing up to 2" monthly income of more than 30 million yuan, of which 90% from the operator channels. "Catch people" become the operator channel the most lucrative game. Operators of course happy to see it, but Chenhao Zhi insisted that catch a "big fish", many of the ingredients of luck, "weaving nets" platform is the goal. "The company that makes a successful game in succession hardly exists. I started out as an internet company and I wasn't a good game producer. "Chenhao has no intention of creating a game development company. Spare no effort to hold red "fishing Tatsu people", but he invigorated the resources on hand, touch platform dream breakthrough. With the huge amount of traffic captured by the fisherman, paid subscribers, and the obvious channel power to touch, other game developers are naturally willing to collaborate with the touch to play ad and agent distribution. The products of touch-control technology agent includeSmall crocodile love to bathe, "My name is Mt" and a series of popular games. 2012-Year touch-control technology revenue nearly 100 million yuan, "fishing tatsu people" accounted for about 40%, the rest of the revenue from advertising and agency business. Touch-control is planning to launch its own user platform in June this year with mobile Internet entry-level products. In addition to Cocoachina, the largest iOS developer community in the country, Chenhao is most delighted with the Cocos2d-x game engine that Touch technology offers free to developers, even though the engine has not yet yielded any benefits to touch technology. Touch-control technology now has more than 500 employees, research and development personnel only half engaged in game development, the rest are developing cocos2d-x game engine. According to Chenhao, 2012-year touch control technology in the engine investment 30 million yuan, this year is still the same number. In Chenhao's opinion, the mobile game is still in the rough development stage, platform value has not yet appeared. With the rapid development of the industry, there will be a kind of game must rely on some kind of platform or mechanism to be successful, just like Korea's KakaoTalk game. That's the chance to touch. "China has at least a few platforms for micro-letters to have this opportunity. We are one of them. ”