"Chicken Soup for the Soul" cooking report

Abstract: Author: @ Tom Robin Introduction: "Chicken Soup for the Soul" type of Weibo is a very common form of micro-blog. For Big V, the content of a good philosophical microblog can significantly enhance its public image, and for enterprises, the release of the philosophical microblog

Author: @ Tom Robin

Introduction: "Chicken Soup for the Soul" is a very common form of micro-blogging. For Big V, a good philosophical microblog can significantly improve its public image, and for companies, the release of a philosophical microblog is the most beneficial addition to the release of its product information class microblogging. This article will be three to release popular philosophy microblogging of the regulars Kai-Fu Lee, Xiaoxian, Jiong, respectively, as it executives, best-selling writers, film and television stars representatives, extraction of its July 2013 forwarding volume more than 20,000 times the number of 60 philosophical micro-blog for data, the typical characteristics of its analysis, This paper sums up the common characteristics of the popular philosophy microblogging, and speculates that different groups of people have the taste of the content of the philosophy microblogging, so as to provide reference for the publication of the enterprise's philosophic micro-blog.

Data collection Process

First of all, through the Shanghai University of three graduate students in half a month for Sina popular microblog list observation, finally, Kai-Fu Lee, Xiaoxian and Jiong as the production of popular philosophical micro-bo "large" was extracted, and the number of three-person fans, from a completely different areas, fans constitute a large difference, The content of the release of the form and subject matter are different, so the selection of three of people's micro-blog for the study will be very representative and persuasive (three micro-blog profile as shown in Figure 1). At the same time, our evaluation of the philosophy of micro-blog for reference to Baidu Encyclopedia on the "philosophy" of the definition, all about life, love, career, workplace and other topics of micro-blog is classified as a philosophical microblog. To make the sample more representative, the minimum threshold for forwarding is set at 20,000. Finally, 3 people in July 2013 a total of 60 micro-blog Meet the requirements, of which Lee Kai-fu 29, accounting for 48.3% of the total number of samples, Xiaoxian 16, accounting for the total number of 26.7%, ho Jiong 15, accounting for the total number of 25%. Among them, Form 1 is Kai-Fu Lee's 29 Weibo, form 2 is Xiaoxian 16 Weibo, Form 3 Why Jiong 15 Weibo, forwarding quantity all until August 1, 2013.

Figure 1

Second, micro-bo characteristics:

1, from the micro-Bo form, 1, 2, 3, 4 ... Point statement is the most frequently used by Kai-Fu Lee Bo Way (18/29), for example, one of the most important philosophical tweets to be forwarded in 6 July is to rank 7 inspirational quotes from Yale University One by one, such as a guide or a handbook that is generally clear and tidy, with few words and no complexity and is easy to read (see Figure 2). While in the map, the picture has not been opened Rich uncle's attention, there is no map, not beautiful pictures and black-and-white picture of the workplace occupy the main part of its philosophy Micro Bo map. For the beauty writer Xiaoxian, the most common way to use the words of the beautiful, with the corresponding to the micro-blog, the image is the most commonly used, and it is worth paying attention to IS, when the content that wants to express is "the setback in Love" theme, the Xiaoxian of the map is more obscure floret, for example: cherry blossoms, tulips, daisies and so on. A short, straightforward language and with random maps (or self-portraits, or Jiong) is the favorite way to do it.

Picture 2

2, from the time of release, the number of Xiaoxian forwarding more than 20,000 of the popular philosophy of micro-blog release time without exception to focus on the morning around eight o ' clock (16/16). The author of the speculation is that perhaps just opened a new day of life in the road to work to brush the mobile phone, is needed a philosophical microblog to cheer themselves. Will expand the situation of Xiaoxian, Kai-Fu Lee was forwarded the largest philosophical microblog release time is concentrated in the morning and evening, and other time period a popular philosophy Weibo did not appear, perhaps with a self-help class of micro-bleomycin summed up the day's life, and tomorrow for the habit of the use of mobile phone before bedtime "brush" is a good choice for ordinary people. Jiong's microblog has no time to follow, which may be the relationship between the artist's identity.

3, from the micro-blog content, Kai-fu Lee's philosophy microblogging more to work life as the main content, and well-known foreign companies and well-known universities case is often opened rich uncle cited to tell young people how to deal with the challenges of the workplace, what kind of workplace skills should pay attention to, what methods should be used to overcome the setbacks encountered and so on. Xiaoxian not leave the line of romance writers, microblogging content without exception are related to love, and the Bo audience accurate positioning for the female group, teaching women to correctly deal with the setbacks in love, adjust the mentality, face the feelings of life is its common practice, as shown in Figure 3 of the statement is how beautiful. Jiong is often challenged as an example of some of the difficulties that have been encountered in the course of growth. Using simple and straightforward sentences to teach ordinary young people how to adjust their mentality, and these problems are common to every ordinary person often meet the problem, often very can arouse people's sympathy, for example, Figure 4 is not outstanding height for example, Encouraging young people to be tall is not a problem.

Picture 3

Picture 4

Picture 5

4, the content source, Kai-fu Lee in view of his overseas growth experience and education background, philosophical microblogging content for its reading of the English material translation, and the content of the source will often be labeled in the micro-blog, and the English text link, from a certain well-known enterprises or a well-known university case has in turn increased the credibility of the microblog. Xiaoxian because is a writer's identity, the text of the pinch, content from his own romantic novels. Jiong's language is often simple and straightforward, is a summary of the life of timely sentiment.

Iii. Summary:

1, for the fans to the workplace, it, male-dominated micro-blog, its philosophy of micro-blog release may draw on the form of Kai-Fu Lee. Acquisition of materials from foreign language sources, the original link and content source directly into the micro-blog, and then to increase the persuasive content of the micro-blog in the form of a point of arrangement, and in each point of the content, as far as possible to make the text concise, so that the truth clearly understood.

2, for fans of the female and young groups based microblogging, the publication of its philosophical microblog can consider the form of reference Xiaoxian. In the content of positioning for love, in micro-bo targeted at the audience for the young woman as the main body, from the works of the romance writer extracts content, language gorgeous and beautiful, and the use of the theme of micro-Bo and the beautiful matching map.

3, from the map to see, although for fans for the professionals, it people, male-dominated micro-blog, compared to the content of the map is relatively minor, but in order to achieve better transmission effect, may consider the map, and the picture as far as possible with the theme related to the text, can be well-known companies, university pictures can also be related to the workplace, The background color of the matching map is mainly based on simple tones. For Weibo, where fans are predominantly female and young, the micro-blog map is important, micro-bo map color to be relatively rich, preferably with a micro-blog content of a keyword should correspond to, and in line with the context, and can not have a strong contrast, for when the content to be expressed as: "In love frustration" theme, You can consider the small flowers, such as: cherry blossoms, tulips, daisies and so on.

4, from the release time to see, go to work and before bedtime "brush" time is the most willing to forward the philosophy of Weibo, everyone often in the morning for the future is full of anticipation, and in the evening to the past summary, the most essence of the philosophical microblogging may be published at these two points.

5, Jiong published philosophical micro-blog is not desirable for corporate microblogging, the wide spread of its philosophical microblog from its fan effect (shown in Figure 5), enterprises in the micro-blog content of the bubble and release often to follow certain skills, and should not be unclear positioning, content, release time confusion, The map has no pertinence and so on.