China electric business ushered in "open shop" upsurge litters shopping mall false Life service

Recently, the Amazon China and Beijing East Pat the two strong background of the electric business, again set off a wave of "open shop" tide, each out of the Goonies to attract small and medium-sized brands and sellers stationed in order to pry Ali's inheritance, China electric business may usher in another shuffle. In fact, not only in the field of physical electrical business, in the field of life services O2O also emerged a lot of business. Litters Mall (Litters Group) Chairman and CEO Xu Maodong recently in the media interview that the current life service O2O has also been showing a trend of coexistence of many industries, such as the Litters mall platform model, there are movie tickets online booking, hotel Group purchase, takeout, nail, taxi and other vertical O2O mode ; There are also media advertising patterns. In the field of life services, to litters Mall as the representative of the Life Service electric business, in the early days to see the business to help open the shop, through the mall model, not only to traditional life services from the sale of a single product to the Internet Direct marketing, brand display, member management, dynamic promotion, such as the overall transformation of the market, and realize the PC store, The unified integration of mobile store and third party platform makes the value of business shop online maximized. As we all know, group purchase as a very basic life service O2O product form, its biggest function is to complete the mission of connecting users and merchants in the early O2O, and to cultivate the usage of life service O2O users. But group buying in the development of the limitations also gradually exposed, short-term promotional effect is limited, low gross margin, less repeat customers, service quality decline has become a problem for the vast number of merchants. For many of the businessmen involved in group buying, do online marketing is not only on the internet to put a purchase order simple to sell, this is just the first step to get users, how to improve service quality, how to manage user resources, need a set of in-depth marketing. such as cinemas, how to help build their brand shop, how to design the list of movie tickets, as well as how to solve the peak of the low peak problem, and customer service complaints. Consumers need a better experience, including the business brand and commodity understanding, whether the payment is convenient, after the sale is perfect. The demand for store marketing also spawned a new business model. Litters officially launched the litters Mall in early 2012, the industry took the lead in transformation for the mall model, helping businesses to open online brand stores. At the store, businesses can sell a variety of products for a long time, fully display the business brand, service and product information, the formation of business online front, convenient members to find businesses at any time, businesses can also be in the store to buy, card coupons, marketing activities, membership cards and other forms, through a reasonable product mix to meet the diversity Litters based on a large membership group, but also through the cooperation platform to promote multi-channel, to help businesses sell the remaining service capabilities, so that businesses to enhance the brand and image, to obtain more customers, improve sales profits. Nowadays, with the continuous innovation of internet technology, online shopping and online payment can happen anywhere, which also makes the mobile strategy of the offline merchants accelerate. After the layout of the PC end of the store mall mode, this July, litters again upgraded the mobile strategy for the Merchant to develop transportBattalion personalized Mobile Store. This kind of mobile direct marketing model, can let the merchant fully intervene to the Prophase app promotion, price design, order booking, repeat business management even users, production and sales of large data analysis, and so on, will be brought online by the new users, through the online store experience to the maximum retention, and the old customers with their own users to the app line diversion, The reverse O2O effect is realized. It is understood that China's life services business it has been a low degree, in order to accelerate the merchant's electricity. Litters Mall is developing local businesses based on smart phone shop and maintenance of online direct marketing system, to enable businesses to manage their own online shop on the phone. "In the future, local small and medium-sized businesses can be like large airlines through the dynamic adjustment of ticket discounts to sell the remaining space, flexible, real-time promotions," litters Mall chairman and CEO Xu Maodong to the product full of anticipation. With the increase of commercial merchants, the number of merchants on the litters platform and the products will be greatly enriched, which will attract more users ' attention. At present, the litters Mall to open a shop for merchants, direct sales platform, has gathered nearly 40 million users, and is still in the growth rate of nearly million. More than 300,000 cooperation business, covering food and beverage, hotel tourism, leisure and entertainment, movies, beauty salons and other life service areas.