China Electric Merchants Association Chen Zhen: "Price war" in the electricity business is a normal phenomenon

, vice chairman of China http://www.aliyun.com/zixun/aggregation/30480.html "> E-Commerce Association"

BEIJING, December 21, Xinhua, vice chairman of China Electronic Commerce Association Chen Zhen A visit to Beijing, video interview on the issue of electricity price war with netizens online communication, the electricity quotient "price war" cold is normal phenomenon, only to let the activity gradually become normal, can better bring benefits to consumers.

From "Double 11" to "double 12" a short period of one months, the electrical business although the continuation of large-scale promotional methods, but the effect is obviously cold. In this regard, Chen Zhen that it is a consumer psychology, a consumption capacity, or a consumer environment. In general, the growth of e-commerce and total consumption has its objective regularity. Some of the promotion can play a large part of the role, but consumption is not only consumption activities to carry out, activities and promotions is only one aspect, so it is not to say that the problem is cold, it is normal.

Chen Zhen said that this is a kind of market behavior, it has a cyclical development, or it is not always a peak, or not always trough, this is normal, sometimes through activities driven, this is normal. For consumers, it is not called cold heat, it is normal. But through some holiday consumption, and even create some holiday consumption, this is a business behavior. It should be said that, with the development of electronic commerce, many new forms and new patterns have been born. Because our "Twelve-Five" goal is to better improve the e-commerce environment, but also should expand the hands of the people of disposable income, or "money bag" pockets some, it's spending power may be stronger. At the same time, we are better workers and peasants, rural areas, cities, these unified market formation, which also for our entire, including some e-commerce use of some platform promotions, now there should be dozens of new models. These forms, it is almost weekly, every month are doing, this is normal, gradually normalized, that kind of let, normality.

Chen Zhen added that, for the past, now through the platform of E-commerce, to put things in reasonable, using electronic technology to compare norms, so that everyone has a regular consumer-friendly phenomenon, is to let the people get benefits, the emergence of this e-commerce platform is a good phenomenon.

In addition, he also said that the "Twelve-Five" plan clearly put forward, innovation E-commerce is to establish a long-term mechanism to expand consumer demand, the expansion of consumer demand as a strategic focus on expanding domestic demand, and further expand the domestic consumption potential. But some special festivals, this is very normal, very healthy, but we emphasize the rational, harmonious environment, mutual through synergy and innovation, the common profit environment, which is everyone in favor of this. (Beijing, the IT channel)