China Telecom details New generation of music phone: Build 3G Smart flagship mobile phone

On the afternoon of September 28, China Telecom and Lenovo Group jointly announced the introduction of a new generation of CDMA-standard music phone, which is China Telecom's focus on the 3G smart flagship mobile phone, the two sides will be in thousands of stores nationwide sales and promotion of a new generation of music phone.　　To this end, China Telecom Terminal Management Center Director, Tianyi Telecom Terminal Co., Ltd. General manager Madaujie to Sina Technology detailed the two sides to launch a new generation of music phone.　　The following is a record: Sina Technology: China Telecom Group and Lenovo to create a 3G strategic mobile phone, and both sides are so attached, why the two sides will join hands, the introduction of a new generation of music phone to China Telecom What is the significance? Madaujie: This is one of the concrete measures to implement the Wang of General manager of Group company in terminal direction. Wang's general requirement is to vigorously develop smartphones.　　In order to implement this requirement, June put forward the idea of building a full range of smart phones, through the smart machine to give full play to China Telecom's network, business and application advantages, service wing users. Lenovo Group is a world-renowned enterprise, in the terminal research and development, sales and service, etc. also has a strong strength, we are very confident with Lenovo company to provide users with high-quality mobile phones, as well as services. The launch of the new generation of music phone is through the two sides in the business, products, marketing and other aspects of deep cooperation, the introduction of a medium-price 3G smart flagship mobile phone.　　This product in similar products with the highest cost-effective, it is China Telecom in the previous launch of the thousand-yuan 3G smartphone has a heavyweight products, to vigorously develop smartphones, the development of mobile business users are of great significance.　　Sina technology: Lenovo has launched the music phone, why China Telecom called the new generation of music phone? Madaujie: In customizing this music phone, we both have paid great efforts to make a new generation of music phone in all aspects have a great upgrade.　　Its "new" can be embodied in many aspects. Hardware, the CPU from the Qualcomm 8250 upgrade to 8650, the camera from 3 million of the fixed-focus camera to 5 million automatic zoom camera, but also add white appearance, and we also equipped with dual-electric double charge, more user-friendly. Business and software, a new generation of music phone installed in the sky Wing 3G business, very convenient for users to use. Its operating system is further optimized, its application is richer, and it can download rich applications from the music phone app Store and the sky wing space. We also add a lot of new features from the user perspective. For example, mobile AP function, you can let the mobile phone as a router for other WiFi devices to the Internet, mobile network control function can be programmed to access the mobile data network, to avoid some mobile phone now appear on the program automatically access the network, resulting in a large number of traffic problems. For example, SD card backup interoperability functions, are also very user-friendly. More importantly, we all know that China Telecom's 3G network is currently the most extensive domestic coverage, user-friendlyEnough to use 3G service anywhere, China Telecom has 100,000 WiFi hotspots all over the country, and is currently launching a monthly free WiFi internet event, which greatly reduces the cost of users using mobile Internet.　　Believe that these new features mentioned above, will be able to bring users an update, a better use of experience.　　Sina Science and Technology: in with Lenovo Group together to create a new generation of music phone, China Telecom in marketing to promote what strategy? Madaujie: We will give full play to its own channel sales capacity, at the same time vigorously develop social channels directly for sale, reduce intermediate links, to maximize the benefits to all levels of retailers, to the social channel fair and consistent subsidy policy, fully mobilize the social channel sales music phone sales enthusiasm.　　At the same time will be full cooperation with Lenovo Group, give full play to Lenovo in the IT channel advantages, to facilitate consumer purchase and experience.　　Sina technology: How can users buy a new generation of music phone? Madaujie: Le phone will be stationed in Lenovo Group, China Telecom, as well as our cooperation channels of 6,000 stores, covering all of China's market level above, for as much as possible consumer experience and buy music phone to create convenient conditions. This includes Lenovo's first 500 PC stores, 2000 cell phone stores, as well as China Telecom's also about 2000 business Hall, as well as Gome, Suning, Di-Tong, music language, such as our social partners of the 1500 stores.　　In the future, sales channels will continue to expand in accordance with the further deepening of bilateral cooperation.　　Sina Science and Technology: we notice, now 3G very hot, smart phone is very popular, but many users do not very good to use the 3G business and smartphones, showing a "hot cold" characteristics, I would like to ask how China Telecom will deal with this situation. Madaujie: Indeed, there is a certain extent to this problem now. The method we are now taking, one is to vigorously develop the 3G mobile phone, thousand 3G smartphone, so that more users can afford, the second is to strengthen publicity and promotion, so that everyone understand these products and applications, the third is to strengthen the user's education and help, so that users understand and learn how to use these mobile phone methods, skills,　　So that everyone can feel the convenience they bring to themselves.　　Sina Technology: In addition to users use 3G ratio is not high, from the entire domestic market, as if the sale of one side also has been selling 2G mobile phones to sell 3G mobile phone, how do you see this problem, what way to change this situation? Madaujie: 3G mobile phone, especially 3G smartphone has many new features, new features, selling 3G mobile phone is also suitable for these new conditions. Now we promote experiential marketing, so that users in all types of sales channels can be very convenient experience, trial, master the use of mobile phone methods, skills, but also know what the inside of their useful applications, learn to use them. In such a sales process, but also let users have a profound understanding of the 3G mobile phone and 2G mobile phone differences, smartphones and ordinary mobile phone differences, can feel their workAnd the help that life brings. The key to experience marketing is to have a professional sales force, we are now preparing for the entire social CDMA terminal channel sales staff, service personnel training, so that these people fully grasp the 3G business applications, 3G terminal use, as well as 3G terminal sales skills, training will reach tens of thousands of. Through training, these salespeople will become the business, terminal, application and other experts, better service to users.　　In addition, we will also provide better after-sales service after the mobile phone is sold, continue to help users learn to use these phones. Sina Science and Technology: Thank the total interpretation of the horse, thanks to netizens attention, goodbye! > Related reports: Music phone how to upgrade music phone market in half a quarter of more than 100,000 Lenovo global market share of the first super 10% le phone sold 100,000 units