China's new top 500: the United States beat Gree champion

"Fortune" China recently released the 2014 China Top 500 Rankings, with PetroChina and PetroChina retaining the top two positions of revenue of 2.88 trillion yuan and 2.26 trillion yuan respectively. The four major banks are still the most profitable companies in China's top 500 and 29 The total profit of the home financial company reached 1.27 trillion yuan, accounting for more than half of the total profits of the top 500 Chinese companies.

In addition, the list has also been injected with many fresh blood, a total of 36 new companies among the top 500 in 2014, highlighted in the Internet industry, Suning cloud providers, Jingdong Mall, Tencent, a total of seven Internet companies list. It is worth noting that there are four industry champion changers in this list. One of the most concerned about the appliance industry, the United States into the list for the first time last year, the industry giants pulled down.

7 Internet companies list

In the highly competitive Internet industry, Suning, Jingdong, Tencent, Baidu and other seven companies have list. Among them, Suning pressed other enterprises to occupy the top position of China's Internet companies, ranking 43rd among the Top 500 Chinese Enterprises in the forefront of private-owned enterprises.

Although the Internet industry is a star industry in all industries, less than 10 companies are on the list when it comes to hard power competition. Moreover, with the exception of Suning, a company ranked among the top 50 in the list, other companies ranked lower.

Ai media consultancy CEO Zhang Yi told Nanfang Daily interview said that this list can be interpreted as a Suning cloud business from a traditional business to the successful transformation of Internet companies, at least achieved a phased victory. He said that in recent years, Suning has been working hard to integrate offline stores with online resources and "set an example for the industry."

Afterwards, the reporter interviewed Li Bin, executive vice president of Suning Cloud Business Group Operations Headquarters. He said that from 2012 to 2013, Suning will establish a strategic layout and a transition path. Suning Appliance also changed its name to Suning Cloud Business. It proposed a development model of "e-commerce + store + retail service provider" and positioned itself as a transition path with Internet retail as its main body and O2O mode and its open platform as its two wings. "2014 is the year of implementation of our strategy, with an emphasis on O2O store upgrades, rapid changes in supply chain integration and rapid user experience."

However, from the profit point of view, Tencent, Baidu and other Internet companies nearly 10 billion high profits, much larger than the Suning cloud providers. However, Zhang Yi believes that the two sides are totally out of business at one level and are not comparable.

For the first time, Jingdong Mall entered the list with a revenue of 69.34 billion yuan, but its net loss hit 2.485 billion yuan and is currently at a loss. Earlier iResearch released a report on the Internet company revenue in 2013 rankings, Jingdong beat Tencent, Ali, Baidu three giants, topped the list. Zhang Yi believes that the loss of Jingdong still continue for some time, Jingdong is stepping up the construction of basic logistics in cities in 3,4 lines. "I think Jingdong will not deliberately reverse the loss and the capital market still has a rather high expectation of Jingdong."

The United States to replace Gree into a new "champion"

Another aspect of this list is the emergence of a new "champion" in four industries.

Appliance industry, Midea replaced Gree Group, ranked 35; machinery and equipment manufacturing, China CSR replaced CNR, ranking 50; chemical industry, Yunnan Yuntianhua replaced the chemical fertilizer, ranking 103; electronic and electronic components industry , China Digital replaced China Telecom, ranking 104.

Among them, especially the United States to defeat Gree Group, the most eye-catching group. Previously, Gree appliances have been the best home appliance industry top spot.

It is reported that Midea Group, which started in 1968, is currently one of the largest and the largest production bases and export bases for white goods in China (white goods refers to electrical appliances that can replace people's domestic work). At present, Midea Group is a large-scale integrated enterprise group mainly engaged in home appliance manufacturing. It is listed on the Shenzhen Stock Exchange on September 18, 2013 and owns Midea, Little Swan, Rongshida, Welling, Hualing, Andhra, More than 10 brands.

In this regard, Golden State Securities analyst Cai Yurun analysis, the current US group to enhance brand positioning approach taken is to establish a high-end benchmark products, and then promote its core functions to most of the products, driving the overall positioning. In the air-conditioning industry, which already has good technology accumulation and brand name, the company's strategy is more successful and has achieved significant growth over the industry.

Cai Yirun that the United States Group commonly used kitchen appliances category has basically completed the popularity in urban areas. After home appliances to the countryside, the rapid growth of small household appliances industry, both urban and rural consumers have gone through consumer education appliances mature.

For the differences between the United States and Gree's competition, Zhang Yi said that on the whole, Gree more specific, mainly to professional refrigeration. Previously Greene Dong Mingzhu has publicly stated, worried about this market will become smaller and smaller. The United States, it is in full bloom on the appliance category, with a certain industrial advantages.

Zhang Yi believes that the two companies are representatives of the strategic development of a specialization line and a diversified line. However, there is no absolute advantage or disadvantage between the two. Any one area, to a certain stage, will face some of the problems of the ceiling. "There is still a big gap between profit and beauty in comparison with Gree, precisely because of the diversified development of beauty and the loss of some categories."