China's 10 most successful business models

From the point of view of industrial value chain, grasping the internet's change of people's life style to form new business opportunities, through the establishment of China's largest network community "to provide users with one-stop online life service", through the impact of people's lifestyles embedded in the main business.

Profit model: In a huge and convenient communication platform to affect and change the hundreds of millions of internet users of the communication and lifestyle habits, and through this impact embedded in various value-added services.

Innovation: The use of the Internet to people's lifestyle changes in the market, through the provision of free basic services and value-added services as a value output and the realization of the source of profit.

2, Alibaba

From the point of view of industrial value chain, we should grasp the opportunity of combining Internet with enterprise marketing, and will focus on E-commerce business and create convenient online trading channel for all people.

Profit Model: Transform the information flow of the display space into a powerful revenue stream and emphasize value-added services by providing a display space for domestic and foreign suppliers on their website in exchange for fixed remuneration.

Innovation: Through the Internet to provide customers with domestic and international distribution channels and market opportunities, so that small and medium-sized enterprises to reduce the traditional market dependence on major customers and marketing and other costs and benefits from the Internet.

3, Ctrip

From the point of view of industrial value chain, grasp the internet and traditional travel industry combined opportunities, and strive to play the role of airlines and hotels "channel" to issue membership card to attract business customers, rely on a large telephone call center for booking services such as air tickets, hotel reservations, vacation reservations, business management, Special merchants and travel information, including full-service travel services as the core business.

Profit model: Through with many hotels throughout the country, the major airlines to scale the purchase of large quantities to reduce costs, at the same time, through the consumer online booking rooms, ticket accumulation of passenger flow, the more the more carry the bargaining power of the higher its cost, the more the passenger flow will eventually form a benign growth of the

Innovation: Based on the traditional travel service company's profit model, mainly through the "Internet + Call center" to complete an intermediary task, with it and Internet technology will be the level of profit unlimited amplification, become a "mouse + cement" model.

4. China Merchants Bank

From the point of view of industrial value chain, seizing the opportunity of the combination of information technology and traditional financial industry, "financial electronic" to establish service brand, has launched the first domestic bank debit card based on customer number management, the first online bank, the first one in line with international standards of dual-currency credit cards, the first high-end customer wealth management products Golden Sunflower Financial , such as private banking services and trans-bank cash management.

Profit model and profitability: by expanding the service surface, extending the service line to achieve a wide range of interest income and value-added income.

Innovation: The introduction of information technology to the development of the financial industry, and "innovation, leading, because you change" constantly launch new services, leading the development of the financial industry.

5. Suning Appliance

From the point of view of industrial value chain, we should strengthen the control of the back end of the market with the way of appliance chain, strengthen the cooperation with nearly 10,000 well-known home appliance suppliers, build the efficient supply chain with the value creation and benefit sharing, and strengthen the leading position in the whole industry value chain.

Profit model: Based on the SAP system and business-to-business supply chain projects, through the reduction of the entire supply chain system operation cost, inventory storage and provide better services to customers this "throttling + open source" way to achieve revenue.

Innovation: To strengthen the control of the back end of the market by means of the appliance chain, and to strengthen the infiltration of the upstream manufacturing to make the retail and manufacture cooperate with the business partners to improve the efficiency of the whole supply chain, and then to get through the whole industrial value chain in order to seek higher value return.

6, Baidu

From the industrial value chain positioning, and strive to "let people the most convenient access to information, find the request" for netizens to provide based on search engine products and services, a comprehensive coverage of the Chinese web world all the search needs.

Profit model: The use of effect-paid network promotion to achieve revenue.

Innovation: With the advantages of super flow platform, unite all kinds of quality website to set up the world's largest network alliance, so that all kinds of enterprise search promotion, brand marketing value, coverage are a large area of promotion, and expand the source of profit.

7. Huawei

From the perspective of industrial value chain positioning, customer demand-driven, positioning for the communications equipment in the field of system integration service providers and production-oriented companies, to provide customers with competitive end-to-end communication solutions, and around the communications equipment in the field of the entire product lifecycle to form a complete product line.

Profit model: Mainly rely on the entire product life cycle of communication products to make money.

Innovation: By virtue of the entire product life cycle of communications equipment, complete product line revenue, at the expense of temporary losses will be put into the market of new products according to two or three years after the model pricing, the use of enterprise scale efficiency, low consumption and efficient supply chain management, Non-core links outsourcing, Process optimization and other methods to dig out the cost advantages of crushing or effectively curb domestic competitors, and the use of low-cost advantage of research and development to quickly rob the international market share, to suppress the cost of the disadvantage of western rivals, the formation of the famous "Huawei advantage."

8, Giant

From the point of view of industrial value chain, the group tightly grasps the link of "Battalion" and "sell" in the enterprise value chain, define new products or services through the subversive "battalion", and strengthen the control to the back end of the market through the "pin" of "the Carpet" and "flank attack".

Profit model: Although on the surface of "brain Platinum", "Gold partner", "Golden Wine" with the traditional profit model and "Journey" game using "basic services Free + prop charge" mode, but the essence of giant is through marketing innovation formed by the new concept of product services to achieve revenue.

Innovation: A close focus on consumer habits, consumer decision-making situation, consumer psychology, consumption mentality and other practical needs, with a new "camp" and "pin" way to the actual quality of products or services to give a new concept, and a shorter sales channels, a wider distribution network from the flank quickly intervene in the market.

9, BYD

From the point of view of the industrial value chain, relying on the technical advantage of a certain industry, in the background of the transformation or rise of the related industry, the industrial advantage of the industry is transferred to this field, and the industrial expansion of the industry is carried out in a cross area.

Profit model: In the process of industrial transfer and expansion, by changing the industrial scene frame, setting up new game rules, merging market segments, integrating customer demand for value innovation, to achieve revenue by Blue ocean strategy.

Innovation: Based on the absolute competitive advantage and industrial advantage of battery field, after success in the commercial field, with strong reproduction ability, stability, technical innovation and so on, centralized use of internal resources, integration of the advantages of the various business groups to create new areas or transition industries to transfer and adjust the industrial layout, Multiply one after another new business, to shape Blue ocean, industrial expansion and value creation unification.

10, Lenovo

From the perspective of industrial value chain, relying on a strong sales network, "Trade and industry technology" to "innovation-driven" path, around the international computer and information services industry value chain, from the processing of the low-end link to the research and development, heavy service high-end link and advanced industry situation climbed and evolution.

Profit model: In the process of industrial upgrading, gradually from the previous large-scale low-cost manufacturing as a source of profit to the service value-added as a profit growth point of the direction of change.

Innovation: In the absence of even once weakened the "detour" of independent intellectual property rights, relying on huge domestic market and government support, the use of national complex to establish a huge marketing system, service network and market advantages, and gradually to the industrial back-end (market) control force to improve the industrial middle end (capital) of the control Force, And then take the industrial middle-end (capital) of the control of the industry to enhance the front end (technology) control.

It is easy to find out the above business model:

First, the "Ten successful business model" from the perspective of the era of "both ends less, the middle of many" pattern, the involved enterprises to achieve sustainable management and has a strong profitability and a certain volume.

Second, "Ten successful business models" can be further classified as "based on technology breakthrough and innovation" and "mainly rely on the integration and decomposition of industrial value chain" two categories, and in different fields and industrial value chain to make different degrees of innovation.

This shows that the successful business model is very different and very dissimilar. The very same is the innovation of the internal resources, external environment, profit model and operating mechanism of organic combination, and constantly improve their profitability, coordination, value, risk control capacity, sustainable development and industry status.

Small series of conclusion:

Very different is in a certain condition, the success of a certain environment, more with personality, can not simply copy or copy, and must be constantly revised to maintain the enterprise lasting vitality. Innovation is always the core value of business wisdom in business models.