China's business social network will rise from the dead

See an article that says China's business social network is going to die and expresses the following questions:

One, the root of the Chinese business Social network: 1, the principle of human relations and fairness, 2, China lacks an independent business social model;

Second, the Withered Business Social network: 1, withered content, 2, shrivelled business model.

This is certainly not wrong, but it seems to me that the main problem is not that. In my opinion, the problems of Chinese business social networks can be seen in the following Limerick:

Everyone likes to do platform, content withered no one.

Urgent attack near the next day, line down the sea.

Not only that, but also in my opinion, Chinese business social network not only not die, but with the whole society to the business social network clearer understanding, will gradually die back and find more consistent with the model and methods.

Below I will elaborate on the 4 point one by one mentioned above.

Everyone loves to do the platform

In fact, there is no need to say much about this. Whether it is the street network, the Red Peach nets, the network, the Sky Network, and so on, at the beginning to do the platform to show the user in front of the gesture. Whether you're a repairman, a CEO, a product manager, a research engineer, or a doctor, a nurse, or a lady, you have a brain on the platform. Users may come, but the problem that comes from all walks of life is the demand between users is a huge difference in the site's manpower and resources are not really in place, it is very difficult to breathe in all walks of life users are in place. So that when different users log on to these sites, it is difficult to find the first time they want.

Although like the street net, the Red Peach Net has the more prominent circle concept, but because lacks the specialized circle the full-time operation personnel, causes the circle basically completely to the user independent form to open and carries on. In this way, on the one hand, it is difficult to continue to contribute to the content of the user, on the other hand, the content of the user's contribution is relatively decentralized and there is no main line, thus losing the circle itself professionalism and concentration.

Prescription: Starting from a certain point, such as the Internet industry, based on the Internet industry to build the Internet industry users concerned about information content activities, and configure professional operators of the Internet industry to more vertically oriented communication and interaction, so that the site localization more specific and achieve a certain depth, First of all, to attract the internet industry's user groups, and then gradually spread to other industries. Just as Jingdong moved from 3C to platform.

Second, the content withered no one to the Brotherhood

The Domestic professional social networking site basically does not have any meaningful content to read, except for the news that adds friends ' information and changes the avatar. On this point, and the above mentioned the site itself to do a platform of ideas have a very close relationship. Because the site itself is based on the platform to think about the problem, what circles to do, what users want, but in fact, and lack of enough manpower to do the operation, so the site itself is difficult to produce effective content and interaction, resulting in gradually become only friends and change the image of the social ghost town.

In addition, business networking itself is a place of relative clarity, and simply being active like microblogs and micro-letters is meaningless. Therefore, it is not easy to think that there is no social interaction, the more essential is whether the user really solve the problem. For example, as a job seeker's user, whether to find a position I like, and for the business recruiter, whether can find the person I want to recruit. That's the thing.

Three, the quick success one step day

Too quick, for most companies, may just have a more clear understanding of professional social things, but suddenly withdrew funds, was abandoned, no money, no food, silence, vanished, disappeared. But in fact, whatever you do, there must be a determination to stick to it in a clear and targeted situation.

In particular, as a business social networking site, relatively still a new product, can not pray simple to do in the first half of the year two years on the same as LinkedIn swept the world. Moreover, in the Chinese market, the charge itself is a huge problem. But because too much of a quick buck is easy to head a fever to make a charge of the service to, but the problem is you can not help patients optimistic about the disease, this how can do it!

In this regard, I think there must be a sustainable CEO and board, otherwise do not do this thing.

Four, line down the sea

I do not agree with the principles of human relationship and fairness as written by chaos, because there are such problems in any country, which is not unique to China. Especially the law of fairness, which can never be circumvented. Moreover, it is more noteworthy that as more people leave their hometowns to work and live in a relatively unfamiliar place, the law of humanity is clearly fading and diminishing.

But it has to be said that regardless of any form of social interaction, it will eventually go down the line, that is, to move towards reality. Only in reality, can more realistically reflect the social value. And at this stage of business socializing, more or more stay online, and ignore the offline. As if a line, it is not the Internet, it is not high-end. But in fact, the Internet is only a carrier, and social is the ultimate goal.

Prescription: Pay attention to the line at the same time, must pay attention to the offline. Let the mark on the line, step by step into the line of communication and beer and skittles, only this can highlight and reflect social value.

But although there are such problems at this stage of business socializing, it seems to me that business is not going to die. On the contrary, with the understanding of business and social intercourse, will come back from the dead. Like many users will come to Tech2ipo, Tiger Sniff and other technology blog to see articles to write articles, this is actually a business social. And as the microblogging information is too complex and entertaining, users themselves must expect more professional vertical social products, more accurate and efficient to provide users with the services and information needed, rather than overlooking a small boat in the ocean.

In addition, LinkedIn has proved that the business of social networking in the hiring business model is going through, but also will be the inevitable trend of future recruitment. 51, the wisdom of the crowd in the pool of tactics is clearly unable to meet the enterprise more refined recruitment needs, especially in some high-end talent recruitment. But after a more granular operation, business social networking sites will undoubtedly be able to provide more accurate talent to the business side.

Therefore, I firmly believe that Chinese business society, will rise from the dead.