China's E-commerce website aims to target overseas

Lead: In Friday, the Wall Street Journal web page published a commentary in the paper titled "China Power to benefit from online shopping market" (Internet Shopping Gets a) said that with the increasingly fierce competition in the domestic market, China's E-commerce Web site began to target development abroad. And since such schemes are expected to help small exporters find more customers, they are supported by the government.

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China's Internet retailer base has become the world's largest e-commerce market this year. Their next target is the United States, and everywhere else.

Jingdong Mall revealed that the company's international web site over the past year has achieved millions of yuan in sales. The global fast-selling Alibaba, launched in 2010, has also achieved rapid growth in emerging markets, attracting 700,000 registered users in Russia alone.

The reason why Chinese companies are moving overseas is partly due to fierce competition in the local market. "In China, prices are the most important factor and there is not much user loyalty at all." "In addition to China, services are more important," said Liu Sijun, head of the Jingdong Mall export business. ”

Jingdong Mall in the overseas gross margin of about 40% to 50%, far higher than the local e-commerce companies 15% to 20% level.

Some of the most adventurous Chinese have long since started selling goods overseas through platforms such as ebay. Now, big companies are also starting to test the water sector. But these Chinese companies also concede that they are unable to pose too much threat to us internet retailers such as Amazon.

However, they also provide consumers with some of the shopping choices in the segmentation area. Orchid Pavilion Set potential initial sales wedding dress, and later expanded to the water temperature to change the color of the faucet and other products.

Jingdong Mall says Chinese books are selling well overseas. Yogurt Machine and Chinese noodle machine and other overseas markets rarely seen electronic products also sell very well.

In the first half of 2013, hair and wigs accounted for about 68% of the total sales of fast-selling beauty and health products. American buyers account for about 75%.

The size of China's E-commerce market has been similar to that of the US market last year. China's market is still growing fast, with a year-on-year growth of 42% per cent in the third quarter, far exceeding the 13% growth in the US electronics market, according to Eric.

Hong Kong and Macao in China have become their first priority in the process of mainland Chinese companies moving overseas because of their proximity and language. The website was set up in Hong Kong and Macao this month.

A year ago, overseas expansion was not considered by the board, but they have now begun to explore that option. "E-commerce is a global business and many Chinese e-commerce companies have international ambitions," said Liu Xing, managing director and Sequoia Capital. ”

When Ji, an investment fund's managing partner, prepares to decorate an apartment in Hong Kong for his first child, his wife buys 3 ceiling lamps on Taobao. He thinks the same lamp is 10 times times more expensive in Hong Kong.

"Chinese E-commerce sites provide value to users outside of China," he said. "Ji, who once served as head of the Morgan Stanley Asia Internet and Media Research department, said. The Chinese government also wants to support the new growth sector, which could help small exporters find customers. (Ding Macro)