China's internet industry turns into a battlefield of fire

I don't know when the internet industry in China has turned into a battlefield of artillery fire. However, the position has been by the mailbox, instant messaging, SNS to the client's battle, the major Internet companies in the client products on the force. It is rumored that Baidu will launch its own brand browser, download giant Thunderbolt's latest version of the product has been bundled "155 browser", and Sohu will be the dog out, planning to enlarge the browser, input method and other client business. NetEase recently also launched e-mail clients, hoping to end outlook and Foxmail two strong situation.

As a mature Internet client, the browser is changing. The reporter learned that although Microsoft's IE is still the most widely installed browser software, but a considerable proportion of Chinese netizens no longer use it as the main browser. According to the latest data show that October 2008, IE's monthly coverage ratio of up to 97.52%, and in June 2010, down to 90.62%, and 360 browser monthly coverage from 6.49% to 39.32%, Sogou browser from 0% liters to 14.65%, Another domestic browser Maxthon from 22.77% to 15.16%.

Another area of contention is the security software client. In 360 security guards and Jinshan, rising, can cow, Kaspersky War of words, Baidu launched Computer Butler, Tencent also launched QQ doctor, the two major intervention is changing the Security software client competition pattern.

At present, Qihoo 360 takes a free strategy to occupy the commanding heights of the Security software client market, also has driven the other client products, 360 security Guardian's market share exceeds 70%, the number of users more than 200 million; its propaganda less 360 security Guardian component "software steward", Also poses a great threat to the traditional software download site.

Despite its dominance, 360 of security guards are not safe. First of all, Baidu, Tencent into the field, to the two companies huge network traffic and the number of users, if the blood transfusion to its security products "inverted flow" will be a great pressure on Qihoo 360. The bigger problem is that 360 security guards had previously failed to meet their eminence expectations with the Jinshan Shield. The industry has a view that the Jinshan Network shield with strong Internet properties (browser protection, free) product rapid growth also to 360 security guards pose a great threat, so the latter regardless of "incompatible" reasons for users to delete. Qihoo 360 ensures that a clean, fire-safe backyard will support its broader market extension to the Internet.

No matter what kind of client, in the increasingly competitive environment, will inevitably erupt in the "war" event; after the security software campaign, the next most likely to wipe off the field will be: Browser, Input method. The reason for the war is simple: Whoever wins the client wins tomorrow's Internet market.