China's luxury goods dominate the global peak and become a hot spot for electricity dealers

Some data show that 2012 China's luxury goods market will reach 14.6 billion U.S. dollars, occupy the peak of global luxury consumption, luxury goods of course become China's electricity investment hot spot.

BCC network Beijing March 30 News (reporter Zhong Shenchun) According to the Voice of China "Yang Guang News" reported that, as E-commerce more and more consumers of the favor, weekday luxury also began to join the network sales stage. Although the situation of brand and electric business enterprises is still continuing, this does not seem to affect the promotion of luxury goods sales of Chinese electric companies. So, the luxury of e-commerce, whether it is a smooth road?

Some data show that 2012 China's luxury goods market will reach 14.6 billion U.S. dollars, occupy the peak of global luxury consumption, luxury goods of course become China's electricity investment hot spot. Recently, Jingdong Mall announced a High-profile 2011 luxury sales have exceeded 500 million yuan, is expected in 2012 is the year to break through 1.5 billion yuan. The data on this one company is very much the problem, the electric dealer to the luxury brand direct shop sales caused a great impact. Electric Business Enterprise is a magic weapon is low price, according to Beijing and east Side previously revealed that they take to overseas brands and brand agents advance order from the way to ensure supply, in addition to the traditional luxury goods vendors in the department store sales shop amortization costs, human and decoration costs, which also greatly depress the price of luxury goods.

The most important point in the controversy is the authenticity of the electrical goods. On this, the days ago Jingdong Mall reiterated its website sales of luxury goods are authentic licensed, source of legitimate channels. However, we must also admit that many of the domestic luxury e-commerce products are from abroad, the site itself has a certain warranty barriers, including delivery cycle, the issue of return and exchange procedures, so that consumers can not enjoy the luxury of service. Although the Beijing-east as the representative of the electric dealers to wear white gloves delivery service to reflect the luxury of service, but the quality of service consistency remains to be seen.

In fact, the electric business and luxury brands are now difficult to separate their relationship, so some commentators suggest that, on the one hand, luxury brands should learn to face the electric business model, combined with the characteristics of the electrical business to change the operating route, to carry out multiple sales channels. On the other hand, the sale of luxury goods dealers also need to ensure that the quality of supply based on the customer experience to work hard to improve the quality of experience in order to better attract consumers.