China's manufacturing center offensive: mobile phone chip manufacturers from the 3G to seek a breakthrough

This year is the "Twelve-Five" start of the year, is also considered to be our country to build an innovative country's key year.　　With the increasingly globalized industry competition, China attaches more and more importance to the national industrial development and industrial image. In the past, China's industry as a whole is "made in China" under the label of the world's processing plants, the lack of core technology low-end manufacturing and China's rapid rise in economic strength and national image more and more mismatch. In recent years, many Chinese enterprises have begun to strengthen innovation, in the industry's core science and technology areas to seek autonomy and transcendence.　　This "heart-building" movement also formed a powerful thrust on the transition from "Made in China" to "creation in China".　　In the next five years, our industry will be through what kind of path to further enhance the core competitiveness, reshaping the image of China's local manufacturing industry, become the focus of global attention. The gap between the civil aviation industry and Europe and the United States 30 industry voice: Aircraft engine should implement major special domestic large aircraft C919 Plan 2014 maiden flight, China has independent intellectual property rights of the regional aircraft ARJ21 has entered the final airworthiness forensics stage, these people lamented that the Chinese are trying to "fly with their wings", however, Engine research and development lag seems to have put a chain on this pair of wings.　　How to match China-made aircraft with "Chinese heart" has become the focus of the whole industry. It is understood that the aero-engine is one of the most complex human engineering technology to date, known as the modern industrial "crown jewel", the industry more circulating a word called "a generation of engines to determine a generation of aircraft." But at present, the global civil aircraft engine market is basically ge, RO and Pu Hui three big European and American giants monopoly, our country in addition to the military development on a certain basis, in the technical more difficult civilian products, has not yet explored a complete path from research and development to production. Experts are blunt: China's civil aircraft engine is 30 years apart from the West.　　The most optimistic forecast is that it will take more than 10 years for China to catch up with the world's advanced level. Aviation expert Yang Yuzhong told reporters, civil aircraft engine technical requirements are very high, because the military aircraft's engine life is only thousands of hours, while the civilian aircraft engine requires high-speed operation in the condition of maintaining tens of thousands of flight hours, so China to build its own civilian aircraft engine may take more than 10 years of effort.　　However, once the development is successful, both national strategic significance and market business prospects are enormous.　　Is aware of the importance of the engine, in early 2009, AVIC Industrial commercial Aircraft Engine Co., Ltd. in Shanghai officially incorporated, which marks the development of domestic large aircraft began to try to the big plane "heart" difficulties. However, the Air Force Equipment Research Institute chief engineer Gan Xiaohua has pointed out that the domestic civil aircraft engine research and development still has many difficulties, including research and development funds, talent shortage. "General civil aircraft engine research and development costs need at least 5 billion or 6 billion yuan, the engine development of large aircraft more cost tens of billions of dollars." Now, there is no special research funding, not only research and development costs are not guaranteed, even the technical staff of the collectionAlso very meager.　　In addition, the lack of technical personnel and the weak industrial base are also obstacles to the development of civil aircraft engines in China. National People's Congress, China Aviation Industry and Technology Commission director Zhang in this year's "two sessions" during the proposal, the establishment of national implementation of the major engine special, is like the "Bombs" project, the same as the high intensity of investment, and constantly accumulate experience, improve the technical system, training of talent team, tamping the On the basis of the comprehensive existing planning, it is suggested that the state should increase investment of 1.5 billion yuan each year for 20 years, and devote 30 billion yuan to the total investment. At the same time, in the aero-engine raw materials, components, manufacturing and testing equipment to increase investment of 60 billion yuan, total investments of about 100 billion yuan, 20　　To safeguard scientific research, technical breakthroughs. However, as for the prospect of domestic engines, general manager of AVIC General Aircraft, Mengxiangkai, said that even if the technology level could reach international standards, domestic engines had a long way to go to real business success. "What the aircraft to make the engine is the user to decide, so the future of China's engine is likely to face the technology is good, but the customer is not selected embarrassing situation." This shows that the brand, marketing channels and other issues are urgently needed to be resolved. China will not only build engines, but also sell them to customers.　　As long as the customer recognition, the future not only domestic aircraft use, European and American aircraft manufacturers will also choose the "Chinese heart." Auto industry domestic brands have begun to move industry voice: The goal is to let the international market recognition in the automotive industry there is a saying-"The engine is the world." "The development of China's automotive industry for more than 50 years, the domestic engine technology research and development lag has become a national independent brand and multinational companies in a big Short board of Wrestling."　　But in recent years, China's own-branded auto companies, the world's few remaining respectable in the crisis, are trying to rewrite the situation until they have an "autonomous" imprint on their engines. Jianue, an auto analyst, believes that the absence of independent brand engines has become one of the bottlenecks restricting the development of independent-brand cars, with the growth of independent passenger car brands in previous years.　　have their own independent matching of the engine, represents an enterprise has no significant core competitiveness, and the technical level of the engine represents the strength of the enterprise research and development capabilities. This has been endorsed by many enterprises. Chery Auto Sales company deputy General Manager Jin's view is very clear: "Chery without its own high-end power, will inevitably be in the product controlled."　　He told reporters that the original engine used by the flag cloud sedan is the BMW imported from Brazil, in order to ensure the quality of the flag cloud, Chery has to buy a large number of spare parts to reserve, occupy valuable funds, increased costs. For this, the Great Wall car feel more engraved. Great Wall Motor has been purchasing engines from other companies until 2000. Its propaganda minister Shang Yuqui Frankly, originally from the external procurement engine, bear high logistics costs or second, more crucially, the company can not upgrade its own engineReplacement, there is no quick response to the market. In recent years, with a number of independent research and development of the engine listed, China's vehicle manufacturers independent manufacturing of the dawn has arrived, China's national automotive industry began to enter an exciting "heart" movement, and as the leader of the movement-Chery,　　The Great Wall and other automobile enterprises have already become the pioneer of China's independent engine research and development. In order to ensure the high quality of the engine and the sustainable development of manufacturing technology, Chery application of the world's popular mature technology, from Germany to introduce the international highest level of 9 production lines, nearly 200 CNC machining centers, can be flexible production of 18 styles, performance are different engine. The Great Wall in 2000 into the automotive industry to produce pickups, since then set the determination to produce their own engines, now the Great Wall has embarked on the road of both gasoline and diesel.　　Emissions, the new development of the engine to meet the Euro v regulatory standards for the basic requirements. At present, in the hardware, Chery Engine Research Institute has at least 50 engine racks for engine data development test.　　The engineering team of the Great Wall Automobile Power Research Institute now has 400 people, the engine test bench has 20, now is investing billions of dollars to build a new engine laboratory.　　It can be said that the first to invest in the "heart-building" movement of Chery, the Great Wall is leading Geely, brilliance and other "national army" in the core technology and foreign car giants for "air supremacy."　　Jianue that the goal of the independent brand has been clear, but compared with the foreign engine technology, the domestic car engine level has not reached the level of international recognition, the current foreign car companies began to focus on direct injection and turbocharging technology, but the technical level of domestic engine still remain in the VVT (variable Valve timing technology) technology.　　The handset industry domestic chip manufacturer is looking for the breakthrough from the 3G the industry voice: TD will trigger the market reshuffle as the upstream link in the communications industry, chip research and development and production can not only for enterprises "Midas", but also in the electronic information network increasingly become the role of society today, its national economy, security and many other aspects of development. At present, Infineon, Ericsson and other international giants in the mobile phone core chip has been the dominant position.　　But domestic mobile phone practitioners are increasingly not satisfied with just acting as "world manufacturing factory" role, into the mobile phone industry chain upstream has become the main theme, these domestic chip manufacturers are trying to find a breakthrough from the 3G, in the mobile phone industry full force, trying to break the global mobile phone industry ecological balance, the new map. Analysis of the industry, into the 3G era, in CDMA2000, WCDMA two standard areas, shake these giants market position is not easy. But when TD-SCDMA became the national standard of 3G mobile communication, because most foreign manufacturers did not make the plan of producing TD chip, this also brought the opportunity for domestic manufacturers. Including Datang Telecom, exhibition Communications, Shanghai Kaiming and so on, these semiconductor companies have developed TD chip more than two years. and China MobileFunded 600 million yuan as the TD Terminal Special Incentive Fund, also ripening TD terminal. One of Datang's core, T3G, the three Chinese chip manufacturers are divided into 290 million yuan TD chip research and development funds.　　And with the increasing investment, China's mobile phone chip strength further enhanced. It is understood that the value of each 3G cell phone chip is about 25-50 dollars, accounting for 50% of the cost of mobile phones, some even up to 70%, which is the most profitable part of the mobile phone industry value chain.　　According to the survey report, 2010, China's 3G mobile phone chip market demand as high as 14.5 billion U.S. dollars. Telecom experts said TD will inevitably trigger China's mobile phone chip market reshuffle, an international manufacturer and domestic manufacturers of the 3G phone chip battle is about to be staged. In the initial stage of 3G market, the market pattern of chip field has not formed, which brings new opportunities for each semiconductor manufacturer.　　But for domestic handset chip manufacturers generally lack of funds and other competitive disadvantage, the domestic handset chip manufacturers can choose through mergers, restructuring and other ways to achieve strong alliances, complementary advantages, to build and strengthen industrial competitiveness. In 2007, MediaTek acquired the handset chip division of US ADI to formally enter the TD Chip research and development. MediaTek's TD chip shipments have exceeded 10 million, accounting for nearly half of China's mainland market, according to Ming, the world's vice-president for MediaTek technology.　　International brand manufacturers LG, as well as domestic famous manufacturers ZTE, Tianyu Lanton, Yulong cool pie, etc. are in use. TV chip faced with "wool" embarrassment industry voice: Smart times chip is crucial 2010, has been relying on price to win the Chinese color TV enterprises in the Battle of Waterloo, domestic enterprises to experience a lack of core less screen pain.　　In order to improve competitiveness, the domestic enterprise large-scale screen-making movement has been opened, but the chip market still seems powerless. From the advent of flat-screen TVs, home appliance companies know that chips are as important as hearts in the process of upgrading from CRT TVs to flat-panel TVs. Therefore, domestic enterprises have launched in the Chip field layout. Skyworth Group invested in the construction of Skyworth Semiconductor Design Center officially started last August, the total investment of 910.76 million yuan, the successful construction of its design content covers video chip design and verification, led light source of new materials research. Tsinghua Tongfang also hope to be able to control the upstream industry chain initiative, following the establishment of two major led industrial bases in Beijing and Shenyang, and the construction of Nantong led base. As early as 2004, TCL began its core-making process, at that time, it and the United States famous TV chip Enterprise Genesis set up a joint laboratory, and soon launched the so-called first generation of DDHD technology (digital dynamic Full HD), has now launched the third generation.　　And four years ago, Hisense successfully developed the first in China has independent intellectual property rights and industrialization of digital video processing chip "letter core." A senior industry personage, who declined to be named, points out that domestic companies ' investment in the chip sector is only a rayLoud rain, a lot of core-making movement is just a promotional selling point, and did not achieve mass production, chip strength is very weak. Tcl, Tcl is only stained with Genesis Light, TCL provides more is the scheme design, after all, chip research and development needs of the system manufacturers to cooperate. Xiamen-China, Changhong related products have a similar background, are backed by foreign technology.　　For Hisense Research and development of the "letter Core", Beijing Austrian Consulting Marketing Co., Ltd. General Manager Shing pointed out that, although Hisense has its own upstream chip, but only a small part of their own applications, the vast majority of imports, can not meet self-sufficiency. The Morningstar Semiconductor in Taiwan, China, is the largest manufacturer of chip shipments, occupying more than half of the image-control chip. According to one of Morningstar's sales, 2007, the company in the mainland total shipments of about 10 million pieces, of which only Hisense procurement of 1 million pieces, TCL, Konka and other companies more than 60% of the products also used the star of the chip. The remaining share was largely controlled by three American companies, Genesis and Pixelworks.　　The top ten largest LCD TV chips in the local enterprises, no one from the mainland China.　　Liu Quan, senior engineer of China Electronics Technology Group's Third Institute, told reporters that these enterprises did not invest enough money, but whether it is a digital TV decoder chip or image processing chip field, did not see the domestic enterprises have too much to do.　　The reporter learned that the chip in the color TV is only a small part of the cost, this is the domestic enterprises are unwilling to invest too much of the reason, if domestic enterprises into this field, will certainly pay a high research and development costs, so it is not as good as the import cost.　　Shing pointed out that the faster the flat-panel TV upgrades, the importance of the chip is more prominent, the era of intelligent television, the chip determines the function of TV and whether the application is strong, if the domestic color TV enterprises in the chip field has a breakthrough, will never be able to achieve technical breakthroughs, only passive controlled. In the 90 's, the color TV giant Samsung did not have its own chip research and development technology, but now Samsung has become the world's largest supplier of memory chips.　　Shing also pointed out that domestic enterprises must experience the process from scratch, domestic enterprises to improve the competitiveness of color TV products have to develop their own chips.　　Color TV Enterprises to this point of view, Skyworth Group spokesman Li Cong want to point out, in fact, the domestic color TV companies are afraid of controlled, no matter which business, as long as the domestic enterprises have mastered chip technology, so that national industry can self-reliance. Liu Quan said that in the color TV industry, the establishment of joint research centers to reduce development costs and duplication of labor.　　Although the industrialization of China's chip has some difficulties, but the state's regulation and support is expected to break this situation. Commercial newspaper reporter Xiao Chanyu jin chao Li Sun Smart/Venjiaojian/Comics