China's network recruitment market size of 1.2 billion yuan

"I have 10 emails a day, I log on to several major recruiting websites, and I don't want to miss any chance that I have. "Wang Tao, who will graduate from Renmin University this summer, said. Finding a suitable job before July is the most important thing in front of him.

According to statistics, 2010 National College graduates number of 6.31 million people, Wang Tao joined the 6.31 million-person job search army.

In the "Gold three silver Four" recruitment month, a heavyweight dark horse killed in the network recruitment market. At the beginning of March, it boasts 1 of the largest domestic. 500 million users of Renren will recruit platform Alpha Beta into application. Users log in to Renren, you can see the "Recruitment" column on the left-hand navigation bar. Renren said in the bulletin, will invite real recruitment needs of enterprises to the site to provide completely free, reliable and accurate recruitment information, and 100% protection of user privacy. According to reports, there have been shell, Mars, Yahoo, Patriots, China Daily, People's network, such as more than 130 enterprises settled in the recruitment platform for Renren. Often log in Renren Wang Tao this time to find their own interest in the combination of points, to find work and weekday network life done a link.

According to research institute Eric Consulting Statistics, 2009 China's network recruitment market size of 1.2 billion yuan, compared with 2008 's 1.1 billion yuan annual growth of 9. 2%. The 2010 China Network recruitment market will approximate 1.5 billion yuan.

For now, China's recruiting website remains a stable three-oligarch pattern. Worry, China's elite and Zhaopin accounted for 61.6% per cent of the market's revenue, according to the data from Eric. Now, the main social networking site of Renren began to kill into the network recruitment market, grab the value of a billion of yuan of the big cake.

Foreign statistics show that 45% of employers and headhunters look at job candidates through social networking sites. Research data also show that the information on the candidates disclosed by the social platform will leave a different impression on employers and headhunters, which directly affect the success rate of the job search. Compared with the traditional resume recruitment, through the network (that is, through personal relationships to find suitable candidates or job vacancies) to achieve the docking, the success rate is higher, the proportion of both about 2:8 or even higher.

Su Yanyan, a consulting analyst, introduced social networking sites into the recruiting industry, not from Renren, social networking sites Tenkine and other similar businesses, but because the circle is relatively small, so the response is flat. SNS dabble in the recruitment of their own strengths, the odds of how many?

The advantage of SNS recruitment is to show and verify the candidate's experience, intelligence and disposition by related people and related things, so that the Enterprise HR can filter the target candidates more efficiently.

"In simple terms, social networking sites have huge user resources, a treasure trove of human resources that many companies hire, and then, on social networking sites, companies can fully understand all the information about a candidate, including what kind of personality he is and what kind of friends he has." "Su Yanyan said.

"To help college students to participate in employment, to help enterprises in the campus and the community to find the right talent, a huge user platform will be able to play a proper role." "Thousand Oak interactive chief marketing officer Bill said in an interview.

In Su Yanyan's view, there is no direct competition for all recruitment and professional recruitment sites. Worry and other sites are mainly to provide human resources services, such as network recruitment, human resources outsourcing, headhunting and other services. and Renren recruitment is to meet the needs of many users, the development of various functions is to better retain users. "The competition between the two is very small and can be impinging and peaceful." ”

The three major recruitment sites only worry network momentum is good, Chinahr in the United States Monster acquisition, in the revenue, traffic and worry gap further widened, the development momentum far less than the backward zhaopin. In addition to the economic crisis, Chinahr also experienced management of the rotation, the acquisition period of turbulence and layoffs of the storm. Zhaopin has continued to lose 3 years.

Recruitment site in the internal strength of the practice has not yet been closed, renren wandering in the recruitment industry door sharpening. The success of a comprehensive recruiting site with recruitment experience, or a social networking site with a super talent pool, will take time to answer.

Su Yanyan that the flow of recruitment channels to social networking sites is second and that income is a major factor in social networking sites. After all, backed by hundreds of millions of users, bringing income is sooner or later, but what kind of business can bring revenue will require the site to try more.

Chen, Chairman and CEO of Thousand Oak Group, said: "With the increasing age of users, the diversification and extension of users ' needs, SNS must try new interactive applications and develop new fields." Giving users more choices is certainly not a bad thing. Limited by the game development, can only explain our stagnation. ”

But some people in the industry worry, blindly pursue the profit model and add a lot of business factors, will damage to ordinary users of the site experience. An overly commercialized social networking site will be less attractive to users, after all, users who log on to social networking sites do not want to see ads floating around their friends ' heads.

How to make money and word of mouth unification, is beats Chen a boat next must consider the problem.

Whether it is a business gimmick, the social networking site recruitment channel for Wang Tao is a good thing, after all, more than one recruit, "The fate of me opened a window."