China's online catering market is expected to reach 85.04 billion yuan in 2014

Absrtact: Yesterday, IiMedia Research (AI Media Consulting) released the first half of 2014 China online meal market study report. Data show that 2013 China's online catering market size of 50.26 billion yuan, is expected to 2014 China online catering Market size will reach 85.04 billion yuan.

Yesterday, IiMedia Research (AI Media Consulting) released the first half of 2014 China online meal market study report. Data show that 2013 China's online catering market size of 50.26 billion yuan, is expected to 2014 China online catering Market size will reach 85.04 billion yuan. In the first half of 2014, restaurant group purchase accounted for more than 40% of the market size of online meals, restaurant group purchase is still the most important mode of online ordering. IiMedia research analysis that, in the past six months, the internet giants have been through investment or independent online selling platform to enter the field of on-line take-away, small and medium-sized online take-away site also received financing, is expected to be online takeout will become a restaurant group after another important online ordering mode.

IiMedia survey data show that 2013 China's online catering market size of 50.26 billion yuan, the 2014 China online booking market is expected to reach 85.04 billion yuan. In the first half of 2014, restaurant group purchase accounted for more than 40% of the market size of online meals, restaurant group purchase is still the most important mode of online ordering.

IiMedia research analysis that, in the past six months, the internet giants have been through investment or independent online selling platform to enter the field of on-line take-away, small and medium-sized online take-away site also received financing, is expected to be online takeout will become a restaurant group after another important online ordering mode.

IiMedia survey data show that in 2013 China's online meal market, the user size reached 107 million, the 2014 China's online booking users are expected to reach 158 million.

IiMedia research analysis that, in the first half of 2014, the giant cut into the online meal market, in the major meal booking site for a variety of promotional activities under the impetus of the Chinese online ordering users have a significant increase in the size.

IiMedia survey data show that in the first half of 2014, Chinese netizens online meal penetration rate reached 20.1%. In the order of the Internet users, 27.8% only through mobile phones, tablets and other mobile terminals to order meals, only through the computer to order 31.1%.

IiMedia research analysis that, in the choice of meals, through the PC side is still the most important way to order, but more and more users choose to order through mobile terminals, the gap between the user size is narrowing. Future mobile payments are expected to be the most important form of payment for online ordering.

IiMedia survey data show that in the first half of 2014 China's online meal ordering user concerns, food hygiene, taste, feeding speed the most user-focused, accounting for 27.7%, 22.7%, 19.9% respectively. IiMedia Research analyses that the demand for online meals is more complex and fragmented than traditional catering consumption.

IiMedia survey data showed that 38.2% of the users of the slow delivery rate as the most dissatisfied with online ordering, followed by unsanitary, 28.8% of users ranked it as the most unsatisfactory factor.

IiMedia research analysis that, as an online booking user, its demand pain point is still back to the most basic characteristics of online ordering, one is the speed of delivery, one is the food must be health and safety.

IiMedia survey data show that in the first half of 2014 China's online ordering market Group purchase site penetration rate is significantly higher than the non-group groups site. American Group Network, the public comments group buy nets, glutinous rice nets, handle nets ranked first four in the permeability, permeability is 61.6%, 32.1%, 26.2%, 18.4%.