China's outdoor equipment industry has gone through nearly 20 years

Since 1995, the first physical store opened in Beijing, China's outdoor equipment industry has gone through nearly 20 years. According to statistics, as of 2012, the number of enterprises operating outdoor supplies has risen to 823, of which shipments exceeded 10 million yuan has 65, more than 30 million yuan has 52 brands, more than 50 million yuan has 30, more than billion brands have 17.

In the first quarter of 2013, the total number of domestic tourism received more than 1 billion people, an increase of 10.3%. Tourism revenue reached 830 billion yuan, an increase of 15.6%. Since 2010, China's tourism industry has grown at an annual rate of nearly 50%.

In the industry scale, 2000 China's outdoor products retail sales of only 300 million yuan, shipments of 150 million yuan, to 2011 China's outdoor products market total retail has reached 10.76 billion yuan, shipments reached 5.43 billion yuan, retail sales and shipments of annual compound growth rate of up to 38.5%. 2012 has achieved 14.5 billion yuan sales, year-on-year growth reached 35%, despite the economic slowdown and the impact of the sluggish end consumption, we expect that in the next few years the outdoor industry will still be able to maintain the growth rate of about 25%.

China's pan-outdoor ERA has come!

Every year June and November is the peak of outdoor supplies purchase

Outdoor goods with a strong seasonal, active in April-May every year, June 15 ushered in the first small peak, cool fast-dry T-shirts, light clothing, breathable hiking shoes are present in the focus of buying posture, and throughout the summer to maintain good enthusiasm; and the second outbreak was in winter, From November to mid-April until the middle of January to usher in another peak year-round, at this time the user for outdoor supplies have a strong need for the cold, heavy boots, multi-layer emergency clothing, warm grasping sweater sales more concentrated. may be affected by the double 12, December 12 become year-round outdoor supplies to buy the highest peak.

According to the DMP data, people buy outdoor equipment, in addition to clothing and footwear, but also contains security tools and tools to carry the load, whether it is wilderness crossing, or on the street stroll, people are increasingly keen to wear "professional wardrobe."

The senior donkey Friend's stylish vs. Leisure travel

By analyzing the purchasing behavior of consumers, we find that consumers who buy different kinds of outdoor products will naturally form some sort of classification, and people will often follow the "professional equipment-suitable for real outdoor travel of strong functional outdoor Products" and "casual dress-suitable for urban sports leisure Outdoor Products", two product mix to buy.

Senior Donkey Friends-professional outdoor supplies advocates, they are very high demand for shoes, to professional hiking shoes, hiking shoes, and clothing more inclined to the emergency clothing, whether multi-layer insulation, or a single layer of wind and rain, are their concerns, and these users will buy professional tools, such as flashlight, binoculars, Knives and hiking sticks.

Leisure tourism-Leisure outdoor supplies enthusiasts, they mainly buy lightweight running shoes, light and warm grasping sweater and multi-functional purses, both suitable for tourism, usually also need.

The equipment guide for outdoor sports enthusiasts

[Shoe article] buy shoes, breathability is the most important

Whether it is a senior donkey friend, or leisure travel, they are most concerned about the shoes of the core function is not what we usually think of warm, waterproof, grasping, and so on, but breathable and lightsome, consumers in the purchase of outdoor "war boots", the most concerned about the characteristics of "breathability", followed by light and wear-resistant.

Senior Donkey Friends favorite: Hiking Shoes & Hiking boots

Hiking shoes and hiking boots, as the preferred equipment for senior donkey friends, have a wide range of options. Data show that camel camel mountaineering boots are most popular with professional outdoor sports people, sales accounted for 24%, followed by the Bates Lightweight hiking shoes, sales accounted for 23%; again, SWN outdoor men's hiking boots, sales accounted for 17%, the above three products occupy 64% of the market share.

From the price, Tactical series Scout foot shoes at the top of the price of 972 yuan, and its 13% market share also shows that professional outdoor sports enthusiasts are very willing to invest in this. The second is Bates lightweight hiking shoes, with a unit price of 780 yuan occupies 23% of the market share. From the overall market, the average price of outdoor shoes is about 429 yuan.

You professional outdoor sports Tatsu people, in order to better protect your feet, it is recommended to put more than the budget on the shoes is advisable.

Leisure travel talent more loving running shoes

Love Leisure outdoor tourism consumers pay attention to running shoes, and pay great attention to brands, Adidas, Nike and other well-known brands occupy a larger market share. Only in terms of a single product, some network running shoes to 48% of the market share topped the list, followed by the adidas wind running shoes, about 12% of the market sales.

In comparison, running shoes are much cheaper than hiking shoes and hiking boots as a whole, and the average price is about 215 yuan. The most expensive running shoes in the sample data are Adidas PE series running shoes, the price is 351 yuan, and the sales accounted for the highest some network running shoes, its commodity price of about 177 yuan, which can also be seen professional outdoor sports enthusiasts and leisure sports enthusiasts of the input of footwear products are still relatively large.

[Costume Article] leisure and thickening warmth is the first consideration for outdoor enthusiasts to buy clothing

Outdoor sports enthusiasts, whether professional or unprofessional, what is their core needs? Casual, thickened and waterproof! Data show that the demand for leisure more appear in trousers, lightweight clothing, windbreaker, grasping sweater, and the thickening demand more appear in the suit, charge pants and other equipment. Seems to go out, comfort is the first, and a thickened outdoor equipment, can withstand the test of the weather, to meet the needs of professional outdoor sports enthusiasts.

Essential equipment for senior Donkey friends: Emergency Clothing

The vest can be said to be a professional outdoor sports enthusiasts core equipment, a suitable emergency clothing can ensure that no matter in all weather conditions, the wearer can keep the body warm and dry, and can adapt to the extreme outside environment.

Data show that the Wolf Claw warm two sets of the most popular consumer, its sales accounted for 37% of the market share, followed by the camel two-piece suit and one-layer waterproof charge, respectively, sales accounted for the ratio of 24% and 21%. Overall, the two-piece suit is most favored by consumers, disassembly combination to adapt to different environments, for the emergency clothing is a very practical function.

Colombia charge the most expensive unit price, to achieve a price of 1503 yuan per piece, followed by the Ocasso men's emergency clothing, unit price in each piece of 1288 yuan, and the two of the market sales of emergency clothing accounted for up to 8%, there are still many buyers willing to pay high fees. and market sales accounted for the largest wolf claw warm charge clothing and camel two-piece suit, the unit price is 388 yuan and 369 yuan respectively, can see, different brand and commodity price difference is still relatively large, for consumers, must consider their own needs and then choose suit their own suits.

The most love of leisure travel: grasping sweater & Clothing

For outdoor leisure travel enthusiasts, there is a suitable grab sweater or Wei clothing, enough to meet their outdoor sports needs, and at this time, "light" "Warm" "breathable" has become their choice of the main factors. Through the analysis of the data, Sportex bot grasping sweater is the most loved by outdoor leisure enthusiasts, the market sales accounted for 55%. It is worth mentioning that Mary Kay Cashmere soft shell clothing market sales also have 12%, this kind of soft shell clothing than grasping sweater has a more tough shape, and has the role of weatherproof.

Catch sweater relative to the charge, the average price is much cheaper, only need 116 yuan, love leisure outdoor sports travel talent has such a simple, lightweight, warm coat is enough to meet their needs. Through the data we can see, sales accounted for more than 55% Sportex bot grasp sweater commodity price only 29 yuan, is really economic benefits.

No fast-drying t-shirts outdoors? How can you do that?

Whether professional outdoor sports Tatsu people, or enjoy the tide of leisure travel, a suitable speed dry T-shirt is essential equipment, breathable perspiration, easy to clean and replace, let the Donkey friends fondle admiringly. Fast-dry T-shirts can choose a lot of brands, in addition to Kailas Kaile dry T-shirt on the network sales accounted for 37%, the other types of brand sales accounted for the difference is not very obvious.

Fast Dry T-shirt commodity price gap is not large, sampling data show that the sales accounted for more than 69% of the speed-dry T-shirt commodity prices are concentrated in 128-139 yuan, the unit price is only 58 yuan of the fishermen's tribal collar fast dry T-shirt market sales also have 19% of the share of it.

[Tool] purse, flashlight, cutter, one can not be less

For outdoor tools and their packages, consumers are most concerned with their multiple functionality. Detailed data show that the backpack and purse-like goods, to have more pockets of distinction; for the flashlight of a class of tools, the user's request is "bright spot, again bright spot", after all, the role of flashlight is to survey the road conditions and send signals, the slightest careless.

It's important to choose a purse.

Waist pockets, as a portable important supplies convenient custody equipment, is also a standing outdoor enthusiasts one of the tools. The shape of the purse, the function of the user more attention to the factors, gore this rugged small purse sales accounted for the largest, accounting for 48% of the market share, while the Swiss Army Knife, Camel, Adidas and other medium and high brand also squeezed into the ranks of sales, to material and durability to win the hearts of consumers

The majority of consumers in the pocket of the investment is not big, the commodity price concentration in 50 yuan-150 yuan. But we also see, high-end luxury brand Gucci multi-function waist pocket Also among them, even if the unit price as high as 1800 yuan also still by many fashionable tide people's pursuit, it seems that there are many consumers in the pursuit of practical but also do not forget luxury.

Flashlight, make your light a little stronger.

Flashlight is outdoor travel, especially in the field of the necessary professional equipment, more for the scout, for help, so a good flashlight, to have a strong light, power, durable, durable, self-defense and many other functions. Flashlight main buyers are professional outdoor sports enthusiasts, professional users of the demand for higher power. Phoenix Outdoor Flashlight sales of the largest, accounted for 49%, followed by the Naitcol flashlight, market sales share also accounted for 21%.

You can see from the price line of the commodity, the largest sales of Phoenix Outdoor Flashlight is also the most expensive, can reach 154 yuan, followed by Naitcol flashlight, the unit price also reached 128 yuan, and the two product overall market share reached 70%, this shows that professional outdoor sports enthusiasts to professional flashlight to the degree of attention.