Chinese Type Product Manager

Continue to discuss the topic of product managers, I read a lot of responses, the basic feedback problem can be summed up in two categories: The boss is the real product manager, and "product managers" are only coordination and implementation, only in the "Product manager" position to do production ... Continue to discuss the topic of the Product manager, I read a lot of replies, the basic feedback problem can be summed up in two categories:

1, the boss is the real sense of product managers, and "product managers" are only coordination and implementation;

2, only in the "Product manager" position to do product design, otherwise the so-called design may only be part of the interactive design.

At the beginning of the product, especially the small product that the pioneering team makes, the boss is the product manager's phenomenon is very common. And according to the definition of "product manager should be the most understanding person of product", I think the product manager of the pioneering team is not the boss, but the initiator of originality and model.

Products are not yet online, or size and influence is small enough. So the boss has the leisure need to be hands-on, even with the entrepreneurial team closed development, leading product market positioning and development strategy. But when the product develops to a certain scale, needs to expand the product group, the time and the energy of the boss is bound to be affected at this time. Including a variety of industry gatherings, public relations and the circle of money talks, but also including black and white to collect protection fees, are inevitably a lot of time to eat tea. Finally one day, bosses are beginning to feel powerless, it is better to have a product understanding with their own fellow to take the http://www.aliyun.com/zixun/aggregation/7090.html "> Product manager responsibility."

Digging product managers is usually less realistic, professional competence is on the one hand, and loyalty is on the other. Products are the lifeblood of the company, and product managers are the key to success or failure of products. The more reliable way is to cultivate product managers, that is, in the company to do all the functions of the younger brother sister in the careful selection of carefully compared to the eyes of those who carefully trained and entrusted with the task of time-tested, and finally glorious induction.

In principle, a product manager with a product "tenure", there are two situations may need to adjust. Product horizontal development, in the product scale split to expand the formation of product groups, the need for more product managers to join (large companies are often visible). Product depth development, the original product manager found that the understanding of the business has not been up to the product development script, at this time need to be more proficient in this way product managers to control (small companies are often visible).

The above is basically the "Product manager" in the size of the company's development situation. In addition, I have been trying to "product manager" and "product designer" of these two types of career cut open, not completely severed, at least their core competitiveness is clear. To observe the most common product line organization structure of early domestic small companies is as follows:

The boss-is actually engaged in the "Product Manager" function, to mention goals and strategies.
Product Managers-actually engaged in "information architecture, interactive design" functions, planning and programs.
Designers--actually engaged in "interface design, visual design" function, beautify the page.

The package has been on the Chinese internet for years, until a certain month when a group of designers chanted "user-centric" attempts to drive away Niuguisheshen, incidentally trying to take the right to make plans and programs. The product managers suddenly found that they could not touch the "goals and strategies," so flustered the designers shouted "What else do we want?" "The focus of the problem is on who does the product more professionally," the product managers say, "Young designers don't have much internet experience," and designers think "arrogant product managers are overly confident and ignore user perceptions."

Within the framework of rights and institutions, people at every level are trying to make themselves a more common phenomenon in the country. Social popular "product manager", so some people think they also "should" is the product manager, first have the goal to talk about the ability, first have the ideal to talk about interest. There are also some phenomena I think is simply cold jokes, such as a company "product director" under the control of a person (I think it is to look good for business cards). Remember, intentionally and often there is no good results, including some small start-up companies also posted character recruitment "Interactive Design" position (this size does not need to subdivide the design function).

In the final analysis, there is no inconsistency between the narrow understanding of "making products" and "Designing". The vast majority of Internet practitioners, the early years that the design is about equal to art, nothing more than beautify the page. These years gradually accepted the new ideological revolution, that design is about equal to interaction, you can optimize the process, but it has finally improved a little bit.

This question I think for a long time, I think should not be considered alone to improve the professional standards of designers, but from the top down to carry out the idea, so that product managers have a clear understanding of themselves. Apply the words of the leader of the revolution, adhere to the "Two hands, hard hands." ”

: Yanyao. com

© One leaf thousand birds (reprint please leave the original link, updated on July 27, 2010 11 o'clock)

Source: http://blog.rexsong.com/?p=9639