KeywordsApple iphone5s Steve Jobs Apple press conference
For Apple's newly released iphone 5S and iphone 5C two new products, it seems that both consumers and the media are not very satisfied. Perhaps before the release of the two product confidentiality does not do well, almost all features have been exposed almost, so two products did not bring us too many surprises. Mentioning Apple, he had to mention Steve Jobs, who existed like God. Before Joe's death, Apple could be said to be the world's most creative technology company, without even adding a "one" behind it. But since the death of Mr. Jobs, it is an indisputable fact that Apple has gradually lost its creativity to decline. Steve Jobs twice returned to Apple, saving Apple two times, with the latest Mac computers and ipod music players. Although Apple did not invent the GUI graphical interface, nor did Apple invent the computer and music player, Apple has made the most of these products under Jobs ' leadership. Including the iphone, Apple is not the inventor of smartphones, but the Chowa of the iphone 4 has also been able to see the power of the owner. Although the iphone 5 is largely out of the reach of Steve Jobs, it is widely assumed that the iphone 5 is the last piece of jobs. But in fact, from the beginning of the iphone 5 has not much relationship with the Chowa master. Although the iphone 5 is still a beautiful product, from the design concept and design elements, look, there is no previous style. Now, Apple has radically changed the iphone's product strategy, replacing the latest generation of flagship products with a completely plastic-shell material. Let's make a bold guess, if jobs were still alive, would he agree to this? Obviously not. Although we do not know the details of the development of the mobile phone, but according to Steve Jobs in the pursuit of perfection, he will not allow the practice of Apple today. Jobs may have liked the iphone 5C in fact, Mr Jobs might have been more sympathetic to the iphone 5C strategy, because, according to Apple's previous practice, Mr Jobs was more in favor of a different approach to meeting the needs of different users. The most obvious example is the ipod nano, ipod Shuffle and Mac Mini. The iphone 5C retains jobs ' style. The IPhone 5C provides users with more personalized choices and configurations based on the excellent quality of Apple, apparently replicating the Mac product line strategy. Although some people may be dissatisfied with the polycarbonate plastic shell, this is a bold attempt and change. Just as the entry-level MacBook Air, like MacBook Pro, is positioned differently, it can also run the latest system to ensure a basic user experience。 The iphone 5C is the same as the iphone 5S and iOS 7. The iphone 5S is never going to satisfy him. When we saw the first iphone, the first ipad, the first ipod, the first MacBook Air and the latest Mac Pro, it was clear that Jobs was looking for "new" and "subversive" to be completely ahead of the competition, Rather than a "continuation" of the work. Perhaps the iphone 5 may have some changes for the iphone 4S, but it seems completely out of the way from the iphone 5S, something that Mr Jobs cannot tolerate. Perhaps fingerprint identification is an innovation, but it has been tried before by other vendors, but failed. Although Apple eventually succeeded in applying the technology to the product, the future of the user experience cannot be confirmed. In addition to the A7 processor and the new mobile architecture, we have to say, is it not logical to update and upgrade the next generation of products on the hardware? In addition, the iphone 5S does not have a big boost in camera function, although the iphone 5 can make perfect photos, but in Android and Windows Phone, there are not only 41 million pixels of Lumia 1020 and 20 million pixel Xperia Z1, there are also more features such as optical image stabilization and macro photography, while the iphone 5S only turns the number of LED lights into two, so that Apple engineers do not have the ability to take photos on the iphone 5S. While the iphone 5S and iphone 5C are really good products, both are hard to call "innovation." Now Samsung has a lot of momentum on smartphones, and look at the phones that people around us know. Perhaps the addition of fingerprint identification technology can be said to be a bright spot, but believe that in the future it is only a necessary function of the industry. For those who are very fond of taking photos with their mobile phones, there seems to be a better choice, such as Lumia 1020 and Xperia Z1. So for jobs, the iphone 5S and iphone 5C will never be what he wants.
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