Cinema Media Network or a shortcut to online games

Recently, the days of the online games industry is no longer so "smooth." The once-beautiful Chinese online games industry first harvested the first negative growth in history-according to the report of the second quarter of 2010, the market size of the net is expected to be 7.34 billion yuan, down 1.8%; again, the first special regulations of the online gaming industry, "interim measures for the administration of online game" on August 1,　　began to implement the "real-name game", Prohibit mandatory PK, limit virtual transactions, set the threshold for online games, and so on, for once the lack of legal norms of the online games industry initially put on the "Magic Spell", and further accelerate the market shuffle. In this regard, the industry insiders believe that the entire online gaming industry has experienced a burst of growth in the cycle, this year will enter a significant adjustment period.　　The arrival of the market bottleneck period and the implementation of the "method" will undoubtedly make the online games industry into a crossroads, and in such a premise, how to find a new growth point, has become a real problem for all the online gaming enterprises. The Red Sea or the blue sea, this is a problem. However, the difficulty of finding new growth points stems from the effectiveness of Matthew effect in the online games industry. At present, the trend of oligopoly has been formed in the online games industry, including Shanda, Tencent, NetEase, long tour and so on a few large manufacturers almost monopolized the market share of about 70% of the game.　　For these big manufacturers, it is equally difficult to compete for shares from rivals and to expand their share of the remaining 30% per cent, and the challenge for a large number of two or three-line vendors is even more daunting – they can only share a cake with only 30% market share. The difficulty of finding new growth points is not only here. "Method" in the provisions of the real-name game to a certain extent, to improve the minors to participate in the game of the threshold, and anti-addiction system has limited the time of the minors.　　This makes the online game manufacturers forced to give up in the net play home has a considerable proportion of the minors, but can only try to win over 18 years of age in favor of players. Therefore, all the online game manufacturers are facing the "Red Sea in the cake" or "into the blue sea Big Cake" choice, which the Red Sea of fierce competition and the unknown of Blue ocean is also a problem. In the net swims big guys, the first answer is the long swim net. In this year's ChinaJoy, long tour of the booth has become the focus of many people in the industry. No two reasons, long-term travel network and the leading media group Bojie Media launched a strategic cooperation, and the Bojie media was originally set in the cinema in the vertical digital poster display in the long tour of the legendary "Legend of the" Game of the booth, as a long tour network play the important media game propaganda.　　Long Travel network with this move to the industry officially announced its pioneering theater blue sea journey of the start, but, the cinema will really for the online games manufacturers to bring their diligently pursue the new growth point?　　Movie Audience: The next gold mine? University campus, Subway, bus body, waiting booth ... Online games manufacturers have tried to use all kinds of terminals as their propaganda positions. It's time to think about cinemas. Movieand online games, this is the two have too many similarities in the form of entertainment, but in the past for quite a long time, the film industry has not been the focus of attention of the industry companies.　　When the game industry entered the adjustment period, the film industry ushered in unprecedented development. 2009 China's Urban movie box office over 6.2 billion yuan, an increase of 42.96%, creating the highest record of Chinese film history , the urban annual view of the number of people reached 258 million, the core city of the number of visitors as high as 153 million, compared to the 2008 increase of 45%;　　Such an industry with great potential for development has the same potential as the audience. According to the relevant investigation, film viewers mainly focus on 18~35岁, and nearly 45% of the audience is also a network game players, and the audience is generally higher educational level, the group culture consumption awareness is strong, generally have a higher monthly income and monthly consumption levels, more susceptible to the fashion of leisure and entertainment concepts,　　is also most likely to be affected by the cinema ads, the most advertising value of the group-there is no doubt that they will be the network game industry valuable, highly potential target audience, will also become the source of new growth of online games industry. However, the discovery of gold does not mean sitting on the Golden Hill.　　How to pass an effective medium, let the majority of movie audience accept, memory even recognize, participate in the network game of the advertisement, even arouse their active dissemination sex, this is also a problem for the net swims manufacturer.　　Movie theater Media Network: the best shortcut for the game maker's layout?　　As mentioned earlier, long Travel network selection and Bojie media cooperation, it is trying to use its movie media network of the powerful coverage and audience influence, the first to enter the theater of the new propaganda position, and fully tap the value and potential of film viewers. As a new media channel, the Essence of Cinema Media network is a powerful media platform built by the Bojie media, which is designed to cover the national cinema, and it is not only able to set audiences ' precision and coverage,　　But also in the marketing rhythm and cycle of the brand to promote flexible and diverse cooperation. Cinema Media Network's core product Cinema digital poster is to replace the traditional paper print poster and display the advertisement in Flash and video by combining the brand commercial advertisement with the movie trailer poster. As the poster on the display of the advertising screen image clear and delicate, color restore real, strong visual impact, coupled with the theater environment easy to enjoy, movie trailer posters and commercial advertising staggered broadcast, the majority of the audience (80.6% of the total number of people) can be happy or calmly accept posters broadcast ads, Rather than the traditional media on the advertising as a sign of helplessness and disgust. At the same time, the audience in the cinema to watch the ads can effectively avoid outside interference, advertising information directly to the audience to pass, so that the audience on the advertising awareness and impression memory is also high, the media toThe rate of up to 96.8%, and the interference rate of only 5.1%.　　According to the CCTV-Sofres Media research company survey found: movie viewers to see the film more frequently, the more trend to the film media advertising has a higher degree of recognition, but also more likely to buy the film media ads in the promotion of goods. At present, Bojie Media's Cinema Media network has entered Beijing, Shanghai, Guangzhou, Shenzhen and other 16 core cities, at the same time, through the selection of these cities in more than 100 of the top box office-leading Quality cinemas, Bojie Media network of cinemas can cover the national box office more than 70%, the national view of more than 73%,　　and achieve a full coverage of up to 120 million of high-end movie viewers.　　Bojie Media and long Travel network, one side is the most influential film and television industry chain value-added service operators, is also the pioneer and leader of the Cinema Media network, the party is China's leading interactive entertainment Community 2.0 operators, both sides of the powerful alliance to make everything look beautiful. Through the cooperation with the long Travel network, Bojie Media has successfully put the Cinema Media network this new media channel and cinema digital poster This new media form into the game industry, and long Travel network also with the help of Bojie Media broadcast Media network to enrich its communication channels with the audience, and access to a more efficient and accurate communication platform.　　However, whether this cooperation will become the online gaming industry to fully carry out the prelude to the theater market, and let us wait and see. Warm tip: Players can log on through the mobile phone duowan.cn read more play news.