Click to pay the price increase to provoke protest where the collective down

"0 fare increase" compromise call back some Ota, art dragon, Mango, live where the net and so on is still outstanding nearly 10 mainstream O T a website (online travel agents) group off the corresponding hotel products. This is the country's largest travel search engine to where the establishment, for the first time faced such a large-scale "boycott" storm. Events since the beginning of April, as of this month, 13th, to where the network has been with the same network, Teng Bang International, to order the OTA reached a reconciliation, related services to resume cooperation on the line, and art dragon, Mango, where the network is pending. According to South reporters understand that the immediate cause of the storm is the CPC (click to pay) price increases, finally where to compromise to "0 price hike" called back some OTA. However, behind the storm, the price hike is only an inducement, the core is OTA are not willing to give users information to where, they really "boycott" is the hotel online trading platform TTS (all aspects of planning integration Services). Can the "0 price hike" End the storm? "The shelves were renewed because the two sides agreed on a new Year's price," he said. Teng Bang International responsible OTA director S.M. told the south are reporters. Two weeks ago, where to go unilaterally increased the CPC's pay standards, the incident eventually turned into nearly 10 Ota group off the field. "The initial increase was about 25% per cent, and the final co-ordination was not up," he said. "Another OTA executive who just recovered its product has told the Southern Metropolis newspaper. Things are finally heading in two directions. As of April 13, with the network, Teng Bang International, to order, such as OTA resumption of cooperation on the line, the other side of the Art Dragon, Mango, live where the network of hotel products are still missing. To this, where to go Network Hotel Division general manager of the Chibo in the south are reporters said: "Where the net is with the Art dragon, Mango, where to live the network active communication, will take full account of the interests and concerns of all parties, to seek a total win solution." "The price hike is just an inducement to stop the OTA from" returning "to a system called T S. Where are you going? In the reply to the South, pointed out that where to go the network is a comprehensive tourism search engine, for partners to provide a variety of forms of products and cooperation, including the C PM brand display ads, c PC Click Jump Mode, by T-S trading system support Pay-per-click mode. "This adjustment involves two forms of cooperation in price adjustment: TTS mode and CPC jump mode, the current divergence is mainly the C PC jump mode of the price setting." "said Chibo. But now it seems that this is just a one-sided understanding of where to go. The above OTA executives think, where to go to the CPC's price increase is to promote its hotel online trading platform TTS (all aspects of planning integration Services). "While we're back on the shelves, we don't think about getting into TTS, I'm paying advertising to get customers, not to where I'm serving, which is illogical in business logic," he said. "The contention of the user data according to the South reporters understand the CPC jump mode, the average charge before the standard of 1.5-2 yuan. This is one of the important profit models to go where the user is goingClick on a hotel to make a reservation, the system will automatically jump to the supply of OTA website. In TTS, where users go to the Web to query, book, pay the entire journey to where the online completion, no longer jump to the corresponding OTA site. "The TTS system is not sharing user information, but where the customer information is going, I can't get the customer." "This is an essential change in the way the TTS system continues to provide transactions and amounts to OTA, but Ota has a hard time knowing the customer's real transaction process," said an OTA executive. Therefore, even if the price of TTS is slightly smaller, it still has been the collective "exclusion". South all reporters yesterday to try to where to go to the Network Hotel search area to fill in the key word "Guangzhou Changlong happy World", in the results of the random point opened in Vienna Hotel Guangzhou Panyu Chang Long Shop. In the deluxe Double Room project, in addition to where to go with the logo of the hotel direct sales, another nine suppliers to provide a quote. The reporter tried to click on the "Booking" button for multiple suppliers, and did not show where to stop on the platform to complete the payment. Including multiple clicks have been rumored to have joined the T-S system to order it, the payment interface is also in order to set its own web page. For the storm, a chain of hotel sales executives believe that the core is the contention of user data. "For E-commerce Enterprises, only the control of the transaction flow and information flow is valuable, the CPC is only a small profit." He argues that the flow of information is important for e-commerce, and that it is marginalized if it loses control. "We and some OTA and travel search cooperation, but only to see the order and amount, but do not know any user behavior, so will only 10%-15% of the availability of these channels, others as far as possible to stay on their own website." "All along, in the line travel market, there has been a constant dispute over vertical search engines and OTA patterns." Both sides have advantages, OTA mastered the transaction information, and search engine has become an important import of traffic distribution. But in the age of large data, user information is playing an increasingly important role. "Where to go now just play the role of ' middleman ', after ordering, he does not know the user's behavior, is a waste of information flow." "The above hotel sales executives believe that the most intuitive understanding of the use of information flow is that once you go to the net to master the transaction information and profit, it also has the advertising product pricing reference data and the right to speak, the long-term understanding is to be based on real user data for future layout." "As for the C PC price increase or not, as long as the ROI (return on investment) indicator is still greater than 1,ota will certainly continue to do, this is a business." "But in the age of mobile Internet, everyone's information becomes more important, and only if you have access to the user's relationships and information, and if you focus on traffic distribution, you end up with no advantage," said the executive. But the person Chibo thinks, go where the network does not provide the reservation service, also does not need the user information, OTA regardless uses the CPC method or the TTS way all may know the user information. TTS onlyis to reduce consumers ' repeated input of information, consumers can use the "where to help you fill out" one-click to write their own contact information to the O T a system, not only to intercept the user information, but also to enable consumers to provide OTA information more easily. A new round of financing? So far, where has completed 4 rounds of financing, in June 2011, Baidu to 306 million U.S. dollars to buy where the net added 181 million common shares, to obtain the latter 62.01% of the equity. And just in the aftermath of the storm, the market again to the network to complete a new round of financing, Baidu, high jianling Capital, GGV capital of the three parties respectively contributed 19 million of dollars. In this case, where to say: the content of the report is very inconsistent with the facts. However, according to South reporters from other sources to know where to go is indeed a new round of financing, the specific amount is not clear. But where to go in response to the South, it is emphasized that the promotion of TTS has nothing to do with IPOs. As for the IPO plan, where to say "the plans are proceeding in a step-by-step manner". Where are you going? The online travel industry is a high-growth industry that does not need to be marketed by Beautifying financial figures. "How far is it from the IPO after the industry perspective is 5 rounds of financing?" After 5 rounds of financing, a company is a short distance from the IPO. Analysys Analyst Yang that the listing for the overall income pay little attention, and pay more attention to the health of the business situation, just profit is as an important yardstick. "In order to improve profits, go where to find a way to get the right to negotiate, the previous is to vertical search as the main business, now is an attempt to promote the TTS system with Ctrip, Art Dragon and other OTA competition." Where to go once you have mastered the line of the Hotel channel, for the carry said there will be a greater threat, and it itself can be packaged a better concept to go public. "Nancy reporter Cherius Intern Su Ying