Clothing tail goods into the electrical business "sweet cakes"?

Tail goods, this is the apparel industry in all circulation links "abhorrence" of the product, is now quietly become the big electric business eyes of the sweet cakes. After all the goods and a shop launched the tail goods special sale channel, famous selling market and ushered in a new spoiler dangdang "tail goods sinks." Electric dealer set off glut to do special selling upsurge, is hope to walk oneself new road? Or do you want to let the only thing that goes on this road have no way to go?

Tail goods Store Frequency "debut"

At the end of April this year, where the customer-prudential products on the start of the special selling week activities, a change to the previous main free brand of the route, and the Li-Ning brand cooperation for low discounts of the special sale. And into the May, Dangdang also officially on-line "tail goods sinks" Famous special selling channel, which the product 30 percent caps, and the first day of participation in the sale of the brand will include consumers familiar with the shoes and clothing. In the promotion of the tail, the reporter login Baidu search "only goods will" and other key words found, Dangdang end of the search advertising chain has been impressively online. According to people familiar with the situation, Dangdang is brewing a round of clothing category of television advertising, and to the only product will be "war" the "will" is also very strong.

Not long ago, Guoqing had publicly said, "If I am the only product, I will be willing to do a good job on the special clothing, China's opportunity is still very large." Voice just fell, Dangdang launched with only product will homophonic new sell channel tail goods, provocative means obvious. At the same time, Guoqing also disclosed, Dangdang 2013 apparel strategy category sales target 4.5 billion yuan, into the industry's top three.

According to Dangdang insiders said, Dangdang launched the tail goods more than a year ago has been prepared. Guoqing that the domestic famous selling market to nurture the mature, the price of baptism time has come. Reporter login found, Dangdang tail goods and special selling website only products will have a lot of similarities, including the famous brand of the tail goods, but the end of the price stalls are lower, 30 percent caps, every day 10 o'clock new, are using the mode of flash purchase, Dangdang every 20 minutes to open orders automatically empty shopping cart.

To detonate a new round of "price wars"

From less than 5 yuan in the market price, to today's stock prices sit at more than 30 yuan, only goods will be staged in the U.S. stock market a sale of all Chinese Internet companies envy of the show, and its tail goods to sell the pattern of nature caused by many of the electrical business peer attention. "Only goods will be very lucky, for Chinese clothing (000902, stocks bar) industry inventory backlog of serious status quo, the introduction of distribution model, sell not to return, this is where it cattle." Although as a competitor, Dangdang CEO Guoqing for the success of the only product will be described as "envy jealousy hate", and the most effective way, is undoubtedly to follow and exit similar tail goods selling mode. and see business opportunities not only Dangdang and every customer sincerity goods, according to media reports, Beijing East, a supplier also revealed that Jingdong has opened a famous selling mode of the plan, is now signed with the contract.

According to data shows that garment enterprises are facing the most difficult year in 10 years, to find a solution to the high inventory of the breakthrough to become a problem. Data show that as of April 17, textile and Apparel has announced the 2012 annual report of the listed companies have 50, the total inventory of about 57 billion yuan. Compared with 2011, inventory increased by 3.609 billion yuan, an increase of 6.76%. Some insiders pointed out that, with many electric giants have killed into the tail goods selling this subdivision area, in favor of consumers, but also conducive to common digestion apparel industry inventory backlog.

But some analysts believe low price grab market has always been an electric dealer, Guoqing has openly said when the target is 4.5 billion yuan, in the integrated high-end apparel category will be among the second, which means that the flagship of the famous selling tail goods, the Dangdang sprint 4.5 billion goal to assume the role, and the current competition in the tail goods selling industry price war seems inevitable.

Nanfang Daily reporter Dan