Cloud TV far beyond the market acceptance of the terminal manufacturer singles will die

November 15 News, according to Baidu Encyclopedia given the "cloud TV" concept to see, if you are using your computer to surf the Internet, you can just take off the LCD screen that you are using now, and put on a TV that supports the computer monitor jack, congratulations, you already have a "cloud TV". Maybe you think the jokes above are funny. Of course, Baidu Encyclopedia is just from some TV manufacturers struggle to get out of the cloud TV "professional Document" series, find out the most beautiful collection, and authority is not authoritative.

When the concept of "cloud TV" was first pushed, the industry has stirred up a controversy, arguing with a number of home appliance experts to finally point out that "cloud TV" or the results of gimmicks, and the current concept of "cloud TV" advocated by the voice still has, but most of the public relations in the press release.

The concept of ' cloud TV ' is a congenital bottleneck. If the cloud platform, Content services platform is not resolved, cloud TV is actually a simple "internet TV", the internet on demand TV drama. "Industry economy Observer Liang told IT Business News network.

A cloud TV launched by a manufacturer in the market

Domestic manufacturers are afraid to separate the construction of cloud TV complete industrial chain

According to media reports, Hisense Group Multimedia Research and Development Center technology business Manager Yong once said, traditional TV from the terminal to the user is sold as the main terminal, but now is a complete business chain, not limited to terminals and users, but also involves content providers, network operators, end products and users of the relationship.

However, also be "homogeneous plague" infected TV industry, only rely on the terminal manufacturers can have the ability to take up the entire industry chain task?

Just before, the domestic brand Haier, Hisense, Skyworth, Konka, Changhong, TCL6 domestic color TV giants, in the short term has launched its "cloud TV" products. Industry dark sigh, the same kind of new products by so many and the strength of the uneven manufacturers almost at the same time, this density, this high efficiency, any industry is rare.

There is analysis that once your home appliances piece The first color TV industry is suffering from homogeneity, low profit, the form of old and so on "the pain", in fact, the group Push cloud TV also shows that domestic color TV manufacturers need to find a breakthrough in the industry revival of the urgent mentality.

However, the manufacturer's Ituge did not win the market and the industry's pandering. According to media reports, the majority of manufacturers launched the cloud TV products in the market is falling into consumers do not recognize, vendors do not understand the embarrassing situation.

Home Appliance expert Luo Qingxi also pointed out that Cloud TV is the future development trend of color TV industry, but the lively is not "TV", Is "cloud" (that is, cloud computing). According to the reporter learned that cloud computing as a new technology is currently the development is only in the research phase, large-scale entry into the actual application of time, and when landing in the television field is not exactly expected.

In addition, for the cloud TV industry chain listed in Hisense, in addition to training users and end products, the earlier manufacturers have tried the role of content providers, but because of the subsequent introduction of radio and television related bills were "a staff shot", and in other things, the operator's role is impossible to touch.

Liang told IT Business News Network, as a color TV manufacturers, their first and it manufacturers, content, radio and television operators and other aspects of cooperation to create a color TV industry cloud platform. Otherwise, some color TV manufacturers just on the internet, killing anti-virus, on the micro-BO, etc., this is not called Cloud TV.

This shows that, if which terminal manufacturers want to prop up the whole industry chain alone, the outcome will die no doubt.

Cloud TV is still lost

Smart phones and tablet computers have become the biggest two battleground in the field of mobile Internet, and because of fierce competition, the warring parties have tried every possible means to win the living space and even gongchenglvede, and innovative models, especially a successful innovation model, are invaluable.

Although some innovative models are difficult to build in this area, it is not necessarily the case for transplants, which is one of the terminal customization models. "QQ TV", "Ali TV", "Millet TV", "Baidu TV", "Sohu TV" Perhaps these you have never heard of the series of television products will be born.

In addition, small mobile TV or handheld TV can also be used as one of the traditional TV manufacturers can try to model. At present, the small mobile TV market still for Newman, Patriots, AI, Blue Magic and other digital products manufacturers occupy, traditional TV manufacturers have not yet large-scale entry.

"Some color TV manufacturers have already started experimenting in this area," he said. Some also began to do handheld TV, tablet computer and so on. In the future, they can form a ' multi-screen interaction ' mode with the big TV in the living room. "Liang said.

But Hong Shibin, vice chairman of China's Home appliance Marketing Committee, also raised concerns, saying that the road to competition for small TVs and terminal customization is also challenging, such as the ability of many mobile phones to have a TV feature, including the Apple series, which compares to smartphones and tablets, Its software features are certainly not as strong and stable as the latter.

In addition, the software itself is these to the hardware to promote the soft rib of home appliance manufacturers, Cloud TV to create a unique innovation to kill a road to survive, the prospect is also a long way to live.

(Responsible editor: The good of the Legacy)