Absrtact: Walk Well, sell sapphire glass gtat. Today, Forbes published several analytic texts about GTAT's being discarded by Apple (English text one, two or three), which is fair, June and self. The following is a point of view refining: a summary of its own reasons: Apple
Walk well, sell sapphire glass gtat.
Today, Forbes published several "analytic Texts" (English, two or three) that GTAT was discarded by Apple, which is fair, June and self.
The following is the view refinement:
Self-reason summary: Apple abandoned gtat, in general, because the IPhone 6 does not configure the sapphire glass does not affect production, does not affect the sale
Last November, Gtat signed a 578 million-dollar sapphire-glass cooperation agreement with Apple, the former said: Sapphire will earn $1 billion. In addition, because of Apple's investment, GTAT built the largest sapphire glass factory on Earth-the factory is built for Apple and its new products?
Reasonable speculation: The original plan was to rely on GTAT sapphire glass-to get ahead with the new technology, to win the advantage-for example, the IPod has the smallest hard drive, the iphone has the best touch screen-"original" iphone 6 and so should be GTAT's sapphire technology
But we now know that the iphone 6 + iphone 6 Plus +apple watch did not use GTAT sapphire glass
The phone is not up, Apple Watch? Matt Margolis, an analyst at PTT, said that even if Apple Watch sales reached 30 million, it would be less than GTAT's annual 25%--gtat Factory's predetermined capacity of more than 100 million iphones
Then return to the cell phone, why not according to the original plan? Maybe one: Gtat didn't offer the contract number of sapphire glasses--only a few of the new iPhone could be used; may be two: curved edge of the screen design = Sapphire glass should be made this way, it is very difficult-sapphire glass cost, high technology requirements, heavy + scratch-resistant, but fragile
The Apple didn't think? It must have been taken into account, otherwise why the contract, side look, the Gorilla glass manufacturer Corning once shouted: Sapphire as a mobile phone screen is not reliable. If the Apple is not extending an apple to the GTAT (and Sapphire Technology), what's the tension?
The feasibility of sapphire screen? Kyocera has unveiled its sapphire-glass-screen mobile phone this year, and is resistant to damage
"External cause": that excludes capacity, making difficulty, since the sapphire screen itself is quite reliable, why not insist? The answer is probably OLED technology--Samsung's OLED screen is considered the most nice display on the planet in the industry.
Moreover, OLED is becoming more and more malleable--for example, Samsung's Galaxy note edge--with the help of Kateeva and other company's technology, flexible screen can be bent and folded to improve production feasibility
So, even if you insist on a sapphire glass screen iPhone, the life cycle will not be long--「 we overcome all kinds of resistance together, will not be long 」「 that break up 」--It's a sad story.