Comment: Mobile Internet business model Free is a one-way street

The end of the April 28 Global Mobile Internet Conference has made the mobile Internet the concept of the explosion again. The theme of this mobile internet conference is "new opportunities, new challenges, new leaders". Bosses from all over the world have their own views on the development of mobile Internet, while the business model of mobile Internet is rarely mentioned.　　As far as domestic market is concerned, it is hard to support the future of China Mobile Internet. There is no denying that the mobile internet is a promising market. China Internet Association Huang Vice Chairman revealed: the first quarter of 2011, China Mobile internet market size reached 6.44 billion yuan, an increase of 43.4%.　　There is no mature business model for a industry with such a good market outlook. As we all know, the APP store is profitable with FREE + charge mode. According to Citi's assessment, the App Store will give Apple 2 billion dollars in 2011 years, a bigger market than China Mobile's in the first quarter of the 2011 year. It is not hard to see that fees are a viable business model for mobile internet.　　Many people think that the charges in the domestic market does not work, more is to take into account the domestic user's consumption habits and consumption capacity. First of all, the ability to spend dozens of yuan to buy a mobile phone application software, this capability of domestic users absolutely. Can afford a thousands of-dollar smartphone, can't afford to buy a few dollars of application software? In the words of netizens, domestic users can afford software, which means they are unwilling to buy.　　To this end, once the mobile internet began to hold high free banner, it is undoubtedly a one-way road, mobile Internet should also like the Internet has a variety of profit models. However, throughout the industry, from the browser to IM, and then to antivirus products, mobile Internet can be described as flowers contend. When it comes to business models, the freemium model (free of charge + value-added services), which is represented by Tencent and online gaming operators, is worth paying attention to. Free is the means and channel to attract users; premium is a value-added service that provides differentiated personalized services and collects fees for specific users.　　Specifically, it is through the provision of a completely free basic services for ordinary users, for the existence of differentiated needs of VIP users to provide value-added services, to meet the needs of the user segmentation. In the Mobile Internet field, the upcoming freemium is also a follower of the business model, its business model of Internet enterprises Tencent, Google and the grand model similar. It turns out that Tencent and Google's business model have been successful. NetQin business model, the same is the basic services free, value-added services charges. This model can not only avoid the initial cash flow of mobile internet embarrassment, more energy into the user experience, but also to help train mobile Internet paid market environment.　　From the Apple App Store and the Network Qin toll user size, the mobile Internet field, in the user demand and willing to pay the case, pay should be more convenient than the Internet, the market will be broader. From the perspective of industrial development, the shiftIt is necessary to move the Internet enterprises to gather popularity, and the business model should not be neglected. How does a business survive without a business model? From the domestic mobile internet market situation, the charge is still the ultimate goal, mobile games, mobile phone security software will become the earliest charges of two refinement industries.　　However, the future mobile Internet most applications are charged, such as IM, browser, input method and other basic applications are free. From a business standpoint, a free business model is unhealthy, and the mobile Internet is no exception to the emerging industry. In the Chinese market, where the value of intellectual property has gradually been recognised as an unprecedented success in the App Store, mobile internet apps are a logical charge. The key point is that it is hard to support the future of China Mobile Internet for free, because without revenue, the bright future of mobile internet will be a castle in the house.