Commenting on Internet services that exploit human weaknesses

What is weakness marketing?

"The Spirit of the universe, the spirit of all things," said human beings.

But in reality, there are many weaknesses in human nature: greed, fear, jealousy, laziness, lust, greed, vanity, difficult to resist temptation, fear of loneliness, love free, pay attention to the ranks, superstitious experts, worship celebrities, like the drift ... All the weaknesses of human nature are being used and marketed by the consuming society.

All marketing is a weak marketing, targeted at our innate human weaknesses and acquired secular judgments. Think of you for fear of kidney deficiency, fear of obesity, fear of skin black, afraid of illness, fear of falling behind the consumption, think of you in the electric business fight in the discount goods and buy luxury goods in Europe and America, think you are always missing a clothes wardrobe and can not find shoes feet, think you go to Taobao hand and can not finish the Express, Think about the things you bought after you read the ads and the signature of the celebrity, think about the history of your buying and managing your finances-your weaknesses are marketing, demand is being developed, desires are being met, seemingly a win.

But why do you have to be disappointed after spending, and you will regret after your desires are satisfied?

Slavoy Zizec said: "We need to know what we want." "What the marketing of weakness does is to guide people to always need and never be satisfied." Thomas Saidrachek, author of Good and evil economics, said to new weekly: "Not being satisfied with being the engine that makes us grow and develop, also makes us an engine that will never be satisfied."

Human nature is hard to change, and marketing is everywhere. To not be a victim of weak marketing, you must have a strong heart and self-awareness. But when you do, you can successfully sell other people's weaknesses, whether you're selling appliances or values.

Free cheap, who can not cheap? As long as you have consumed, you must be in the various business discounts, free trial activities fell into the trap. Though everyone knows there's no pie in the sky, but under the sign of "clearance, free, big sale, 50 percent", it is inevitable that there will be a surge of blood, no self-control, excitement, and quick persuasion of the unwanted extra or excessive or advanced consumption.

"0 yuan Purchase Machine" is in this mobile phone market competition in the period of cheap psychological and the most popular one of the marketing means. "0 yuan" two words have the effect of people's blood spray, enough to let some people forget that in 0 of the consumption behind is your monthly need to pay you may not use the cost. 0 yuan to buy a good deal? In fact, this is not important, as long as you flash the idea, you have been calculated by the merchant. Accept it, no consumer can be shrewd business.

VIP 1776, the United States off the British colonial hat, declared: all life and equality; In the 80 's, or the Americans, with a "Very important person" as the title of the message, the VIP is widely used, people were pulled back to the era of hierarchy.

In the business sector, the VIP originally refers to the creation of 80% of the profit of 20% people, they are directly related to the rise and fall of the enterprise, staff's job. Therefore, the enterprise to care about it, extra attention: The bank's VIP does not have to queue, the airline's VIP has a separate lounge; QQ VIP in the game Hall can be "kicking people."

It is these "small privileges" that have succeeded in satisfying the already privileged sense of VIP, and also as a tool for corporate promotions--subconsciously, people always want to be the minority of the majority who have the privilege and rank higher in the social class. Businesses are acting as preachers, while the value-added services as bait, while instilling "VIP is not inborn, everyone can become a VIP".

In 2011, a market research firm surveyed 500 consumers, 19% of whom had more than 5 VIP cards. In addition to the familiar monopoly industry, but also includes clothing, catering, beauty, KTV, and even repair shoes shop. 29% of respondents admitted that by withholding a certain amount of money in exchange for the vip;35% of the respondents in order to qualify for the VIP has incurred unnecessary consumption. With the threshold down, the number of VIP more and more, the merchant promised "small privilege" but less and fewer, can cash less, "inequality" increasingly trend "equality", "VVIP" also answered.

Hunger Marketing Foyun Life Eight bitter, one of them for not. However, how many people can do without desire in the world? All mortal beings, many are suffering in the begging, Yixiwei. The more you get the less you want, the more difficult it is to get the flowers. Many times, the process of "begging" has gone beyond the "begging" results, the more difficult the process, the more successful, the happier.

Hunger Marketing is aimed at this mentality. Businesses intend to reduce supply, in order to achieve regulation of supply and demand relations, manufacturing demand "illusion" to maintain higher prices and profit margins, or just to attract attention, increase popularity.

From Apple's series of products and in recent years, the domestic blockbuster can be seen, hunger marketing is basically the way: in product development and film filming stage to throw one after another baggage, or High-tech as a selling point, or to the Director of the draft for selling points, to win the continued attention of consumers. But the core of things is strictly confidential: for example, the appearance of the design of the iPhone4 by Apple for 30 months, the "Jinling 13" has released a variety of movie posters, but until the last one to appear the heroine of a figure, during the two supporting actors in the Micro-blog published on the makeup of the photo is also dismissed. And the core content of speculation objectively in the audience in a word-of-mouth spread.

When the consumer's appetite is fully hoisted, it is the best time to market the product. Be suppressed a long desire once there is a way to vent, the result is rain or shine, the night line, even if the price of a record of 120 yuan, also the field full.

Chest show through the most direct sensory stimulation, let you make money, this is all erotic marketing routines. The problem is that most erotic marketing routes in China are only erotic – the brand is a supporting role when the "erotic" is totally attracting attention.

Good luck, in a short period of time to attract attention, manufacturing public opinion, and at a certain stage known as the topic center, in the long run, business is not helpful. When a brand can only win attention through naked erotic marketing, imagine how weak it is. We know that Beijing Auto Show does not let people remember a new car, leaving only a big chest middle-aged woman figure. ChinaJoy has hundreds of exhibitors, but most of the photos are Dong milk showgirl. Countless online games with erotic words to attract you to download, but most of them can be classified as the next three indiscriminate games.

To step back, good erotic marketing requires technical hurdles-you can't do it with fun, humor, or even elegance, so why not even the basic aesthetic? The girl on the hard drive has raised the Chinese people's erotic taste to a fairly high level, and the Internet pusher has not found it? Please take out the ad posters of CK and Durex, Learn composition, creativity, makeup, posture, and basic nudity.

Sensational to admit that the success of the invasion of your country has been deeply texture, so do not be strange men, they should be their own, mixed bad, I will not come back this kind of sensational advertising words are used as classic copy and widely circulated. Of course, there are more tears, such as the following sentence-"I will see you as my partner and love in my life ... See you as my faith, never abandon, and you never separated, from this moment until forever, I will. XXX degree, more once love. Why does a sports brand have the same advertising words as the wedding vows? I do not know that I have been moved by the "Touched China" to fill, not enough to fan you?

To see another sensational master Fank's advertising words, "I believe that they will be a victory, I do so only to prove myself, to the world to prove my strength, I am Luo Dan is also a guest, I just want to be with you." Obviously, this is a smarter approach. The same is sensational, it lets the big star sink down, so that you really think they are ordinary people, it does not have a silly to play to your successful study of chicken blood, will not be ferocious to rush over your feelings, it just let you in the plain and powerful words to resonate, and thus impress you. From the commercial level, this is to the heart of the sensational, Dan than those two Jinjiang brand is too much higher. Of course, it also means that the probability of your being marketed is greatly increased.

Title Party What is this-Pavlov thinks that asking questions is a human instinct. The curiosity generated by the rational brain expresses the human desire for knowledge. In general, this is a positive desire, it allows people to understand more knowledge and information, and constantly adapt to the evolution of the living environment changes. However, the western proverb says, Curiosity kills the cat. In many cases, if curiosity comes out of the way or is too late, it can cause trouble to people, at least by the title party.

The title party originally refers to some Internet users, they use a variety of quite creative title to attract netizens eyeball, win click Rate, usually the content of the post and the title is not very related, users have seen often cheated feeling. The reason is that the use of people's curiosity, accurate grasp of the majority of netizens preferences. For example, a website a message title is Li in the street was forced to drag the line, the actual content is a picture, a person's hands each took a printed Li endorsement of the big head propaganda paper bag, drag the line on the ground.

Today, not only the network and media news in the title party, strictly speaking, all advertising and business promotional activities have a title party, real estate is the hardest hit. The famous real estate advertisement "buys the house to send the furniture", actually only helps the landlord to transport the furniture the meaning; First-line River view "must be the body out of the balcony to see;" "Open Vision" subtext is the top floor, and "access convenience" refers to the first floor.

The national card is just like the popular "Don't Turn not Chinese" on Weibo now, 90 's almost all of the home appliance brands have played the national brand-Changhong slogan is "to industry serve the country, to national prosperity as its own responsibility", Haier's advertising word is "Haier made in China", Skyworth TV is directly said "Skyworth Love Chinese Heart." In an age when "China can say no", these brands have almost all been successful. However, more than 10 years later, when people's choice is more simple, these brands began to abandon the national card.

Instead, another industry began to shake off the "China" brand frequently. Wahaha was the first to say that it was "Chinese cola"-as if the Chinese should not drink other cola. Then, it renders a commonplace commercial dispute as a confrontation between national capital and foreign capital, and succeeds in forcing the withdrawal of Danone to take the initiative. After hindsight, people were surprised to find that the spokesperson for the National capital was the American Green Card. Another flower of the beverage industry is Mengniu, it can initially be used as a successful business case of national enterprises, but after that, it let "national brand" several times shame, even people have to buy milk powder. In the 2008, after the melamine crisis, the company had the opportunity to die decently, but Niu once again played a sad "million", "some foreign capital predators are ready to prepare a lie, open mouth to stay ...".

Later, we all know that Mengniu did not die, consumers suffer.

Foreign experience taste thousand ramen noodles, pui zhi niu colostrum, mercy milk powder, o gifted milk powder, French-born yuan, card blue make-up, Cardanton, hongxing, Cookie cool faction, Alpena, Bo-xi cabinets, Xinoudian flooring, Nicefeel home, the European time, Li-card, Philippines, Manya Slave, the Wu-sheng audio, camel shoes, are domestics.

Why do domestics like to give their own names? Flavor. Look at the other people Annie baby after the lovelorn, immediately bought a box of flavor Haagen-Dazs, "Wrapped in dry ice, sitting in a taxi, carefully held, and then kept tears, sad to think:" Where the people who love me? Left me to enjoy the beautiful and expensive food alone. Guo once flavor to Hangzhou to play, "go to me a very rich friend (call him small K) Home guest, his home is a villa, the courtyard has a particularly large swimming pool, the day he invited a lot of friends to play together, I and small k two person posture gracefully finish sunscreen, put on Prada's big sunglasses, I wear d& G's bathing suit, he was wearing Gucci swimming trunks, two people leaning on the edge of the pool, around the surface of the water floating on a Armani tray filled with a variety of imported fruits ... "Zhang Yaje teacher once occasionally in the satellite TV film station flavor to see" 2046, "Zhang Ziyi Condain toenail, Carina Lau thick greasy powder, Tony Leung-Chiu's signature-style treacherous smile, accompanied by deliberately revealing the canthus wrinkles, let people again experience the brutal bourgeois of Wong Kar-wai devastated. Thank goodness, the music is still Bosanova style, the tone or Doyle 30 years old, Lan Kwai Fong hangover style, the mood of the high cotton Angkor Wat end has let all Wang fan to die. ”

The foreign moon is not necessarily round, but the ocean name must be not understand but can look very high-end. Why do so many people have no reason to buy love to ramble about foreign countries or seemingly foreign things? Without him, put the ear.

We are very busy with our life outsourcing. We have no time to cook because of work. We don't have time to do the dishes because of the play. Because of the game, we are not free to take the children. We didn't have time to clean the room because of our friends ' party. We sit in the sofa holding a snack into a potato, looking at the sweeping aunt, nanny, restaurant takeout, driving drivers in our lives busy, come and go.

But that's nothing. In 2005, Esquire, the United States chief editor, Jacobs, after watching "The world is flat," virtual out of an "outsourcing Emperor" autobiography: He found an Indian outsourcing company, let this quite responsible outsourcing team to help him check the manuscript material, give his wife gifts, buy daily necessities from the shop, buy toys for his son, Pay mobile phone fees, email your boss, help your wife arrange birthday parties, reject work requests that you don't want to bother, complain about American Airlines, write emails about parents, apologize to your wife, and compile your own Wikipedia. Finally, the "outsourcing emperor" outsourced his family, children and jobs to an Indian stranger on the other side of the globe, complaining that once upon a time the strangers had failed to fetch him a takeaway from a nearby restaurant.

All the trouble of being alive was outsourced by this "outsourcing emperor", and even Ligatures's autobiography bored him--simply outsourcing it to the Indians. The "Outsourcing Emperor" has been a life of many people's dreams: pulling curtains, holding potato chips, sinking into the Dim soft center of the couch, entertaining yourself--that's the ultimate form of outsourced life. Let's maximize laziness by giving our bank cards, home addresses, work units, co-workers, friends, buying tastes, and eating habits to strangers who can solve all the problems. Then the "Outsourcing Emperor" will be able to live as an invisible person, everything is good, only lack of trouble.

But in the end, I have only one small problem. Perfect Outsourcing company Ah, I have been very tired of my laziness, can you help me outsource it?

Celebrities See Kaneshiro holding a bottle of green tea particularly handsome drink off, we are eager to. See Wu wipe a little skin care products can be radiant, we are eager to. See Fan Bingbing with a little shampoo will be able to be in the spirits, we are eager to. See Faye Wong drink a little milk can be young for 10 years, we are eager to.

TV, record, magazine let us know the expression of celebrities, celebrity life, celebrity pain and joy. It makes us feel like we know each other--some of the things that some friends have to say about celebrities--and that's what we're all aware of. But do we really know Kaneshiro, Wu, Fan Bingbing, Faye Wong? Really do not know skin care advertising is ps out, Kaneshiro usually not necessarily drink green tea, shampoo does not wash out the black smooth? We all know that Michael Jackson, who advertised for Pepsi, doesn't drink soda, Penilo. Cruz's mascara ads use false eyelashes, French TV host Danieres Guilberdes said that gold ring even if you wear a generation will not have good luck. We know the "King of advertising" Hou Always, also know "can destroy all the men" Jackie Chan: He spoke of the small overlord machine failed, love more VCD boss in prison, Fen Huang Cola and open the car sold not go out, the overlord to prevent cancer, miss dumplings even be detected with lethal Staphylococcus aureus- These are the kind of things they don't use, just like the skin-care products of Hollywood star Shirley.

Maggie Cheung that face is not to be wiped out with the Olay, Michelle Reis so beautiful also not because of own L ' oreal. However, as long as we choose the difficulty of attack, we will still trust the product packaging that very sincere celebrity avatar-because in the shelves never end of unfamiliar goods, we have been tired of the eyes of the only known, only the face of the celebrity.

Internet addiction Fast, convenient, low-cost, complete, limited edition, 24 hours online ... Regardless of the net purchase turned out at the beginning of what is given to the positive significance, today's You "net slave" to its interpretation only a word: prodigal, prodigal, Super Prodigal.

Online shopping addiction is so cultivated: you may have never visited a supermarket 50 meters away downstairs because Taobao on the hoarding of daily necessities snack snacks, a year or two, there is no possibility of consumption; you have to face the market discount season has never kuiranbudong, because the purchase of the site's strong promotion is really temptation, a few times the goods to the board not to extinguish this enthusiasm; Your dinner will always be three days ahead of schedule, no way, who called group buying site has this pit dad's rules; you buy from the electric Dealer's website The Air fryer has been eating ash for a long time, and half a shelf of new books have never been sealed ... Despite every credit card settlement day, you're screaming, "You want to chop off your own Taobao hand" the results found that "they turned out to be thousand hands guanyin"-you or work to catch the fish non-stop search for new keywords, over and over again to refresh the order logistics waiting for the Express brother let your phone ring. Online shopping is a pit, everyone suffers from compulsive disorder.

Brainwashing Although from 2000 onwards the brain Platinum ads for five consecutive years won the "Ten Difference Advertising" award, but everyone remembers "this year's feast is not accepted gifts only the brain platinum." 2008, has been simple repeated decades of Heng, unexpectedly in the case of Zhao Yan door to dominate the world to kill a way: In that year, in addition to Chen photographer, we all remember the "Heng, Beijing Olympic Games sponsors" and the 12 zodiac order. Yous repeat three times, "China year to send Rui year", Sandi born Ningjing a "wash more healthy", a young and old to the battle "quickly give your intestines to wash the bath!" are not less than the current coverage of bus and subway video terminals, and take turns to bomb the brain empty rubber people-advertisers firmly believe that "lies three times to become true", but also gives us a respite: Fortunately, they will not come the fourth time.

Heng Marketing department once said: "Would rather be scolded, can not be forgotten." "People who have been used to yelling have apparently lived up to its expectations: The top ten worst ads each year are sold exceptionally well." This is not surprising, Chack Paranhuc in the Fight Club, said: "A strong young men and women, want to devote their lives to something." Advertising has led these people to pursue cars and clothes they don't need. Generations of people have been doing the work they hate so they can buy what they don't really need. "In the movie version, the protagonist has also analyzed you and me very clearly:" What are you and me? We are consumers, and all we think about is matter. I don't care about homicide and poverty, I only care about celebrity magazine, 500-channel TV, whose name is printed on my underwear, hair tonic, will steel, diet pills. ”

The money still wants to spend, the ritual still wants to send, the worst advertisement still wants to search to look again to scold. The most fun thing in the world is to take the money to travel to the consumer, remember what you buy, just happy-then, don't think. Thinking will ruin it all.

Hype in the "mob", Le Pen proposed "group is blindly follow." In groups, the individual's intellect and personality are weakened, and groups tend to express impulses, impatience, lack of long-term intentions, exaggerated emotions and simplicity, credulity, and susceptibility to cues. This phenomenon in economics is described as "herding effect", the flock is a very scattered organization, but once a sheep move up, the other sheep will be herd without hesitation, regardless of the front may have a wolf or not far from the better grass.

The most common occurrence of "herding" is the financial market, where inexperienced investors are apt to blindly follow the so-called experts, pundits and insiders. Even if the judgments and information they have learned are rational and accurate, the influx of such a large flock of "sheep", under the influence of amplification and contagion, will also overturn the balance of leverage. As in 2007, when Wall Street was hit by the financial crisis, China's stock market rushed up 6,000 points, and the results were clear when both the food sellers and the cleaners were talking about the fund. In fact, large organizations have already withdrawn from the market, the hold-up is always retail.

Just because the media has committed oolong, the Zhang, who knows only a little about the fur, is the "health expert", although he said that "mung beans can cure all diseases" is contrary to common sense, but can not hinder his book sales of 3 million copies in half a year; the market in Mung bean became a lot of consumers must buy goods, less 35 kg, more than dozens of kg, the price is constantly pushed higher, By its name a brand of mung bean Licorice soup sold to 138 yuan, behind the smile of nature is the merchant.

The definition of famous brand vanity in modern Chinese dictionary is "surface luster". The pursuit of the "surface gloss, illusory glory" is a common human character weakness, no one can escape. Coincidentally, brand name has the surface of the glorious "beauty" and the intrinsic value of the "noble gas", satisfies the woman to the beauty and the rich double vanity, therefore few women can escape in front of the brand name--wears the brand name, carries the brand name, in the mirror, the woman can feel oneself with those advertisement female star has contacted, and fashion magazines to describe the beautiful high-end life has been linked, or even with the famous historical allusions in the Horn of the name of the woman happened to contact, feeling in the mirror of their instant black chicken changed Phoenix. As the book, "Luxury brings abundance", says--luxury goods have always been a noble patent, and today has become popular fashion. And famous brand is popular, just because it can provide you with a momentary illusion of nobility. Hermès in recent years in the famous brand of the reason, but also in the success and integrity of the creation of a low-key princess-style luxury. Low-profile luxury is all about trying to keep a low profile of vanity.

The most inflammatory underwear advertisement in the history of inferiority is from a nasty romantic story: Scene One, the heroine secretly love the hero has been a long time; scene Two, the actor finally opened a night stand; scene three, the heroine in the speech excited to give the male lead two ears; scene four, the heroine in the late night of the home crying, and the wardrobe smashed to pieces-- Narrating: "Why don't I have a bra!!!" From the understanding of marketing to focus on the human inferiority complex to start, all related to the gender of the surrounding goods on the success of half, this is why "a cup of instant C Cup" Magic is very good forever, "let you adhere to the 4-minute" condom has been a success story.

These marketing practices are like magic wand-the core idea of weight-loss advertising is: "There are only two kinds of women in the world, one is beautiful, one is fat"; the toothpaste ad no longer shouted old-fashioned "no cavities", became a "stay fragrance in, not worry about no one love"; chewing gum ads evil charm a smile: "Beauty will not frown on you again." "You don't have to admit your own little thoughts that hit you all night, but when you reach for the shelves--hey! You've been exposed.

Sky-high prices of mooncakes, sky-high cars, sky-high rooms, and even sky-high mustard ... These days, anything can be sky-high. Businesses are sure to believe that the psychology of many consumers is-not the best, but the most expensive. Therefore, they occupy all kinds of commodity price commanding heights, and constantly emphasize the meaning of face, enlarge the invisible value of face, Jiang fishing, and other willing to take the bait.

Comparisons are everywhere. In life, each of us secretly will give ourselves a consumer positioning, but the highest point of the bar will often affect our decision to pull higher our standards. We are always in the comparison of right and right to lose self-knowledge, the mind of a hot, just like high jumpers constantly jump to touch a we can not reach the line.

A few years ago, the marketing slogan of a sky-high house-"dedicated to the top of the world", its sales target group is not in the top of the world, but to try to become the top of the world of the Chinese rich, to complete an unreal "Carp jump Dragon."

When the bank is furious with the VIP queue, you will see how true Orwell's remark is-"All animals are equal, but some are more equal than other animals". It was just that political power had made people "more equal", and now it was business to make people "more equal".

All brands see this. So the bank to set up countless credit card levels, ordinary cards, gold, platinum, black card ... You have to be like a dozen strange to upgrade; Real estate business to emphasize "luxury", "supreme", "WAN admiration, only to enjoy this seat", the best case name let you liver fibrillation-such as "Diaoyutai seventh courtyard" and so on; luxury car brand not only to build limited edition, but also "special for China"; Although it is most likely to be born in a factory in Dongguan, even the fast fashion brand to work with well-known designers, so that you have limited budget in the case, access to the "limited edition" of superiority ...

You really get some sense of superiority, maybe a lot of privileges, and then you fall into the "fatal illusion".

This is the most suitable marketing means for China's national conditions.

One-stop "family is your home"-this is no word game means six words, but eventually become a family convenience store in Taiwan's famous advertising language, just as the essence of the convenience store "daily" signs, insipid, but also the most easy to cultivate consumer inertia. In fact, it has the first half of the sentence-"The whole year has been around you"-this is the central strategy of convenience store marketing: Always, everywhere to provide the greatest convenience of life.

In the "one-stop shopping" to the consumer this matter, the originator of the convenience store outlets long ago to explore a set of shaping the rules of the game: the main residential shopping district, taking into account the office and the station business district, almost all the students and white-collar people haunt the site; selling conventional bread, snacks and beverages, Also according to the local taste of the introduction of rice balls, kanto cooking and cooked food convenience combinations, sales of daily necessities, but the main one person or travel outfit ... A developed convenience store, also provide water and electricity fees, call taxis, booking hotels, purchase tickets and park tickets, such as the full nature of the service, in the otaku in the context of the road, the Japanese outlets the latest launch of a business is: buy a bag of instant noodles can also door-to-door.

Convenience store mode is very easy to use, otherwise there will not be so many TV shopping channels and network outlets have followed the "new one-stop shopping" signs. But the easier it is for you to rush into shopping because of "convenience marketing", the more likely you are to get involved in the trouble of shopping traps.

Social Phobia The American Society for Social Anxiety says about 7% of the world's people suffer from social anxiety disorder, and about 1 of every 10 people in China are more or less troubled by social anxiety. Social networking is the Achilles heel of modern people, and social networks come into being.

Clearly, the biggest selling point of all kinds of social networks is to satisfy people's social aspirations in the virtual world of cyberspace. How many years ago, the British poet regrets that "no one is an island, everyone is a part of the continent," and the social network tells you that you do not need social skills, do not need to cross physical and psychological distance, as long as the ten finger press, you can easily by a piece of land to join an empire. It is said that "non-contact" socializing can occupy 80% of human society as long as you wish.

On the one hand, you enjoy more and more relaxed social life in the virtual world, on the other hand, you will feel more and more indifferent to the love and relatives. People's social skills from small to large in the form of contact with people, there is no real accumulation of communication exercises, the result is that those in the virtual world of social lunatics, in reality is often a social imbecile.

Lifestyle Ikea, is a way of life--sell is a simple green DIY, rural cotton small floral, is "Sweden's happy Simple style", is "full of sunshine and fresh air, but also without losing the introverted and the real" organic life tide. No printing good products, is a way of life--selling is the original ecology and nature, is "highly valued people" of simplicity and simplicity, is "not to say that no printing good product is a brand, as it is a philosophy of life" small fresh golden sentence. Uniqlo, is a way of life-selling is simple design and foundation hundred, is "insist I think I want to do" group Subdivision division method.

"Starbucks is not selling coffee," says Philip, a marketing guru. is leisure; Ferrari is not selling sports cars, it is a kind of crazy driving pleasure and noble; Rolex sells not watches, is luxurious feeling and self-confidence; Hilton is not selling the hotel, it is comfortable and reassuring; McKinsey is not selling data, it is authoritative and professional. All catch "life style" four words, any brand can change the tide to dazzle to high-end, instant lead fashion tide. No matter how many lifestyles are deceptive, the point is--you and I are still eating this.