Communications industry newspaper: "Red Collar" open the "wall" door

Communications Industry newspaper reporter Mao when operators face the Internet at their wits ' end, the lower-threshold microblogging serves as the first hurdle for operators to take the "fence". With WCDMA network of China Unicom, relying on high-speed network, charge in the first camp.　　and Guangdong Unicom's "Red Collar" is its first card offering. June 11, Guangzhou Baiyun Airport. Several media people were at the terminal, all smiles.　　Although the plane may not be able to take off on the day because of the weather and other reasons, they don't seem to be in a hurry to talk about Twitter on their mobile phones. A few hours ago, the country's first micro-blogging alliance, launched by Guangzhou Unicom and Sina Weibo, was held in the city. When operators face the Internet at their wits ' end, the lower-threshold microblogging serves as the first hurdle for operators to take the "fence". With WCDMA network of China Unicom, relying on high-speed network, charge in the first camp.　　and "Red Collar" is its first card.　　"Red scarf" can become the operator to participate in the Internet, 3G business innovation out of the first step, the industry talk. Operators "micro-open Door" red scarf, tone refers to "red Micro bo", and the Guangdong Mobile launched the "Red" business déjà vu, all for the language with a pun.　　Li Han, deputy general manager of product Innovation Department of Guangdong Unicom, said, "Red scarf" alliance through the platform of resources integration, for "red collar" users continue to create value, enhance the value, continue to Zhao "red collar" positive, kuangfu the spirit of righteousness, for the healthy development of micro-blogging society to make a positive contribution.　　In addition to the implied health, more refers to the meaning of "popular" business, "Guangdong Enterprises can borrow ' red ' development industry," a participant in the media editor-in-chief outspoken. This statement was quickly confirmed. One employee of Guangdong Unicom's product innovation department said that "Red satin" is a positive and healthy information disseminated through the Internet, in computers, mobile phones and other media.　　The form is more SMS, is the operator value-added services, and "red scarf" embodies the form of media platform, this and only to participate in the text message is a big difference, which broke the operator wall.　　Sina vice president and Wireless general manager Wang Gaofei to red scarf give very high evaluation, ten years ago, telecom operators to break the first operation of the closed network of thinking, to operators as the core, the parties to work together to create a value chain of data value-added services, which in China's telecommunications sector is a breakthrough.　　3G application Puzzle in Guangzhou to participate in "red collar", heard the operator said the most words is "application innovation", in fact, Unicom has the world's fastest WCDMA network, how to launch products to its application, not only is Guangdong Unicom, China Unicom are all over the puzzle. "Red collar" broke through the SMS business, Voice micro-blog and video microblogging is not only the biggest bright spot, but also broke the original microblogging only the monotonous form of text.　　Previously, China Unicom in Sina Weibo has played the general manager Yimin Video Greetings, causing great repercussions. The unicom launched the Red Collar 3.0 in addition to the video client, but also launched an automatic voice recognitionDo not input, voice search function, support Iphone4retina screen high-definition display. In addition, Yue TV video microblogging and other functions, is also the first time in the microblogging platform.　　The next stage, "Red scarf" will also be integrated microblogging assistants, address book applications, "Zhinwo" shopping area and other more functions. "There is no faster 3G network as support, these features may be castles in the castle." A developer at the conference said to reporters.　　In this connection, Li Han told reporters that micro-blogging technology and Unicom's network advantages, through the "Red Collar" open Alliance, launched a wide range of developers, partners, continue to launch more competitive products and open Alliance services.　　Guangdong Unicom general manager Cho Jian said, into the 2011, in order to further expand the "red collar" positive influence, relying on the latest upgrade, the highest faster rate as high as 21.6m/s Unicom WCDMA 4G Advantage Network, promote the "Red collar" and the exchange between fans to achieve multilateral forms of joint complementarity, innovation and development. "Among the users of Sina Weibo, half are mobile users. As a killer application in the mobile internet era, Sina Weibo has given operators more data flow and more user stickiness, and the series of applications for microblogging products have also been shown to be of greater value.　　"Wang Gaofei said. It is said that "red collar" clients 1.0 and 2.0 have created the App Store on the line of three world load that is over million, the top five of the list of social sector rankings glory.　　and the 3.0 online after the creation of what kind of miracle, remains to be seen. Innovation and activation of the industry chain at present, Tencent and Sina Weibo users are more than 100 million.　　However, there is still no answer as to how to convert micro-blogging traffic into a business model. In China Unicom's "Red Collar" open Alliance, the Third-party developers who have come to seek a way out are waiting. More worrying is that it's just a concept hype that doesn't give the participants the benefit they deserve.　　This concern is not unreasonable. As early as 2010 years, China Unicom has embarked on joint Sina exploration Innovation products cooperation.　　From the initial World Cup interactive marketing, campus promotion, to micro-blog news reminders, unicom users micro-blog login authentication optimization, the two sides successively in the brand, products and other aspects of cooperation to try.　　2011, the two sides again increased platform capacity to open cooperation, the first in the domestic launch of Sina "Voice micro-blog", attracting many celebrities "test water" use, become the Spring Festival during the popular microblogging products, "never see the platform produced by the economic benefits", a developer said.　　However, the Guangzhou "Red Scarf Client" High-profile debut, should give an answer to the industry chain: for the Internet platform Sina Weibo, increased stickiness, operator data business has brought an increase, and "micro-customer treasure" as an effective tool, can fully use the advantages of the entire micro-bo, for enterprises to play a role in fuelling. "Let the Enterprise brand fly, let Micro Bo celebrity famous, let social institutions influence rapidly expand, so that all the red scarf users forever free enjoyment by the red scarfOpen Alliance Partners Bring value!　　Wang Gaofei said. Three innovative micro-customer treasure "micro-customer treasure" is the first micro-era mobile internet Marketing service platform in Guangdong Unicom, with the help of mobile Internet Marketing Service tools for Red Collar Alliance enterprises to provide a variety of marketing service support, according to the social marketing technology, in accordance with user demand changes to provide continuous improvement services. "Micro-Customer Bao" has enterprise micro-bo, micro-concessions, business news, two-dimensional code electronic verification of the four functions. Alliance companies can publish their own mobile phone and Weibo coupons, also through the various communication platform of Red Scarf, MMS Magazine and micro-blog form to millions of of users to spread; Enterprises can also through the system production, distribution of their own MMS mobile newspaper, through SMS, MMS to achieve marketing, service, training and other functions　　Through the two-dimensional code system to achieve the mobile phone coupon verification, two-dimensional code delivery coupons, two-dimensional code movie tickets, two-dimensional code membership card and other functions. Yue TV "Yue TV" video microblogging by the Guangdong Unicom joint South-Canton Media jointly developed. Yue TV client and Sina Weibo direct binding, mobile phone after video can directly upload micro-bo, that is, to achieve real-time synchronous micro-blog display, and it supports a number of platforms, including the iphone and Android phone terminals, PC terminals, but also support all network mode, with Unicom high-speed network, Achieve speed upload.　　In addition, the Yue TV client built-in Southern TV rich TV channels, using the App Store download mode, support micro-blog synchronization, while watching TV to send Micro Bo. Red Scarf 3.0 Red Scarf 3.0 is the Guangdong Unicom on the basis of Sina Weibo innovation launched, both Sina Weibo full function of the third generation of micro-blogging clients. The 3.0 version compares previous versions with six new features: First, with the latest version of Sina Weibo official functions, the second is to have automatic speech recognition input, voice search function; Third, the innovative Voice micro-blog function; Four is can quickly link unicom online business hall, wo portals and other wonderful 3G application services The five is to provide the 3G video micro-blogging service; The six is to support Iphone4retina screen high-definition display. The next stage, the red scarf will also be integrated microblogging assistants, address book applications, "Zhinwo" shopping area and other more functions. Red Scarf Client 1.0 and 2.0 have created the App store on the line three world load that is over million, Rong Deng's social plate list of the top five of the brilliant results.