Content marketing: On the end is the overnight food?

Absrtact: Compile: All Mojito Guide: do content marketing, is write a few jokes funny? or by forwarding the brush screen to add a fire to the hot topic? In the age of information overload, the most valuable will not be the overnight dishes like many times to see the jokes. Good content

Compile: Mojito

Guide: Do content marketing, is to write a few jokes funny? or by forwarding the brush screen to add a fire to the hot topic? In the age of information overload, the most valuable will not be the overnight dishes like many times to see the jokes. Good content marketing, not the fast food on the assembly line, requires the chef to cook carefully.

Today, companies also want to rely on their own web site on a recruit to eat the day, the idea is outdated. In order to stand in the commanding heights of commercial communication, it is necessary to set up a platform marketing strategy and pay attention to the marketing content of the publishing company.

The first task of content marketing is to understand the customer and develop content strategies that cater to the needs of consumers. Simply put, as long as the conditions permit, to meet the needs of consumers as a guideline for publishing content. Although the communication platform is yours, but still have to put down "my territory I decide" arrogant, more "sincere seek exchanges" attitude. It's easy to say, but you want to do it all the time, you have to plan and set the rules.

At present, the content marketing dinner is full of overnight food annoying diners, but also let chefs headache: how to make new dishes in content marketing, how to achieve the strategic expectations of content marketing?

The following angles may help solve the problem:

1. Content is also a relationship

When you focus on your popularity, you tend to overlook the editorial quality of content and the relevance of your brand strategy. I saw you seize various opportunities to attract consumers, a variety of popular jokes first turn to say, the result is the social media platform into a messy content platter. When making a traditional advertising strategy, almost every company is careful to consider the business focus, analysis of consumer demand, testing the feasibility of the scheme, no one would like to drop a large amount of money-but, if the network is not considered on the issue of content, it is like an indefinite scheme on the cost of advertising. Why do content marketing? What kind of content marketing? Don't rush to make jokes, step back and think again-your thinking will bring you benefits, it is the process of "front development", can bring you a good idea of strategy.

So, despite being "content," We are essentially creating "relationships" based on customers. Methods you may already know include providing valuable content, being proactive in the online community, recommending products or services to facilitate transactions. You may forget that the digital age of customer relationship maintenance, or to do the same technology products "test-learning" mentality. In other words, know how to quickly adapt to changing market demand, adjust the program actively response. Your content marketing is maturing as you continue to tap into the appropriate content. Therefore, one of the strategic points of content marketing is committed to continuous testing, continuous learning, refining the most effective way, so that your marketing team has the attention and strain.

2. Data: early, appropriate diligence

Content marketing is not to make jokes, the content is only the first step, from the feedback to see the clue is more critical.

Using key data for the company's core positioning allows the company to determine what platform to use. One of the basic methods to strengthen consumer participation is to improve content and grasp the future trend from feedback. For example, the company may have been committed to optimizing search research, in which there are rich data and successful experience. To develop beautiful content, you can ask your SEM team to see what topics and keywords are most recently the ones that can reflect the market hotspots and have the potential to make users interested. It then studies the content topics of these keywords, creating systematized content based on these topics and pushing them within each platform.

3. Point of view: Where is the original?

Does your brand express its ideas on social media platforms? Put forward the opinion, is to build brand image. To try to express your opinion, in fact, these opinions are not straightforward, they must revolve around the positioning of their own brands. Grasp your brand positioning, and continuously publish your original point of view, this is a fresh brand marketing. By doing this, you will find that every day you think about the metaphysical questions: Who am I? What do I stand for? How do I communicate with the outside world? What tone of voice do I speak? What are the characteristics of my personality when I face the challenge? Think about these questions, build your fixed style, and draw up your ideas.

4. Pure Food

When publishing content, be sure to pay attention to the accuracy and reliability of the content. Important details must be consistent with all external propaganda materials and the objective facts of the media coverage. You are not creating confusing news, you are in your own official channels to publish information, information sources must be reliable. As to whether or not the filter continues to be a source of information, it can be measured by technical evaluation methods such as data feedback.

5. Complete technical Equipment

Use the technical innovation team to provide assurance for more powerful content operations. Find the right managers to drive content marketing and equip them with certain equipment to help them make decisions. The essential hardware configuration for content marketing includes content marketing management software, asset Management, workflow and content analysis, and so on. Good tools will ensure that content marketing is lean, flexible and agile. A good kitchen and a good cook are bound to have good dishes.

These mentioned methods are very rational to listen to. But now there is a trend of fast food, swarm to do hot. In fact, taking the time to develop clear strategic principles, careful planning is a great way to do content marketing. The derivative of the content and strategy can not be confused, otherwise, you will only find that the brand in the messy content more and more blurred.

Translator PostScript:

Every day to see jokes, listen to gossip, you remember who? Social media seems to be reducing the cost, and it actually raises a bigger challenge: how do you let yourself be remembered when everyone is making a sound? The pursuit of fast is difficult to endure, slow, calm down, locate yourself, understand others, invincible.

The original author: Matt Kumin