Convenience stores and e-commerce are no longer fresh

Whether it is offline store business, or online electricity supplier, the cooperation between the two sides no longer fresh. As early as 2012, Lynx Service Station has provided community parcel collection business. However, a year after the two sides hold hands, Beijing Commercial Daily reporter interviewed found that cooperation is still in the preliminary exploration phase, both from the collection, mobile terminals or self-built platform, failed to start a wide range of chain brand thinking is still significant Fossilized.

Collection from mentioning hand is not love

On behalf of business: Ali, Jingdong, Amazon, Shop No. 1

When online shopping becomes one of the major consumer patterns in China, the issue of how to receive parcel courier after you have just clicked the mouse is a question that needs to be considered. No one at home, express knocking no one answered, had to implicate the logistics company to send once again; frequent online shopping or personal privacy may be exposed, the express mail address on the name of the address phone may become criminals "financial secret key." For these reasons, setting up a collection point for a parcel at a convenience store frequented by consumers has become one of the major cooperation modes for e-commerce and convenience stores.

The thriving city convenience store has also become a battleground for e-commerce giants. Lynx service station as early as in 2012 to provide package collection business. Beijing Commercial Daily reporter recently experience Lynx service station found that when placing an order, Lynx will provide detailed information on behalf of the collection point near the consumer click to complete the order. When the parcel arrives at the convenience store, consumers will receive notification of the arrival of text messages, with the password on the phone to receive parcels. The whole process does not have to pay an extra fee. The official said that the main chain stores in cooperation in Shanghai, including good, may and the whole family, while in Guangzhou is the convenience store giant Meiyijia. In Beijing, the convenience store did not reach a similar well-known chain brand cooperation, mainly still social shops and community properties.

Jingdong Lazi convenience store is in November last year, the preferred object for the Tangjiu convenience store in Taiyuan, Shanxi Province. Tang long convenience store in Taiyuan every 50-100 meters there is a store area of ​​about 50-80 square meters, SKU number only 3000. High coverage and limited capacity have become one of the reasons for the long history of Jingdong. After the cooperation between the two parties, consumers can buy about 30,000 kinds of commodities in the Jingdong Order, and then go to the convenience store to pick up their parcels or require the nearest convenience store for distribution. In March this year, Jingdong conducted O2O integration business with tens of thousands of convenience stores in 15 cities such as Beiguan and Guangrao, but so far no new developments have been disclosed. In addition to the two B2C giants, Amazon and No. 1 stores in Shanghai and more than 300 family-owned convenience store opened an order parcel service.

Commercial Daily Comments: Despite the optimistic about the convenience store e-commerce parcel collection and self-service, but the dispute has been considered the interests of both parties cooperation. To Jingdong, for example, in cooperation with Tang Jiu, Jingdong had good neighbors after a brief trial of water broke up. At that time, good neighbors were asked to use the Jingdong POS machine swipe card, but they are more inclined to use their own POS machines. In addition, as the convenience store physical storefront need to pay rent, more storage of the store will bring space pressure on the storefront. It is noteworthy that, although the e-commerce retailer has been keeping pace in the field of convenience stores for a long time, it is still in the initial collection mode of cooperation for a long time, and some areas have not yet conducted in-depth exploration and brandization is not enough.

Terminal payment intelligence is difficult to popularize

On behalf of business: Alipay, La Cala

With the popularity of wireless, mobile terminals will also become standard in convenience stores. In December last year, Alipay wallet reached a strategic cooperation with Meiyijia, its 5500 convenience stores opened Alipay wallet barcode payment, users simply open the Alipay wallet when the checkout to make the cashier to scan the bar code to complete the payment formalities. Into this year in January, Hongqi chain Huadong and South China Hizdu more C-STORE and other convenience store brands also support bar code payment, from a national point of view, bar code payment convenience stores a total of 8,000, located in Sichuan, Guangdong, Shanghai, Zhejiang, Jiangsu five provinces and cities.

However, the combination of Alipay and convenience stores is subject to policy restrictions. In March this year, the central bank said offline bar code payment will endanger the user information security and financial security, to stop it. This decision to Alipay wallet bar code payment temporarily slowed down the pace. Relevant person in charge of Alipay said that as a result of the contract, not all the convenience of the store to stop all the cooperation, but also with the relevant departments to actively communicate.

Different from the Alibaba Alipay, Lacala also with wireless financial services, the achievements of its marching ambitions. In addition to a simple credit card payments, utilities and other functions on behalf of, LaCala open treasure also make up for consumers in the convenience store shopping goods shortage and out of stock issues. It can be seen that La Kala's community e-commerce business is not entirely a "business" in the sky but is based on the upgrading and expansion of its original community convenience financial services business.

It is understood that through the shop Po terminal, community residents in the community convenience store brush bank card payment, you can online shopping, including small appliances, food and oil, household goods and other convenience stores and community stores in a small variety of products.

Commercial Daily Comments: Maintaining data security is a required course for third-party payment means, popular new means of payment is also a prerequisite for their access to the convenience store. Although the policy of bar code payment restrictions, but does not mean that mobile terminals and convenience stores to stop this cooperation, more intelligent and secure means to be developed. And similar to the application of La Cala function, due to lack of popular science led consumers to abandon, let Raquel pardon the line.

Self-built platform to be tested

On behalf of business: Hey off, Wumart

Compared to the e-commerce platform and convenience store business cross-border cooperation many problems to be solved, self-built platform to tap the community market has become another "last mile" of another benchmark. Compared with the previous sales model relying on the catalog ordering and distribution in Wumart convenience store, today's Hey Ke and the fresh bee network that fully tapped offline resources to complete O2O service also showed the development potential of the "last mile" market. And Wumart catalog sales model is similar to Hey customers are also promotional materials offline consumers offline "online". However, different from Wumart, Hey customer broke through the traditional business model, Beijing Commercial Daily reporter did not find any goods in the Hey Hotel in-kind, shelves placed on all kinds of goods promotional materials.

According to store staff, consumers can understand the promotional materials through the product, or through the touch screen for more product information, and ultimately direct in-store orders, SF Express logistics to send home or home. Beijing Commercial Daily reporter saw the display rack display of promotional materials in about 100 products, including shoes and suits, fresh, milk, household appliances and other commodities.

Like Community 001, Fresh Bee Net is not the first community company to connect Shang Chao with consumers. However, within 1 hour delivery speed still let it gather a lot of popularity on Sina Weibo. Yesterday, Beijing Commercial Daily reporter saw in his order page, although the delivery need to pay the freight, but because of Starbucks, Baxi and haha ​​mirror and other more popular young consumers are in the fresh bee network purchase list, and a Compared with the previous month, the attention of the website increased significantly.

Commercial News Comments: In the United States it seems, through their convenience store network layout will Wumart hypermarket products added to the community links, not only can effectively make up for the impact of e-commerce supermarkets, but also for the convenience store to accelerate the expansion brought opportunity. However, although compared with Taobao, No. 1 store cross-border cooperation, self-built platform to effectively avoid the risk of interest division, but the ability to attract passengers or slightly weak. Hey passenger by virtue of logistics advantages, "reverse" to do business with a high probability of success, but the industry believes that fully cast off physical shelves ahead of the business model remains to be tested by the market.

Beijing Business Daily reporter Li Du Lu Yi Shan Zhou snow