Cool music claims that rumors of an offshore company's takeover are untrue

Although cool music claims to be bought by offshore companies untrue rumors, but did not expect to spread by peer mergers and acquisitions, the situation seems to be the epitome of the current plight of the industry, the industry believes that for the entire network music industry, a lot of mergers and acquisitions of information to a certain extent, and the industry-related costs

Acquisition rumors are frequent

Last week the industry rumors an offshore company called Music Corporation will buy cool music at a price of 100 million dollars, and the two sides are now negotiating on acquisitions. And just yesterday, the people who knew about it have been bought by Ocean music. The music website, founded by Thunder and Waich in August 2005, has been the focus of the industry after the shrimp music has been under Alibaba's income.

Cool music was acquired in the news two days later, another music class site to the media every day, it is now and Alibaba to negotiate acquisitions.

Coincidentally, the domestic small fresh music application jing.fm in October this year also reported the acquisition of news. After Ali Baba swallowed the shrimp music, three music websites have been caught in the buying scandal.

However, and every day, the active explosive material is different, cool music attitude. In Monday, cool music publicly responded by saying that "an offshore company will buy cool music in nearly billion dollars" is grossly untrue, and even suspected that the rumor was a malicious attack. However, Cool music CEO Thunder did not respond positively to the media.

The effect of the charges is not present

"The first half of the network music industry is also noisy to borrow profits, the second half of the spread to be ' prostitution ', this contrast is clear enough," an industry personage to Beijing Commercial newspaper reporter Blunt.

This June, the beginning of digital music preparation Levy has caused a lot of concern, not only the shrimp net COO Wang frankly since June, including its many websites will be full implementation of charges, NetEase Music senior director Wang Lei in this September also disclosed to the media, genuine Internet music industry will start charging trial.

However, the music web site, which has shouted toll slogans, is currently being implemented with few actions. Recently, Sina Weibo vice president Zheng publicly pointed out that the Internet companies to make money through the online music is still difficult at this stage, a short period of time to change the Chinese user bias free to use the music habit is difficult.

Public data show that the current cool music active users have reached 250 million, wireless users 40 million, in 2010 cool music has achieved break-even. It is understood that although the charging model for cool music is one of the means of commercialization, but the current advertising language game transport revenue almost support its full revenue.

Difficult to escape integration pains

In fact, even though the cool is trying to draw a line with the acquisition, the analysis points out that the digital music industry still has a greater integration potential, and from the industry development point of view, mergers and acquisitions or network music out of the predicament of the road.

Zheng has made suggestions on the development of the music industry in the Internet, so long as the scale is big, the profit problem can be solved. There is no doubt that consolidation is one of the quickest ways to achieve this goal. It is gratifying that the internet giant's interest in online music is not low, Beijing business newspaper reporter learned that, for the test water music industry, Alibaba set up a special music division, after taking the shrimp music to every day beautiful also have investment intention. In late July this year Baidu will be seven years ago the acquisition of independent music software thousands of listening to officially renamed Baidu Music, to strengthen the integration of music products.

"As long as the music website can develop healthily, I don't care whether it's an independent development or a takeover by a big company," said Mr. Lee, a music website product director, to the Beijing business press, "but it's not easy to make China's online music industry as legitimate and profitable as it is abroad. ”