CPS divided into ads can not be the lifeline of the

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Many of the new companies are in the fantasy of customers in the CPS is divided into ads, to 16% ppg 10%, attract a large number of individual AdSense, thus defeating PPG. All think, as long as the bottom of the money, earn less or do not make a profit before making a yell, do cps divided into ads is the best. In fact, this is not a matter of!!!

First: What is CPS split into advertising?

CPS (English costing per sale abbreviation), that is, in accordance with the sales of the successful payment Commission, in the specific failure to lead the user to produce the purchase behavior after the number of users or the purchase amount must be divided into proportional to the way of billing.

From a verbal understanding, CPS's 0 risk is due to a successful transaction to pay Commission. In fact, many people overlook two factors: one is the opening of CPS service fee and management fee per month, CPS industry to do a better alliance is the results of the network, CPS opened service charge is 5000RMB, the management fee is 2000RMB per month; second, CPS is a non-mandatory form of advertising, The alliance will not guarantee how many websites will launch your CPS AD, and if your brand or commission is unattractive, you may not have a few sites to vote for.

Second: CPS's price/performance problem

Personally, I think CPS is not the best choice for some high-profile Web sites. CPS's opening service charge and a fixed monthly management fee, in fact, there is no cost-effective. Imagine, if you thousands of yuan per month input, just in exchange for several or more than 10 small sites (day ip<1000) to put, one months to bring sales increase is likely not more than 1000 yuan.

Third: Why no one put my CPS ads?

The question is easy to answer, transposition thinking, if you are the webmaster of all sites, CPS is free to choose, with every customer sincerity products now fame, also have to the customer sincerity goods as high as 16% of the split, I why choose you an unknown and commission only 8% of advertisers?

Its four: Every customer sincerity is really rely on CPS beat PPG?

I can definitely tell you the answer, no! Where the customer sincerity product CPS advertisement, as far as I know should be the result net to do best, but the result net so far from every customer sincerity goods hand to get divided into advertisement fee only about 700,000, that translates into sales also on 4.375 million. This is not the point of sale, which is relative to the total number of customers.

But, peers such as PPG, when, excellence are doing this, and in order to occupy the market, and improve the VANCL on the internet to show opportunities, where the guests will still do. It can be concluded that CPS does not play a decisive role in the win of PPG, at best, but only to promote.

The latest data show that PPG received 100 million U.S. dollars after the venture, now the CPS divided into 25%, every 100 yuan sales to pay 25 yuan commission, a few peers can afford it? Even if you really can afford it, does your brand have PPG and van ring?

This article original starting in the world's Sky-Eye blog (www.14k.net.cn), reproduced please take the

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