Creating a new world is not easy

Within seven days of the New Year, everyone said that the most is the WeChat red envelopes, overwhelming publicity and discussion have made him the same as the myth, even if there are a lot of calm voice can not stop.

There is no doubt that the WeChat red envelopes is a very good product, as opposed to Ali's 1.0 era of local red envelopes, Tencent this time playing is 2.0 social red envelopes, so even come up with 10,000,000 sent red envelopes, even if Alipay informed by SMS Red packets subsidy calls, even though Taobao and Weibo also advertise Alipay wallet everywhere, but no matter the momentum or the data, than the 30 million tied card users WeChat payment.

But just as the data released later, millions of people grab the red envelopes relative to the number of 700 million users of WeChat, it is a drop in the ocean, of course, did not give micro-channel payment to drive the number of new users, it is estimated millet 3 micro-channel Pre-sale that time. Therefore, this is just a marketing campaign, in addition to proving once again that WeChat this platform Niubi, and WeChat payment in the mobile terminal operation is easy, strong compatibility, TenPay team product manager familiar with humanity, not too much The direct effect.

Therefore, advocating what WeChat red envelopes to subvert the payment into a mobile payment standard, are layman blind bluff! New Year and classmates gathering, in addition to a bunch of people I basically are the traditional industries, what surgery of the brain surgery, Real estate company management project, the chief investment adviser of securities companies, open farm chicken breeding, college high school teachers ... ... investigation, wechat are useful to use a lot of micro-Bo, micro-channel payment did not open, micro-channel red envelope know Do not know how to play, the basic public account subscription is a career-related, soul Chicken Squad or jokes, not many business accounts.

Of course, my investigation has limitations. It is basically a group of middle-class people who work and live in big cities. They are still sensitive to Internet products. The mobile Internet is not too far away for them. Smartphones are just more for them. Mobile phone does not matter smart, when basically no one looked down at the phone to eat. They occasionally use the car ticking tick but not mobile phone payment, they will find the restaurant will use the public comment will coupon redemption coupons but pay or brush credit card, they are the preferred online shopping Taobao and pay with Alipay, but the investment banking or buy a house to buy Gold or buy the fund, a small part of the remaining treasure, financial management is never heard of.

What WeChat order, WeChat check-in, WeChat booking, WeChat membership card is a magical thing to them, but I'm sorry, why should I use it? Just as I introduce them to WeChat payment how to facilitate wechat How fun red envelopes, they asked back, this stuff safe? I tied the bank card money will be stolen? Alipay and what is the difference? You are so enthusiastic promotion is to help Tencent advertising it?

When those who deal with the Internet every day and dream of using the Internet to subvert the world's friends to see these do not know what they think?

We feel very cool things consumers simply do not feel because they need to solve new problems rather than cool.

What we think are advanced things Consumers are worried about instability because they need safety first rather than technology.

What We Think Good Consumers consider advertising because they need experience rather than word-of-mouth.

Alipay spent 10 years to establish more than just a payment standard, as well as trust system, consumer processes, scene set up, although I believe WeChat payment in the mobile terminal to establish this standard will be much faster than Alipay, first, mobile Internet The speed of its own development, the second is based on WeChat users and business public account system, the third is a large number of cases and experiences can learn from.

However, relying solely on similar beeps taxi subsidies fare, WeChat red envelopes such marketing activities to pull is unable to solve the actual problem. The simplest question: Will the current WeChat payment in addition to taxi, grab a red envelope and WeChat comes with recharging, your mind can jump out of the new payment scene?

I am sorry! You can not answer because you pay online or by credit card, you are still on the PC shopping card or Alipay payment, you have little chance of shopping on the phone side operators also place, because you Trust the bank, trust Alipay, trust operators, because you have not understood why a chat software suddenly replace your credit card and Alipay!

So whether it is WeChat or TenPay, please forget the pleasure brought by the brief climax of WeChat Red Packet. Subversion of an old world is not easy and it is harder to create a new world. Although Michael Reckhow, Paper Project's product manager, said "Not all good apps start with a billion users and may only start with a small number of users." But for WeChat payments this is not a good application but a Future payment platform problems.

There is no scene there is no payment, this is what WeChat said, so good payment scenarios? Wait and see!