Ctrip and Tourism search faucet where the net cooperation has been "settled"

China's largest online travel booking provider (OTA) Ctrip and Tourism search faucet where the net cooperation has been "settled", yesterday both sides to the Beijing commercial news reporter confirmed the marriage message. Beijing daily newspaper reporter saw yesterday, Ctrip products where the network set up for the first eight years. The "hand-holding" of the two giants is a short-term sight. But in the industry's view, Ctrip and to where the network marriage, but also will strengthen their future biggest competitors. Although it is in the "honeymoon period", both sides have their own plots, and even left behind.

For the first appearance go to where net

Beijing newspaper reporter yesterday to go to where the net, in the "Beijing" to "Sanya" tour line search found that there are ctrip to provide 40 of the balance of products. In the "Holiday plate" supplier selection, Ctrip also and the same way network, cattle network, such as dozens of of suppliers appear together.

To this, where to go Network Vice President Peng Feiro to Beijing business newspaper reporter said that the two sides in the holiday products reached a certain cooperation, the hotel and air tickets business is still in negotiations, the future Ctrip all tourism products will be access to the holiday channel. According to Ctrip insiders said, no accident, Ctrip hotel, air ticket products will be at the end of this month where the online line.

According to the 2012 annual report published by Ctrip, the company net profit of 714 million yuan last year, compared with 2011 year big decline 34%. When fan, the chief executive of Ctrip, said at the time that the company was making a series of business adjustments. This makes the industry generally believe that now return to the "Liang Jianzhang era" Ctrip, more emphasis on traffic data. So, the back of the big guy Baidu to where the network platform, in addition to the attractive flow, but also assembled a large number of loyal users, this is also the most ideal backer Ctrip.

Cooperation is referred to as "breeding of tigers"

According to where to go network in charge of the introduction, the two sides of the holiday product cooperation is not "TTS system." In Cool News CEO Haijun, Ctrip and go to where the struggle before the net, the biggest contradiction is where to go to the network to enter the booking business, become Ctrip competitors. This cooperation has not eliminated the problem, but Ctrip for the rapid growth of performance, have to and where to compromise. This also can see, Ctrip now more value and art dragon nets, the same way network and other enterprises competition, and go where net of the fire is just something.

It is understood that since this April to where the network launched the "TTS system", where to go to the network has been seen as the transformation to do OTA. Although where to go the net is firmly denied, but the fact is where to go net in the Hotel direct area has contracted nearly 30,000 hotels, almost Ctrip, Yi Long network of 40,000 hotel number.

Powerhouse Consulting President Wei Changren said, to where the network after eight years of development, has now "wind and wind." Where to go in the future, whether the net can achieve greater success, does not depend on Ctrip. But if the Ctrip does not and where to cooperate, will lose to where the net considerable order. Haijun said that no matter where the network to develop, to the current enterprise size and flow advantages, can do a successful OTA, if it is involved in booking business, the future will certainly become Ctrip's biggest competitor.

Platform model is a trend

When Ctrip announced where to go with the web, Ctrip still opened up other areas. Ctrip CEO Liang Jianzhang said Ctrip will continue to build an open platform strategy to ensure the company's healthy profitability and rapid growth. He said that Ctrip to ensure the best price, on the one hand will continue to follow the price war, on the other hand, through the open platform to introduce more rich supplier products.

An online tour operator says it will take at least a few years to get there. But Ctrip is also seeking "change", in addition to where the net is trying to make a transition. According to a person familiar with Ctrip, Ctrip is currently trying to open up a part of the business to do platform mode, to learn where the network, cool network Some of the business is also in the "intense" preparations.

Wei Changren said that foreign online tourism market search platform model and OTA mode accounted for half of the total, the overall component difference is small. However, there are differences in online tourism market at home and abroad, the future of Chinese online tourism enterprises will tend to "platform mode +ota" mode of turn, where the network and Ctrip are also sending signals of this change.