Ctrip, go where share prices continue to fall, the online tourism market again outbreak of fierce price war

The share price that went there continued to plummet. By the close of January 10, the share price tumbled 13.66%, down 4.63 dollars, and ended at 29.26 dollars, changing the strong trend of the previous few days. Also on the same day, where to go competitor Ctrip shares also fell sharply, falling 9.03%, down 4.02 dollars, and finally closing at 40.49 dollars.

What is the cause of Ctrip, where the share price will continue to fall? One investor said that the reason was a pullback in the U.S. stock market, on the one hand, and the market worried that the online travel market had once again erupted into a fierce price war, and the war disrupted the normal online tourism market.

Just yesterday, where to go. CEO Zhungchengsu says the online travel market is moving into the next phase, where mobile apps are going up dramatically, and demand for destination services on mobile apps is soaring, which is the reason for setting up the Fourth division of the Company (destination Services Division). However, the outside world, where will be the United States to launch a shock, and the United States Group hotel group purchase Business "Die Knock."

Ctrip is also in the adjustment, in addition to group buying in mobile clients and PC sites from the two-level channel for a level of channel, PC official online in addition to hotel group purchase, but also related to hotel catering and peripheral products, Ctrip intends to upgrade the business to the main battlefield.

Insiders pointed out that the recent Ctrip said 2014 the only target is market share, net profit no KPI, negative profits at the expense. Ctrip New Year price battle affect rivals, not only travel OTA, even buy industry will be involved.

For the current fall in share prices, where to go a senior executive on Tencent Technology, many people do not understand where to go mode. Users need more content, where to set up the ground team, is to adapt to the online tourism market development, to meet the needs of users more, did not want to play price war. The share price fell because of investor panic over the price war and the reaction caused by the shock.

These people pointed out that in the long run the value of online tourism is very clear, foreign online travel giant Priceline market value of nearly 60 billion U.S. dollars, TripAdvisor worth 12 billion of dollars, to where the market value of 3 billion U.S. dollars, there is a lot of room for growth.