Dangdang CEO Guoqing: When the loss in service and price war, value!

As for the price war between E-commerce enterprises, the individual believes that the price war itself there are problems, because the price war is not conducive to the development of electric business enterprises, is not a long-term means of mutual win.

IT Business News Network

(Reporter salted fish) Recently, there are media reports, one of the largest electric platform in China Dangdang and the first listed in the United States, the Chinese electricity business Mai Lin both issued annual earnings. The results show that Dangdang lost 36.3 million dollars a year, and Macaulay has a net deficit of $33.3 million a year.

The financial results were shocking. When the media interviewed Dangdang CEO Guoqing, he said: "When the loss in service and price war, value!" ", the general loss of the electric business enterprise is not a two, then on Dangdang's earnings and Dangdang CEO summed up the loss reasons for these two issues, IT business News network reporter to the industry e-commerce research expert Arimus interviewed.

For Dangdang CEO Summary Dangdang loss reasons, Arimus said, loss in service, then the quality of service upgrade or not, the quality of service, to a large extent, depending on the consumer's evaluation. May Dangdang really in the service investment increased, but the effect is obviously not obvious, service to do in the end good or bad, or consumers to decide.

As for the price war between E-commerce enterprises, the individual believes that the price war itself there are problems, because the price war is not conducive to the development of electric business enterprises, is not a long-term means of mutual win.

Of course, sometimes the necessary price war is needed, but the condition is that the price of the sale is higher than the cost price, to profit for the purpose of the price war is possible, but the final result of the loss of the price war, in fact, from the development of electric business enterprises is not advocated

In other words, some gains outweigh the gains. If the price war is the result of a loss, then the meaning of the price war is not much. At the same time, for shareholders, the loss of a price war, shareholders may not agree, unless by playing a price war, can make

The current market share to achieve a leap, such as the past 10% of the market share, after the price war, occupies 50% or more of the market share, otherwise, shareholders are difficult to explain, not convincing.