Dangdang combined with 30 brands of exerting force clothing

Combined with the 30 brands of the clothing in the completion of the season and the end of the clothing market layout, yesterday, in the Dangdang together more than 30 clothing brands of the conference, Dangdang CEO Guoqing announced, will be in the future to become "fashion power", Big clothing category, 3 years to turn 5 times times the scale. 　　The move is interpreted as, Dangdang and the cat to fight for the market share of clothing category. Guoqing said that, in the previous tail goods sinks, Dangdang More is in doing some over the season clothing and special sale of clothing, now "will be the new clothing online sales time further ahead, so that consumers can be in Dangdang to get the new quarter, when the season tail goods, reverse-season products, such as diversification of the choice." "It is understood that focus on high-end positioning of the Dangdang clothing for the first time clear to create a" fashion electric dealer. Dangdang Vice President, Clothing division general manager Deng said: "The future Dangdang clothing not only to create boutique clothing shopping platform, but also to highlight their ' fashion electric quotient ' image temperament." 　　"Analysis that Dangdang apparel positioning in high-end, there are more than 2000 lines under the line of clothing big-name, Dangdang to the clothing brand in the uphold the principle of" merit ", and constantly open the platform to more offline clothing brand. Senior Observer Ruzenwang told the New Express Reporter: "In recent years, China's apparel electronics market has more than 3 C, the major electric platform to seize the clothing market, mainly to fancy the high gross margin of the garment category." "Through the department store and platform of the" Double wheel drive "strategy, as well as meticulous operation, differentiated category Focus strategy, Dangdang since 2013 has maintained high growth reverse attack momentum.　　 　　Dangdang 2013 fiscal year in the second quarter, including platform business, Dangdang Q2 overall revenue reached 2.218 billion yuan, of which department stores for three consecutive quarters over the book, the Year-on-year growth of 86%, gross profit margin of more than 17%. Although this in the industry is regarded as a very high gross margin, but Ruzenwang observed, Dangdang is currently the problem is in addition to books, there is no single field can be bigger, so has been doing other areas of exploration, the main reason is that its growth point more and more slowly. 　　Earlier Dangdang test water mother and child market, and then vigorously push 3C category, but the loss is too large, after the "tail goods sinks." For clothing brand business, Dangdang's clothing platform, although not as big as the cat body, but has its own advantages. The flow of the cat is 10 times times the amount of Dangdang, and the number of shops is dangdang more than 100 times times, so for Dangdang's clothing shop, the flow dividend will be higher. In addition, Dangdang's main target crowd in the 1-2-line city, and the cat focus on the 3-4-line city, formed a differentiated positioning for the clothing brand, but also a market placeholder supplement. Ruzenwang told reporters, Dangdang move one is to occupy the cat's share, the second is to do one-stop shopping to get more market share.