Dangdang net loss in the third quarter of 73.4 million last year the same period net profit 32.7 million

Sina Science and technology news Beijing time of November 16, when the (micro-BO) network (Nyse:dang) today released the third quarter of the fiscal year 2011 as at September 30, the total revenue for the 908.9 million yuan (about 142.5 million U.S. dollars), the year-on-year growth of 50%.　　Net loss of 73.4 million yuan (about 11.5 million U.S. dollars), and a year earlier achieved net profit of 32.7 million yuan (about 5.15 million U.S. dollars).　　Third quarter Performance Summary: Total revenue of 908.9 million yuan (about 142.5 million U.S. dollars), an increase of 50%.　　Commodity revenues of 255 million yuan (about 40 million U.S. dollars), the year-on-year growth of 162%, accounting for the total revenue of 28%, and the same period last year accounted for 16%. The number of active users in the third quarter was 5.5 million, an increase of 36%.　　The total number of orders was about 10.8 million, an increase of 32%.　　When the recent activities: expand commodity sales, child product channel has become China's leading online children's products sales channels.　　From mid-September onwards, when increased marketing costs, the promotion of brand in the first-tier cities.　　Improve the user experience through better packaging and faster delivery speeds.　　Increase investment in commodity purchasing team and E-book platform research and development.　　The release of the enhanced mobile site, currently produces more than 7,000 orders per day.　　Third quarter performance analysis: The total revenue of 908.9 million yuan (about 142.5 million U.S. dollars), an increase of 50%. Media products revenue of 637.9 million yuan (about 100.3 million U.S. dollars), an increase of 27%. Commodity revenue of 255 million yuan (about 40 million U.S. dollars), the year-on-year growth of 162%.　　Other revenue was 14.2 million yuan (about 2.2 million US dollars), up 141% per cent year-on-year. Active users of about 5.5 million people, an increase of 36%.　　The total order was about 10.8 million, an increase of 32%.　　Revenue costs are 783.9 million yuan (about 122.9 million U.S. dollars), accounting for 86% of total revenue, compared with 75% a year earlier. Performance expenditures (including warehousing and freight charges) were RMB 128.7 million (about 20.2 million U.S. dollars), accounting for 14.2% of total revenue, compared with 12.6% for the same period a year earlier.　　The increase in performance expenditure was mainly attributable to the expansion of the procurement team, the creation of new warehouses and the improvement of the user experience, such as the speed of delivery. Marketing spending was 40.4 million yuan (about 6.3 million U.S. dollars), accounting for 4.4% of total revenue, compared with 3.9% a year earlier.　　The increase in marketing expenditure is due to the brand promotion in the first-tier cities in mid-September.　　Technology and content spending was 21.2 million yuan (about 3.3 million U.S. dollars), accounting for 2.3% of total revenue, and 2.9% for the same period a year earlier.　　General and administrative expenditure is RMB 21 million (about 3.3 million U.S. dollars), accounting for 2.3% of total revenue, lower than the same year's 2.9%. Stock RewardsSpending was 2.3 million yuan (about 400,000 U.S. dollars), down 48.9% from the 4.5 million yuan a year earlier.　　Operating loss of 81.9 million yuan (about 12.8 million U.S. dollars), while operating losses of 18 million yuan a year earlier, the increase in operating losses is mainly due to the decline in gross profits.　　Excluding equity incentive payments (based on non-US general accounting standards), operating losses of 79.6 million yuan (about 12.5 million U.S. dollars), and the same period last year to achieve operating profit of 22.4 million U.S. dollars in income tax expenditure of 24.1 million yuan (about 3.8 million U.S. dollars).　　Net loss of 73.4 million yuan (about 11.5 million U.S. dollars), and a year ago to achieve net profit of 3270 yuan, mainly because of the decline in gross profits, marketing spending increases and other reasons.　　Excluding equity incentive payments (based on non-US GAAP), the net loss was 71.1 million yuan (about 11.1 million US dollars), while the net profit was 3720 yuan a year earlier. As at September 30, 2011, Dangdang held cash, cash equivalents, short term deposits and held to maturity investment (held-to-maturity investment) RMB 1.5515 billion (about 243.3 million USD),　　As of December 31, 2010, the RMB 1.6919 billion yuan (about 256.3 million U.S. dollars).　　Capital expenditure is 14.5 million yuan (about 2.3 million U.S. dollars).　　Based on non-US GAAP, the Adjusted EBITDA (profit before interest, tax, depreciation and amortization) was 72.4 million yuan (about 11.3 million U.S. dollars), compared with 26 million yuan a year earlier.　　The quarterly results are expected: When total revenue is expected to reach 1.173 billion yuan, an increase of 65%. Conference call: When the conference will be held on the November 16 8 o'clock in the morning (Beijing/Hongkong Time November 16 9 o'clock in the evening), the number of the conference call is as follows: USA: +1-718-354-1231 China Hong Kong: +852-2475-0994 International: +65-6723 -9381 Password: Dangdang earnings call (Li Ming)