Data on social habits of North and South Internet users

Source: Internet
Author: User
Keywords User research data talk social habits

Now, social networks have become increasingly popular in the public life and are an important tool for users to share and communicate with their friends and family. And China's largest real-name community Friends network of Chinese and north-South Internet users of social behavior differences were analyzed, including the peak of the daily Internet, Internet terminals, virtual gifts, social sharing, friends Circle, such as five dimensions of the north and South netizens social behavior differences are compared, The differences are more pronounced.

1, the social peak of the difference

Data shows that the daily peak of Internet users in the north and south are mainly concentrated in the evening, but the southern Internet users peak is the 9 points in the evening, and the northern Internet users in the peak is at 7 points in the evening, the middle difference of 2 hours, and this is one of the differences. Another big difference is that, from 10 o'clock to 3 o'clock in the morning in the time of Internet users, the southern Internet users accounted for up to 70%, far more than the northern netizens, so this does not mean that the southern netizens more like to stay up late? At the same time, perhaps the side reflects the southern Internet users of night social needs more active?

2. The difference between computer and mobile internet

The data from the Internet terminal is found, 65% of the southern Internet users are social network through the computer, while 35% of internet users through mobile phone network social networking, but in the north only 59% of Internet users through the computer network, 41% of Internet users through the mobile phone, so we can think that the southern Internet users through the proportion of computers online than the north, But the proportion of Internet users in the north is higher than in the south.

The portability of mobile terminals also brings convenience to netizens, and more and more users socialize through mobile terminals. From friends NET mobile phone online See, 53% of the southern netizens use the iphone Internet, 61% of netizens use Android Internet more than the northern netizens, and only 31% of Internet users through Symbian online than the northern netizens, Does this mean that most of the iphone and Android users are concentrated in the south, while Symbian users are mostly concentrated in the north?

3. Differences in social sharing

There is social sharing. Seen from the dimensions of social sharing, 58% of the southern Internet users posted a share of the text, and only 42% of the southern Internet users upload photos to share, only 38% of the northern users of the Internet published to say such as text sharing, and 62% of the Internet users upload photos to share, whether this shows that the southern netizens prefer to communicate through the word class , and the northern netizens prefer to upload photos to share?

4, the difference of virtual gifts

Give each other virtual gifts is a friend network users express feelings of the way, every holiday or friends birthday, community users can always choose a suitable gift to give friends. From the analysis of virtual gift, we see that 57% of the southern netizens, 43% of the northern netizens give gifts to friends, this shows that southern netizens prefer to use virtual gifts to friends to send blessings.

Friends Network Virtual Gifts can also choose secret gifts, from the behavior of secret gifts found that 63% of the northern netizens choose secret Gifts, and only 37% of the southern Internet users choose private gifts, whether this means southerners in the choice of gifts more open, more like to show off?

5, the difference between the circle of friends

Friend net user's friend relations mainly concentrates in schoolmate, colleagues, peers, family, friends and other acquaintances circle, from the dimension of the circle of friends found that the southern Netizen's friend relationship is 76% classmates and colleagues, peers and other only accounted for 24%, and the northern Netizen's friend relationship only 53% are classmates and colleagues, peers and others accounted for more than 47% , it shows that the northern netizens have a wider social circle.

The variance analysis of the above five dimensions, covers a number of internet users of the main activities of social interaction: Internet time, internet terminals, interactive sharing, human relations and Friendship Circle, and friend network as China's largest real-name community, mainly covering the crowd for college students and white-collar workers, but also China's current application network of the largest users of the crowd, Their behavior also represents the social and life habits of the mainstream young groups in China's north and south.

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