Dazzle the Han Kun: Second shot behind the short video sharing thinking

The August 28 Morning News, a second shot that supports 10 seconds of video-sharing, has recently become a new hotspot in social networking. As the product of this application, Hyun-Han Kun, chairman of the company, said the second beat solved the speed of video sharing, making short videos more consistent with the need for mobile social sharing.

10 seconds Short Video

For years, Han Kun has been sticking to the Internet video industry. According to Han Kun memories, initially Sohu, he is Sohu video business, the first batch of pioneers, 2006 Han Kun following shanyou joint founder 酷6网, 2012 he quit from the 酷6网 founder, began to focus on mobile internet video business.

And his most recent concern is to dazzle the new upgrade launch of the second shot. Second beat is positioned as a short video shooting, processing and sharing the application of the second beat is characterized by a length limit of 10 seconds, followed by the support of the filming process for special effects processing, and the most attractive one selling point, is undoubtedly the speed of video sharing.

The core factor that prevents users from sharing video content is speed. For example, before a user wants to send video microblogging, need to shoot, export, processing, uploading, sharing and so on several steps, time-consuming and laborious. Dazzle the video-sharing app was launched last year, but reflecting on it, it still feels overweight and does not conform to most user habits.

Han Kun decided to do some subtraction and remove the useless stuff.

So the longest second shot that only supports 10 seconds has emerged. According to the introduction, by adjusting the rate of shooting, in the user to write micro-blog content in the background to upload video and other ways, through a second shot upload a video of about 600K flow, publishing speed sometimes even than the release of a picture is faster. And this kind of rhythm, obviously with Weibo and so on quite match.

"Mobile phones are not good for watching long videos. I predict the future, the trend of short video will be very fast, "Han Kun to Sina Technology said as long as the user needs to meet, there will be a corresponding business model.

Troika

Dazzle is not only a product line, but a three-horse carriage. In addition to the second shot and related business mentioned above, the main products also include Vplay video player, and Vitamio video frame technology.

Vplay is described as "the most powerful player on the Android platform" and is at the forefront of the Google Play app market. While there is still a lack of unified video-playback software in social networks, vplay not only intends to change that, it also improves the decoding power of Android phones and lowers the transmission threshold between users.

At present the Vplay installs the quantity to reach more than 40 million, but this is still has the distance with the Vitamio over billion user. The so-called Vitamio is a set of Android and iOS platform Multimedia Development Framework, support hardware decoding and GPU rendering. Han Kun revealed a number of domestic partners, including browsers and other fields have selected the Vitamio system.

The above mentioned two in turn can further on the second beat, Han Kun said seconds beat team members from Cool 6, Storm, Sohu and other companies, have a considerable product base, and Vplay and Vitamio can help dazzle the search, playback, technical reserves and other aspects of the problem.

Han Kun did not disclose the development goals of several products, but he was very clear that he wanted to provide more valuable content to social networking users such as Weibo, while encouraging users to build content (UGC). (Shu Shi)